TI Media and Picnic team to roll out ‘Stories’ digital campaigns for a raft of brands

TI Media and Picnic team to roll out ‘Stories’ digital campaigns for a raft of brands

TI Media has partnered with high-impact mobile advertising platform, Picnic, to create unique digital campaigns for brands using Picnic’s ‘Stories’ format across TI Media’s range of sites. The latest campaign, for PlayStation, sees the brand promote PS4 games including Spyro and Everybody’s Golf using the social media inspired stories format, and is the first of […]

Imagination China builds vivo’s industry-first concept store experience

Imagination China builds vivo’s industry-first concept store experience

Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]

Dark social is influencing travel-related purchase decisions

Dark social is influencing travel-related purchase decisions

One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]

Global brand leaders feel overwhelmed by the challenges posed by social media

Global brand leaders feel overwhelmed by the challenges posed by social media

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level. According to research by global social media agency, The Social Element, many global brand leaders feel […]

Alibaba buys Israeli augmented reality startup InfinityAR

Alibaba buys Israeli augmented reality startup InfinityAR

Chinese eCommerce giant Alibaba has acquired Israel augmented reality (AR) company InfinityAR. Financial details about the acquisition were not disclosed but market sources estimate that Alibaba, which already holds a major stake in the startup, paid over $10 million. InfinityAR was founded in 2012 by Moshe Hogeg and since 2014 has been managed by CEO […]

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]

New Acxiom research reveals data is critical if retailers are to survive and thrive

New Acxiom research reveals data is critical if retailers are to survive and thrive

Faced with significant challenges in the UK retail sector, new research reveals that retailers are emphatic about the importance of data and customer insight when it comes to long-term success.  The new findings from marketing data and services expert Acxiom, revealed that nearly three quarters (74%) of retail decision makers believe their businesses couldn’t operate […]

Mobvista’s Mintegral launches mobile creative studio

Mobvista’s Mintegral launches mobile creative studio

AI-driven programmatic and interactive advertising platform Mintegral has setup a studio dedicated to creating digital experiences for brands on mobile. Through the Mindworks Creative Studio, the Beijing-headquartered firm will offer creative services to brands and app companies for their mobile advertising, user acquisition, and monetisation campaigns. Mindworks will focus on engaging ad formats including rewarded video, 3D […]

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