Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to mobile searches conducted at home

<strong>Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to mobile searches conducted at home</strong>

The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]

National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising

<strong>National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising</strong>

National World, a leading UK media company, announced today the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news […]

Preciso announces integration with Shopify

<strong>Preciso announces integration with Shopify</strong>

Bid-smart DSP Preciso today announces the full-scale launch of its integration with multinational ecommerce platform Shopify. Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. Founded in Canada in 2006 and known for its massive global reach and ease of […]

VeraViews Welcomes Hoopla Digital as a Demand Partner

<strong>VeraViews Welcomes Hoopla Digital as a Demand Partner</strong>

VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, announced today that it had welcomed Hoopla Digital as a demand partner, as it continues to expand its demand sources amid the addition of growing numbers of clients to its ad stack. VeraViews’ new demand partner Hoopla Digital works with […]

Tesco and Say It Now successfully deliver actionable smart speaker advertising campaign

<strong>Tesco and Say It Now successfully deliver actionable smart speaker advertising campaign</strong>

Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK’s largest supermarket chain, to successfully deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who […]

SeenThis joins Ad Net Zero UK and supports drive in the US

SeenThis joins Ad Net Zero UK and supports drive in the US

Adaptive streaming company SeenThis has announced its commitment to join the UK’s Ad Net Zero climate change steering group and will be supporting its drive to establish Ad Net Zero in the US this year. Ad Net Zero’s mission is to bring about collective industry action to dramatically reduce the carbon emission from the development, […]

David Murray joins VeraViews as Demand Director

David Murray joins VeraViews as Demand Director

VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, is delighted to announce the appointment of David Murray as Demand Director. David is a London-based commercial specialist with a wealth of advertising industry knowledge acquired during his time at a number of the largest, most commercially successful and well-known […]

Upstream Outlines What is Next in Mobile Marketing in 2023

<strong>Upstream Outlines What is Next in Mobile Marketing in 2023</strong>

Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs […]

AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics

AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics

AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.   Moving on from media buying with legacy platforms which depend on cookies to operate, advertisers are now switching to AIDEM; […]

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic in-game […]

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