New Agentic AI solution allows consumers to ask questions, explore products and complete actions without leaving publisher websites. C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites. Michael Page, CEO of C-Centric […]
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time – bringing digital flexibility to trade marketing AI-powered retail media personalisation platform Particular Audience has launched its Trade Media solution, which brings the flexibility, measurability and control of digital media to online supplier-funded promotions. Trade marketing has traditionally required brands to commit promotional […]
The integration delivers forecasting accuracy through access to global demand data and benchmarking insights from 60,000+ OpenTable restaurants Distil.ai, the AI-powered data platform for restaurant groups, has announced a strategic partnership with OpenTable, a global leader in restaurant technology, that reshapes how multi-site operators forecast revenue and manage availability. From the collaboration comes a new tool called, […]
New research quantifies the massive conversion lift from optimising native app and web experiences, providing a critical no-code path for retailers to drive profitability Mobile-first customer experience company Airship today released new aggregate data analysis findings showing that no-code native app experiences significantly increase conversion for key lifecycle events and more than double purchase frequency. […]
Jellyfish becomes the first company to leverage AI brand perception from models like Gemini and ChatGPT to automatically generate advertising optimizations. With its Share of Model™ tool, Jellyfish becomes the first company to leverage brand perception from AIs like Gemini and ChatGPT to automatically generate ad optimizations. Jellyfish today announces a major breakthrough for advertisers on Google Ads. Its proprietary tool, Share […]
Octave AI offers advertisers an end-to-end audio advertising solution, from dynamic creative to delivery and optimisation using first-party data and premium advertising inventory. M&S and WPP Media sign up as launch partners for the new platform. News UK today announces the launch of Octave AI, a new automated audio advertising creation and optimisation platform, as […]
Truvid, the global video monetization platform, is entering a new growth phase with a comprehensive strategic repositioning that includes a global rebrand, market expansion, and new content partnerships. The initiative reinforces Truvid’s evolution into a leading attention-driven video company, strengthening its footprint in key regions such as Brazil — the first market to host dedicated […]
Short-drama explodes and ‘blue-ocean’ Android stores unlock cheaper user growth Mintegral today released new data and advertiser guidance showing three powerful shifts reshaping mobile growth heading into late-2025. These include the mass adoption of AI apps, the meteoric rise of short-form drama from APAC, and the emergence of third-party Android stores as a “blue-ocean” channel […]
A New Approach to Media Measurement: Unified, Transparent, and Built for Marketers In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” M+C Saatchi OneView combines Media […]
Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
