Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million home-movers who are buying a house in the UK at any given time. Advertisers will be able to reach individuals who are known to be buying (or renting) a new house and will know at what […]
Tesco is making it faster and easier for customers to pay for their shopping by extending the availability of its mobile payments app, PayQwiq, to every Tesco store in the UK. This follows positive feedback from customers during the initial roll-out. PayQwiq, available for both Android and iOS smartphones, allows customers to pay and also collect […]
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research. Despite a third of UK consumers admitting to downloading more retail apps in the last 12 months than they did in the previous year, just 40% said they were satisfied with the […]
The UK’s retail market could be boosted by as much as £1bn a year, if consumers were given access to visualisation technology that allowed them to virtually place products in their own homes before committing to costly purchases, research has found. Virtual and augmented reality platforms are widely tipped to be the standout technologies of […]
Oxfam has launched an app aimed at bringing its supporters closer to causes and giving them more control – by enabling supporters to adjust the amount that they donate each month and easily manage how Oxfam contacts them. My Oxfam is described as the ‘first of its kind for a charity’. It offers real-life stories, […]
L’Oréal-owned Kérastase has partnered with Nokia’s digital health firm, Withings, to create a smart hairbrush. The brush features sensors that score the quality of hair and monitor the effects of different hair care routines. The brush is accompanied by a mobile app to provide additional insights. The brush, made in collaboration with L’Oréal’s research and […]
Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ in 2017, according to new research. The study by Code Computerlove, found that mobile payment was voted the digital trend consumers most likely to adopt in 2017, while AR comes last on the list. It’s the time of year when […]
Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]
British Airways has become the latest brand to enter the world of chatbots, with the launch of its new its new holiday inspiration tool. Through the use of emojis, customers are able to interact with the bot to find the ideal holiday destination ‘to suit their personality and mood’. A British Airways survey of 1,000 […]
Sky Sports has teamed up with GameOn, a mobile engagement platform for sports fans, to create a chatbot to accompany its popular Soccer Saturday broadcast. The ‘Jeff Bot’, named after the legendary long time host of the Sky’s Gillette Soccer Saturday show Jeff Stelling, is available through Messenger, Slack, Skype and Telegram. It features real-time […]