Instagram launches new series content tool for IGTV creators

Instagram launches new series content tool for IGTV creators

Since being launched in 2018, IGTV, Instagram’s long-form video platform, has accumulated a large creator base with loyal fans that look forward to new videos each day. Instagram is rolling out a new series content tool for those creators, which will allow them to organise their videos into a series, with a consistent title and theme. […]

ironSource launches in-app bidding solution, LevelPlay

ironSource launches in-app bidding solution, LevelPlay

Leading mobile monetization and marketing company ironSource announced the launch of LevelPlay, its in-app bidding technology. LevelPlay transforms ironSource’s leading ad monetization platform, empowering developers to seamlessly transition to an in-app bidding environment to increase competition over their inventory and maximize yield and revenue. Ad networks supported in the launch include AdColony, Tapjoy, and ironSource, […]

TripAdvisor introduces data offering for advertisers to reach high-intent audiences off-platform

TripAdvisor introduces data offering for advertisers to reach high-intent audiences off-platform

TripAdvisor, one of the world’s largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveller and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor’s website and app. TripAdvisor Connect helps advertisers leverage the power of the […]

TikTok bans all political advertising on its platform

TikTok bans all political advertising on its platform

Popular short-form video app TikTok has decided not to allow any form of paid political advertising on its platform, taking a different approach to other major social platforms that continue to struggle with what is an acceptable political ad and what isn’t under constantly evolving policies. The blanket ban on political ads includes any “paid […]

Facebook app no longer indispensable for most mobile users as instant messaging gains momentum

Facebook app no longer indispensable for most mobile users as instant messaging gains momentum

The importance of Facebook as a mobile app in the eyes of consumers across the US, UK, Germany and Northern Europe is in steep decline a major study of 13,000 people by technology-based market research company AudienceProject has found. The study set out to ask consumers in seven markets how indispensable different apps on their mobile […]

App Annie acquires analytics firm Libring, bringing adtech-related insights to its platform

App Annie acquires analytics firm Libring, bringing adtech-related insights to its platform

App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its mobile app market data side by side with advertising analytics data in order to paint a more complete picture of an app’s performance […]

AdColony Releases SDK 4, unifying display, programmatic and award-winning video offerings into a single SDK

Increasing monetization options for developers & measurement options for advertisers

AdColony Releases SDK 4, unifying display, programmatic and award-winning video offerings into a single SDK

AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single […]

Gismart’s newly published game Cool Goal! becomes a global hit

Gismart’s newly published game Cool Goal! becomes a global hit

Earlier in 2019, mobile entertainment company Gismart announced opening a new division dedicated to casual and hyper casual game development and publishing. Today Gismart Games division has eight teams with a total headcount of over 70 people. Each team is working on a few game titles simultaneously. Gismart’s Cool Goal! – developed by the team […]