DanAds uses Aflorithmic audio tech to enable brands to create AI-driven audio ads

With the tech, brands can now quickly and cost-efficiently create audio ads for the business platform's million of readers

DanAds uses Aflorithmic audio tech to enable brands to create AI-driven audio ads

DanAds, the Swedish ad-tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already one year ago, making its unique API.audio part of DanAds’ tech layer. The tool empowers […]

Mastercard and Ravelin Partner to Reduce Fraud and Create Frictionless Checkout in Digital Quick Commerce

Partnership addresses fraud in rapidly growing segment

Mastercard and Ravelin Partner to Reduce Fraud and Create Frictionless Checkout in Digital Quick Commerce

During the pandemic, online grocery orders rose by more than 50% and are expected to rise further this year, according to McKinsey research. More than ever, people make day-to-day purchases online, choosing quick commerce merchants that offer speed and convenience. As people open new accounts and make faster purchases, merchants are challenged to verify identities and manage […]

Motor retailer launches satisfying web game based on packing your car boot

Motor retailer launches satisfying web game based on packing your car boot

UK Top 10 motor retail group JCT600 is putting some extra fun into packing for holiday travel this summer with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position JCT600 as leaders […]

Studio BLUP helps drive five times higher conversions with shoppable Augmented Reality experiences for Kylie Cosmetics by Kylie Jenner and Boots.com

Studio BLUP helps drive five times higher conversions with shoppable Augmented Reality experiences for Kylie Cosmetics by Kylie Jenner and Boots.com

Studio BLUP, the London-based creative agency which specialises in connecting brands to new culture through relevant design, have created the first-of-its-kind augmented reality m-commerce experience for Boots.com, the UK’s largest health and beauty retailer and Kylie Cosmetics by Kylie Jenner. The agency, whose clients include the likes of Nike, Adidas, Sony Music, Redbull, the BBC […]

multilocal continues hiring spree as its steep growth trajectory continues

The programmatic specialist has made a number of new appointments to keep up with growing demand for its services

multilocal continues hiring spree as its steep growth trajectory continues

multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as Director, Ad Operations. He brings 15 years’ digital marketing experience supporting brands and publishers with performance-focused programmatic and paid social media campaign objectives; […]

Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically

The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai

Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically

Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients. In an industry first, MediaMath and Cavai’s partnership will bring conversational advertising solutions to programmatic advertisers at scale […]

The festival wristband that monitors your drinking

The festival wristband that monitors your drinking

Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use.  […]

Affise releases new mobile measurement platform

Affise Attribution becomes the third service in the Affise ecosystem

Affise releases new mobile measurement platform

Partnership marketing tech provider Affise has launched a new mobile measurement platform (MMP) known as Affise Attribution.  Affise Attribution becomes the latest part of the expanding Affise ecosystem of services, which together provide a seamless, fully integrated view of performance marketing data. The Affise Attribution platform includes access to Facebook mobile attribution data, and provides […]

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