PepsiCo Goes Beyond the Bottle with New, Mobile-Enabled Hydration Platform

PepsiCo Goes Beyond the Bottle with New, Mobile-Enabled Hydration Platform

Built to reflect how people drink water today, the new hydration platform from PepsiCo, is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment. As part of PepsiCo’s Beyond the Bottle efforts, the new system makes it easier for people to […]

Location Sciences partners with SITO Mobile; launches Verify Supply

Location Sciences partners with SITO Mobile; launches Verify Supply

Location Sciences Group, the pre-eminent global location verification provider to the $106 billion digital advertising industry, announces its partnership with SITO Mobile, Ltd. Through the partnership, SITO will leverage Verify, Location Sciences’ proprietary location verification platform, to provide independent, media-agnostic analysis and authentication of its location-targeted advertising data. This independent integration is core to SITO’s […]

Angry Birds AR game launches on the App Store

Angry Birds AR game launches on the App Store

Following an initial App Store pre-order campaign, Rovio and Resolution Games released Angry Birds AR: Isle of Pigs for iOS devices, bringing the iconic Angry Birds slingshot gameplay to mobile augmented reality (AR) for the very first time. Angry Birds AR: Isle of Pigs provides fans with an up close look into a remote vacation […]

TabMo becomes first mobile DSP to use Fenestra’s blockchain technology

TabMo becomes first mobile DSP to use Fenestra’s blockchain technology

TabMo has become the first mobile advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology in a move that verifies TabMo’s continued commitment to transparency. Inefficiencies, hidden costs and opaque trading agreements in the programmatic ecosystem drive overall lack of transparency, which in turn fuels the ongoing problem of ad fraud […]

Wowcher rolls out integrated flight pricing technology for travel deals to enhance customer experience

Wowcher rolls out integrated flight pricing technology for travel deals to enhance customer experience

Deals site, Wowcher, has announced a roll out of integrated flight pricing and booking technology, allowing customers to select flight times and dates suitable to them within the Wowcher site. The flight integration signals Wowcher’s commitment to providing hassle-free, end-to-end booking experiences. Wowcher customers who had previously purchased a travel deal, including flights, were required to […]

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]

Impact launches new solution to optimise mobile partnership experience

Impact launches new solution to optimise mobile partnership experience

Impact, the global leader in partnership automation, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep linking to a specific product page in an app, as well as tracking of in-app clicks and conversions to validate partner attribution. […]

VURoll introduces new features to transform the social media management for brands

VURoll introduces new features to transform the social media management for brands

Gurgaon based VURoll, India’s first multi-channel DIY social media management platform, introduced its latest version with new and exciting features. The notable additions include posting and social listening, online relationship management, and customer relationship management, extending the platform to a SaaS module in one simple interface. With the new features, VURoll will enable brands to have […]

Eurostar mobile tickets can now be saved on Google Pay

Eurostar mobile tickets can now be saved on Google Pay

Eurostar, the high-speed passenger rail service linking the UK with mainland Europe, is offering travellers a new way to organise and manage paperless tickets, by adding the ability to buy and save mobile tickets on Google Pay in a world first for any international rail company. Travellers using Google Pay on Android L or higher […]