UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]

Limelight Inc. rebrands for fifth anniversary to cement its leading position in the programmatic ecosystem

Limelight Inc. rebrands for fifth anniversary to cement its leading position in the programmatic ecosystem

The digital ad platform renews its commitment to cutting-edge technology and great customer service Programmatic enabler Limelight Inc., formerly Project Limelight, has announced a rebrand as it celebrates its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and genuine human […]

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioural targeting to 10,000+ apps

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioural targeting to 10,000+ apps

Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits of anonymous users in a privacy compliant manner. This offers a significant competitive advantage in an ecosystem where […]

Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Deutsche Telekom, majority owner of T-Mobile, today unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while at the same time connecting with […]

Multilocal integrates with Onetag to simplify access to high-quality inventory

Multilocal integrates with Onetag to simplify access to high-quality inventory

The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level traffic shaping […]

IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS

IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS

Industry-Leading Brand Safety & Suitability Measurement Expands to 11 Additional Countries to a Total of 60+ Countries on TikTok Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity […]

AI to Take Over Social Posting Around the World: Hookle AIDE Now Speaks 50+ Languages

AI to Take Over Social Posting Around the World: Hookle AIDE Now Speaks 50+ Languages

Hookle, a Finland-based social media innovator, is set to revolutionize social media marketing for small businesses worldwide with its latest enhancement to Hookle AIDE. The AI-powered social media assistant and automated post generator now boasts multilingual support for over 50 languages, empowering small businesses to connect with audiences across the globe. With this groundbreaking advancement, […]

Gekko launches new retail web-scraping solution GWS

Gekko launches new retail web-scraping solution GWS

Integrating e-commerce and brick and mortar intelligence gives brands real-time, competitive performance data that drives ROI Today customer experience agency Gekko, has launched a new retail web scraping solution, GWS, enabling sales and marketing teams to better understand their brands e-commerce performance. GWS is an end-to-end solution for brands, which integrates real-time e-commerce data and […]

A New Tool to Help Marketers Measure and Optimize Mobile App Performance

A New Tool to Help Marketers Measure and Optimize Mobile App Performance

Introducing Airship’s latest feature, the App Health Dashboard, a brand-new reporting dashboard that tracks your app’s performance through the entire mobile app lifecycle! Tailored reports to highlight key metrics, such as user growth, activation rates, engagement scores, retention rates and more. Say goodbye to guesswork and hello to data-backed decisions. The dashboard offers comprehensive insights […]

GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]

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