Studio BLUP helps drive five times higher conversions with shoppable Augmented Reality experiences for Kylie Cosmetics by Kylie Jenner and Boots.com

Studio BLUP helps drive five times higher conversions with shoppable Augmented Reality experiences for Kylie Cosmetics by Kylie Jenner and Boots.com

Studio BLUP, the London-based creative agency which specialises in connecting brands to new culture through relevant design, have created the first-of-its-kind augmented reality m-commerce experience for Boots.com, the UK’s largest health and beauty retailer and Kylie Cosmetics by Kylie Jenner. The agency, whose clients include the likes of Nike, Adidas, Sony Music, Redbull, the BBC […]

VeraViews Delivers First Third-Party Developed  Ad-Support Plugin for the Brightcove Web Player

VeraViews Delivers First Third-Party Developed  Ad-Support Plugin for the Brightcove Web Player

Verasity, an adtech company built on the principles of open ledger technology, announced today that the VeraViews adtech stack has delivered the first third-party developed ad-support plugin for the Brightcove Web Player. Brightcove Inc. the trusted leader in streaming technology, creates reliable, scalable, and secure video technology solutions for media and enterprise organizations to help […]

App Radar introduces innovative Google and Apple mobile user acquisition tool

Enables marketing teams to work together within one platform and understand the impact of Google and Apple Store organic traffic on total user acquisition Launches new certifications with free courses from App Radar Academy on app store optimisation, Google app campaigns and Apple search ads

App Radar introduces innovative Google and Apple mobile user acquisition tool

App marketing and analytics platform App Radar has introduced a new innovative tool that enables companies to combine their app’s organic and paid user acquisition data in one place for both Google and Apple app stores.  The tool enables app marketers to understand the correlation between their organic and paid user acquisition efforts; how paid conversions impact […]

multilocal continues hiring spree as its steep growth trajectory continues

The programmatic specialist has made a number of new appointments to keep up with growing demand for its services

multilocal continues hiring spree as its steep growth trajectory continues

multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as Director, Ad Operations. He brings 15 years’ digital marketing experience supporting brands and publishers with performance-focused programmatic and paid social media campaign objectives; […]

Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically

The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai

Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically

Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients. In an industry first, MediaMath and Cavai’s partnership will bring conversational advertising solutions to programmatic advertisers at scale […]

Wunderman Thompson and Duracell launch addictive AR Instagram game

Wunderman Thompson and Duracell launch addictive AR Instagram game

Wunderman Thompson has partnered with Duracell to bring the power of their Optimum batteries to life through an innovative AR Instagram contest. Duracell’s Optimum batteries offer superior performance, with up to 200% extra life or extra power for your devices. To promote their benefits, Duracell has launched ‘Bunny Hop’, a competitive Instagram game that brings […]

The festival wristband that monitors your drinking

The festival wristband that monitors your drinking

Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use.  […]

Affise releases new mobile measurement platform

Affise Attribution becomes the third service in the Affise ecosystem

Affise releases new mobile measurement platform

Partnership marketing tech provider Affise has launched a new mobile measurement platform (MMP) known as Affise Attribution.  Affise Attribution becomes the latest part of the expanding Affise ecosystem of services, which together provide a seamless, fully integrated view of performance marketing data. The Affise Attribution platform includes access to Facebook mobile attribution data, and provides […]