SPEEDRUNNERS, ASSEMBLE! EE UNITES THE UK’S FASTEST BEDROOM GAMERS TO SMASH SPEEDRUN.COM WORLD RECORDS, AS NEW BROADBAND MADE FOR GAMERS BUNDLE LAUNCHES

SPEEDRUNNERS, ASSEMBLE! EE UNITES THE UK’S FASTEST BEDROOM GAMERS TO SMASH SPEEDRUN.COM WORLD RECORDS, AS NEW BROADBAND MADE FOR GAMERS BUNDLE LAUNCHES

This week, EE assembled a duo of bedroom gamers to smash speedrunning world records on hit racing video game, GRID™ Legends. EE’s speedrunners Dan Riley (from Devon) and Josh Edwards (from Bournemouth), used EE’s new Broadband Made for Gamers bundle that launches today, including its Game Mode feature and 1.6Gbps speeds, setting a total of four all-new speedrun.com records for […]

Onetag takes the lead on GARM sustainability framework with Cedara partnership

Onetag takes the lead on GARM sustainability framework with Cedara partnership

Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]

UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]

Limelight Inc. rebrands for fifth anniversary to cement its leading position in the programmatic ecosystem

Limelight Inc. rebrands for fifth anniversary to cement its leading position in the programmatic ecosystem

The digital ad platform renews its commitment to cutting-edge technology and great customer service Programmatic enabler Limelight Inc., formerly Project Limelight, has announced a rebrand as it celebrates its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and genuine human […]

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioural targeting to 10,000+ apps

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioural targeting to 10,000+ apps

Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits of anonymous users in a privacy compliant manner. This offers a significant competitive advantage in an ecosystem where […]

IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS

IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS

Industry-Leading Brand Safety & Suitability Measurement Expands to 11 Additional Countries to a Total of 60+ Countries on TikTok Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity […]

AI to Take Over Social Posting Around the World: Hookle AIDE Now Speaks 50+ Languages

AI to Take Over Social Posting Around the World: Hookle AIDE Now Speaks 50+ Languages

Hookle, a Finland-based social media innovator, is set to revolutionize social media marketing for small businesses worldwide with its latest enhancement to Hookle AIDE. The AI-powered social media assistant and automated post generator now boasts multilingual support for over 50 languages, empowering small businesses to connect with audiences across the globe. With this groundbreaking advancement, […]

Gekko launches new retail web-scraping solution GWS

Gekko launches new retail web-scraping solution GWS

Integrating e-commerce and brick and mortar intelligence gives brands real-time, competitive performance data that drives ROI Today customer experience agency Gekko, has launched a new retail web scraping solution, GWS, enabling sales and marketing teams to better understand their brands e-commerce performance. GWS is an end-to-end solution for brands, which integrates real-time e-commerce data and […]

A New Tool to Help Marketers Measure and Optimize Mobile App Performance

A New Tool to Help Marketers Measure and Optimize Mobile App Performance

Introducing Airship’s latest feature, the App Health Dashboard, a brand-new reporting dashboard that tracks your app’s performance through the entire mobile app lifecycle! Tailored reports to highlight key metrics, such as user growth, activation rates, engagement scores, retention rates and more. Say goodbye to guesswork and hello to data-backed decisions. The dashboard offers comprehensive insights […]

GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]

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