Spotify Launches Streaming Ad Insertion

Spotify Launches Streaming Ad Insertion

2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting.  Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]

Data Tech Start-Up DPL Completes Successful Funding Round And Announces Senior Management Changes

Data Tech Start-Up DPL Completes Successful Funding Round And Announces Senior Management Changes

DPL, the London-headquartered data tech start-up that enables clients to automate the application of artificial intelligence and behavioural science insights to improve marketing effectiveness, today announces the completion of a new funding round with an investment of 1.3m GBP and senior management changes. Led by the Angel CoFund (ACF), the new funding will enable DPL […]

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry.  More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you personalised […]

Wren Kitchens Launches Industry-First Mobile App

Wren designs, manufactures and delivers over 2,000 kitchens a week. Customers can track their journey from start-to-finish including signing documents, viewing a 360-degree panorama of their kitchen and tracking their delivery live on an interactive map. Officially launched in December 2019. The app was developed in-house over nine months.

Wren Kitchens Launches Industry-First Mobile App

Wren Kitchens launches a ground-breaking mobile app so customers can easily manage the process of purchasing a kitchen every step of the way. The first kitchen retailer to launch an app of its kind, Wren aims to equip its customers with even more real-time information with the touch of a button anywhere in the world. The Wren […]

Coca-Cola, Ogilvy and Google Join Forces to Show the Power of What We Share at Christmas

Presenting a special dashboard to view real-time data that shows how the Christmas spirit is stronger than what divided us the rest of the year. Launching “Year to Share”, a video that compiles some of the moments that have divided people during 2019, highlighting those that have brought them together at Christmas.

Coca-Cola, Ogilvy and Google Join Forces to Show the Power of What We Share at Christmas

Coca-Cola, Ogilvy Colombia and Google join forces to show that at Christmas “what we share is stronger”. Companies have joined efforts to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit.  Along with Ogilvy and Google, Coca-Cola intends to show with […]

How an eCommerce strategy can benefit manufacturing companies

How an eCommerce strategy can benefit manufacturing companies

The majority of manufacturing businesses predict that at least 41% of their revenue will be derived from eCommerce websites they own or operate by 2025, be that selling online to business customers or with a direct to consumer offering.  This is a staggering figure when thousands of UK manufacturers have yet to even put pricing […]

Global Savings Group enters exclusive negotiations over acquisition of iGraal

Global Savings Group enters exclusive negotiations over acquisition of iGraal

The Global Savings Group (GSG) and M6 Group have entered into exclusive negotiations concerning the acquisition of the leading French cashback player iGraal. The Munich-based Commerce Content company has submitted a binding offer. With iGraal valued at 123.5 million euros (subject to adjustment), the transaction would be accomplished through a partial acquisition in cash for an amount of 35 million […]

Tis The Season To be Active: Nike Empowers Everyone To Banish Excuses And Bring On Winter Sport

As the colder weather sets in, exercise levels drop, only recovering for New Year's resolutions • Shopping takes over but we need to keep moving. To ensure no-one misses out for themselves or their loved ones this year, Nike is dropping its seasonal activation, GIVE SPORT with unique offers and rewards for the whole holiday period • Nike continues to transform the retail experience, so you can shop seamlessly with the introduction of Nike Fit and Nike App at Retail in selected Nike stores • New shopping capabilities launch in the Nike Training Club and Nike Run Club apps, so shopping doesn't take time away from sport

Tis The Season To be Active: Nike Empowers Everyone To Banish Excuses And Bring On Winter Sport

Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if […]

It’s National App Day (and time to rethink app advertising)

By Alex Springer, Director, Sales and Solutions Architects, Impact EMEA

It’s National App Day (and time to rethink app advertising)

Happy National App Day—that traditional time of year when we pause (briefly, between swipes) to reflect on just how much the world and its purchases have gone mobile. For everything from entertainment to fitness to fertility, we now look to apps to meet our most basic needs.  We spend 87% of our mobile time in-app, and when we […]

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