77% claim being annoyed when seeing or hearing the same ad over and over.
65% of marketers said that personalisation is a key priority for their advertising strategy.
Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
Explorer is part of the company’s Automation suite of products, which aim to dramatically simplify marketers’ day-to-day tasks - with initial research showing the tool saves users an estimated 60 minutes a day
Swaarm Launches Actionable Analytics Tool, “Explorer”, Helping Performance Marketers Manage Millions of Events Within Seconds
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.
Covatic, the fast-growing Techstars backed technology company has launched a new product, Covatic A-Type— a new solution to the ID and privacy challenges currently faced by the digital advertising industry. The product enables publishers and apps to maintain and grow digital revenues while preserving user privacy and meeting tightening industry data standards. A-Type uses Covatic’s […]
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution
Cybersecurity and IP protection company, White Bullet, today announces a partnership with Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. Peer39’s Contextual Data Marketplace allows advertisers to explore and discover innovative data providers with scalable, cookie-free categories, and is accessible through all buying and selling platforms. Meanwhile, White […]