Voxi homages Love Island with Snapchat augmented reality villa

Voxi homages Love Island with Snapchat augmented reality villa

Voxi, Vodafone’s youth-facing sub-brand, is leaning into the power of Snapchat for its latest marketing campaign. The Voxi brand was launched in 2017 and is a rival of Three, which ran its own Puggerfly activity on Snapchat last year. Now Voxi has launched its first ever Snapchat presence which is trying to capitalise on the Love Island […]

New visitor app by the City of Helsinki, Tencent and Whim takes travel experience to the next level

New visitor app by the City of Helsinki, Tencent and Whim takes travel experience to the next level

As of June 25th, Chinese tourists travelling to Helsinki are able to use the WeChat mobile service to review local recommendations about the best restaurants, shopping, events and sights in town, plan how they will get from their hotel to the attraction of their choice, and pay for transportation – all within one mobile service. […]

Instagram will start putting ads within the Explore page

Instagram will start putting ads within the Explore page

Instagram is to introduce ads to its Explore feed, which is the part of Instagram where users go to see photos and videos from accounts they may not already follow.  More than 50 per cent of accounts on Instagram use Explore every month, and 80 per cent of Instagram users follow a business on the platform.  […]

Flying Blue creates the Jetlag Social Club a new service to support the customer experience

Flying Blue creates the Jetlag Social Club a new service to support the customer experience

Flying Blue, the Air France-KLM loyalty programme, one of the largest in Europe, has launched a service to tackle jetlag: one of the biggest challenges for travellers. It has partnered with Isobar to create the “Jetlag Social Club” – the first guide of its kind designed by an airline loyalty programme. Developed as an app, this service […]

7-Eleven launches 7NOW Pins to deliver to parks and other non-addressed locations

7-Eleven launches 7NOW Pins to deliver to parks and other non-addressed locations

Hungry and thirsty 7-Eleven customers who use the 7NOW delivery smartphone app to order their favourite products now have more freedom to stay in the moment. With the latest app update, the world’s largest convenience retailer has set up thousands of locations, called 7NOW Pins, that enable customers to receive delivery where it’s convenient for them. This proprietary technology […]

Smithsonian’s AR app celebrates the 50th anniversary of the moon landing

Smithsonian’s AR app celebrates the 50th anniversary of the moon landing

The Smithsonian Channel wants to take people to the moon, and they’re doing it through augmented reality (AR). Smithsonian Channel’s new moon landing AR app is a way for consumers to celebrate the 50th anniversary of the moon landing by sharing personalised content socially. The app is a companion piece to the original series ‘Apollo’s Moon Shot,’ and offers […]

The Harry Potter mobile AR game is officially here

The Harry Potter mobile AR game is officially here

Niantic, the developers who launched Pokémon GO, have officially released Harry Potter: Wizards Unite, a new mobile augmented reality game that lets players experience the magical world of Harry Potter, right from their iOS or Android smartphones. Starting June 21, the game is available for download in the US, the UK, Australia, and New Zealand, with […]

Tik Tok’s daily active users in China top 250 million

Tik Tok’s daily active users in China top 250 million

Tik Tok’s daily active users have exceeded 250 million as short video viewing continues to explode in China. Figures from China Internet Watch revealed the Bytedance owned short-video app outperformed rival app Kwai, which attracted 160 million daily active users. The figures reveal the huge appetite for short video apps among Chinese consumers and the […]

WeQ drives new installs and hotel bookings in South Korea for travel brand DailyHotel

WeQ drives new installs and hotel bookings in South Korea for travel brand DailyHotel

WeQ, a leading global mobile ad tech organization, and travel brand DailyHotel revealed initial results from its exclusive campaign to propel their growth in the South Korean market.  The app provides customers with a one-stop booking for both luxury hotels and fine-dining restaurants in Korea and globally. This announcement follows WeQ’s recent rapid expansion into APAC markets South Korea and […]