Adverty and mobile game developer Gold Town Games enter into strategic partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.

Adverty and mobile game developer Gold Town Games enter into strategic partnership

The partnership will see the imminent launch of Adverty’s seamless In-Play™ and In-Menu™ ads in GTG’s popular “World Hockey Manager” game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year.  “We are thrilled to be adding GTG and World Hockey Manager (WHM) […]

CA+ Launches to Transform Mobile Advertising Production with Live Action, 3D Animation and Motion Graphics

New creative agency model offers the highest quality asset creation that's faster, better, cheaper for delivery across TV, Mobile, Web, OTT, and DOOH

CA+ Launches to Transform Mobile Advertising Production with Live Action, 3D Animation and Motion Graphics

Consumer Acquisition today launched its creative services agency CA+ that will focus on big brand thinking, strategy and creative for clients. Having already created hundreds of thousands of ads via animation, editorial and motion graphics for clients, CA+ was created to enhance its service offering with live-action video production, full post-production services, 3D computer animation, […]

Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing

Shopify Plus merchants can now launch and automate influencer and affiliate programs through the Impact Partnership Cloud

Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing

Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily […]

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Accelerated Mission’s Paul Turner to help it further its Go-to-Market (GTM) […]

Pringles launches new Sizzl’n range with ‘Step Up The Spice’ multi channel campaign

Pringles launches new Sizzl’n range with ‘Step Up The Spice’ multi channel campaign

Pringles is challenging consumers to ‘Step Up the Spice’ through a socially-led campaign to promote its new Sizzl’N product range.  Working with global agency We Are Social, Pringles will challenge people to see how hot they can go by trialling the progressively spicy flavours, from Kickin’ Sour Cream (Medium), to Spicy BBQ (Hot) and finally, Cheese & Chilli […]

Neil A Dawson & Company help LeBOM say Bolloks to Bookies!

Neil A Dawson & Company help LeBOM say Bolloks to Bookies!

LeBOM is a slick new football predictor app that allows mates to bet against each other rather than the bookies. Their first marketing campaign was created and produced by Richard Russell & Neil A Dawson & Company.  The online campaign is rooted in football culture. This funny, irreverent campaign is designed to attract football fans who already enjoy […]

Pixability Announces Appointment Of YouTube And Video Advertising Expert Brian Atwood As Global Chief Revenue Officer

The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace

Pixability Announces Appointment Of YouTube And Video Advertising Expert Brian Atwood As Global Chief Revenue Officer

Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, today announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new […]

How did users pay for mobile apps in 2019?

How did users pay for mobile apps in 2019?

The mobile app is a key part of everyone’s digital lives. No matter who you are, or what you’re looking for, you can guarantee that ‘there’s an app for that’. Over the last decade, the digital industry has grown and evolved at an exponential rate, yet apps have maintained their role as a key revenue […]

Instagram AR Filter for easyJet

Jumping on the viral ‘which Disney Character are you’? train, the easyJet team at VCCP have created a custom Instagram AR Filter game for the brand.

Instagram AR Filter for easyJet

A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020.  You can try out the new filter in the highlights on easyJet’s Instagram page. Source: VCCP

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