AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics

AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics

AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.   Moving on from media buying with legacy platforms which depend on cookies to operate, advertisers are now switching to AIDEM; […]

Lumen Research and Avocet combine forces to drive a new category in attention

Lumen Research and Avocet combine forces to drive a new category in attention

Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and […]

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

Playground xyz (PXYZ), the leader in attention and optimisation technology, has moved to further cement their position as the leader in understanding consumer attention with their hire of consumer neuroscientist, Dr. Shannon Bosshard as Lead Scientist.  With people being bombarded with over 6,000 ads a day – consumer attention will be the most sought after commodity […]

impact.com Expands in Europe, Announces the Opening of its New Offices in Italy and France

impact.com Expands in Europe, Announces the Opening of its New Offices in Italy and France

impact.com, the world’s leading partnership management platform, announced today the further expansion of its business operations in Europe, with the opening of its new offices in Milan, Italy, and Paris, France. impact.com is now represented in 20 locations worldwide, including seven in Europe.   Expanding into new regions allows impact.com and its clients to create new […]

Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience

Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner

Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience

AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive to monetize their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly integrated into the gameplay of Wolves Interactive’s endless arcade game series Traffic Tour and Motor Tour as […]

iD Mobile launches new ‘Wake Up’ campaign.

• iD Mobile launches its latest digital ad campaign, ‘Wake Up’, introducing the rambunctious rock-loving bear – HeiDi. • HeiDi aims to “wake up” Brits hibernating on their mobile deal and get them to switch to iD Mobile, for savings on average £152 cheaper vs major networks.1 • The 30 second advert and digital cut-downs launch on Thursday 20th October –

iD Mobile launches new ‘Wake Up’ campaign.

Today, iD Mobile – the mobile virtual network operator (MVNO) from Currys – announces its new digital ad campaign, ‘Wake Up’.  The campaign features a new “spokes-bear” for the brand called HeiDi – a rambunctious rock-loving bear who’s here to “wake up” a nation of ‘mobile hibernators’ sleepwalking through expensive phone deals. The new ad […]

DanAds uses Aflorithmic audio tech to enable brands to create AI-driven audio ads

With the tech, brands can now quickly and cost-efficiently create audio ads for the business platform's million of readers

DanAds uses Aflorithmic audio tech to enable brands to create AI-driven audio ads

DanAds, the Swedish ad-tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already one year ago, making its unique API.audio part of DanAds’ tech layer. The tool empowers […]

Bubbl appoints Taz Hossain as CRO and Ollie Aynsley as Head of Commercial

Heavyweight hires follow significant funding round, with CAN Advertising Network as lead investor at the hyperpersonal mobile marketing platform

Bubbl appoints Taz Hossain as CRO and Ollie Aynsley as Head of Commercial

Disruptive mobile marketing platform, Bubbl, has appointed Taz Hossain as Chief Revenue Officer (CRO) and Ollie Aynsley as Head of Commercial, as the business continues to onboard talent following a recent, significant funding round. As the world’s first hyper mobile ‘out of app’ marketing platform, Bubbl delivers relevant, situation specific content and offers to app […]

Mastercard and Ravelin Partner to Reduce Fraud and Create Frictionless Checkout in Digital Quick Commerce

Partnership addresses fraud in rapidly growing segment

Mastercard and Ravelin Partner to Reduce Fraud and Create Frictionless Checkout in Digital Quick Commerce

During the pandemic, online grocery orders rose by more than 50% and are expected to rise further this year, according to McKinsey research. More than ever, people make day-to-day purchases online, choosing quick commerce merchants that offer speed and convenience. As people open new accounts and make faster purchases, merchants are challenged to verify identities and manage […]

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