TripAdvisor introduces data offering for advertisers to reach high-intent audiences off-platform

TripAdvisor introduces data offering for advertisers to reach high-intent audiences off-platform

TripAdvisor, one of the world’s largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveller and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor’s website and app. TripAdvisor Connect helps advertisers leverage the power of the […]

TikTok bans all political advertising on its platform

TikTok bans all political advertising on its platform

Popular short-form video app TikTok has decided not to allow any form of paid political advertising on its platform, taking a different approach to other major social platforms that continue to struggle with what is an acceptable political ad and what isn’t under constantly evolving policies. The blanket ban on political ads includes any “paid […]

Facebook app no longer indispensable for most mobile users as instant messaging gains momentum

Facebook app no longer indispensable for most mobile users as instant messaging gains momentum

The importance of Facebook as a mobile app in the eyes of consumers across the US, UK, Germany and Northern Europe is in steep decline a major study of 13,000 people by technology-based market research company AudienceProject has found. The study set out to ask consumers in seven markets how indispensable different apps on their mobile […]

App Annie acquires analytics firm Libring, bringing adtech-related insights to its platform

App Annie acquires analytics firm Libring, bringing adtech-related insights to its platform

App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its mobile app market data side by side with advertising analytics data in order to paint a more complete picture of an app’s performance […]

AdColony Releases SDK 4, unifying display, programmatic and award-winning video offerings into a single SDK

Increasing monetization options for developers & measurement options for advertisers

AdColony Releases SDK 4, unifying display, programmatic and award-winning video offerings into a single SDK

AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single […]

Gismart’s newly published game Cool Goal! becomes a global hit

Gismart’s newly published game Cool Goal! becomes a global hit

Earlier in 2019, mobile entertainment company Gismart announced opening a new division dedicated to casual and hyper casual game development and publishing. Today Gismart Games division has eight teams with a total headcount of over 70 people. Each team is working on a few game titles simultaneously. Gismart’s Cool Goal! – developed by the team […]

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

GameAnalytics report sheds light on gaming apps’ revenue and retention performance

GameAnalytics report sheds light on gaming apps’ revenue and retention performance

Game analytics platform GameAnalytics has released its Mobile Games Benchmark report, which analyses how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU (Average Revenue Per Paying User) and ARPDAU (Average Revenue Per Daily Active User). GameAnalytics also […]

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