Contentsquare buys Clicktale to boost digital experience analytics for clients

Contentsquare buys Clicktale to boost digital experience analytics for clients

Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise […]

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]

UK government to probe whether digital ad market poses ‘harm’ to people

UK government to probe whether digital ad market poses ‘harm’ to people

The UK government’s Competition and Markets Authority (CMA) has launched an investigation into the digital advertising dominance of online platforms like Google and Facebook, as well as how consumer data is used in the wider market. The probe could have far-reaching implications not only for the ad-supported digital duopoly, but also for adtech players. “We are assessing […]

HoloPundits’ TotalAR transforms marketing content from static to interactive

HoloPundits’ TotalAR transforms marketing content from static to interactive

Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change.  TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customised, captivating and compelling marketing and branding campaigns. US-based […]

Publicis Groupe finalises the acquisition of Epsilon

Publicis Groupe finalises the acquisition of Epsilon

Publicis Groupe announced the completion of the acquisition of data-driven marketing company, Epsilon from Alliance Data Systems Corporation, at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple.  Based on pro-forma 2018 numbers, the transaction is 12.5% accretive to headline EPS and 18.3% to Free Cash Flow, excluding any transaction-related synergies. […]

Pixability launches PixabilityONE to unify video ad campaigns across key online channels

Pixability launches PixabilityONE to unify video ad campaigns across key online channels

Video advertising software and insights leader Pixability announced the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram, and Connected TV platforms like Amazon. The PixabilityONE platform can be used by brands and […]

Robert Dyas boosts post-purchase experience with Narvar

Robert Dyas boosts post-purchase experience with Narvar

Robert Dyas has struck a partnership with customer experience platform Narvar that will see the homeware retailer further improve its customer experience after the buy button by providing consistent and branded communications. In a world of Amazon and Ikea how can hardware stores really stay relevant and competitive? 150-year-old heritage retailer Robert Dyas has lived […]