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GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising

The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and…

Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

The experienced ad tech professional brings two decades of experience…

VeraViews leverages NextGen FDI initiative to launch in UAE

The company will establish its global headquarters in Dubai’s Media…

SeenThis launches in Japan

SeenThis introduces more sustainable video advertising to the Japanese market,…

Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation

The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic…

Ready, set, PLAY : makemepulse launches ‘next level’ brand gaming studio, makemeplay

Gaming is one of the most exciting and creative spaces…

Marketing

Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Deutsche Telekom, majority owner of T-Mobile, today unveils its partnership with Equativ to shape the future of targetable TV advertising through…

By Newsroom on April 23, 2024Comments Off on Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Multilocal integrates with Onetag to simplify access to high-quality inventory

The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering Multilocal, the programmatic specialist, has announced a…

By Newsroom on April 23, 2024Comments Off on Multilocal integrates with Onetag to simplify access to high-quality inventory

News

GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising

The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and…

By Newsroom on October 4, 2024Comments Off on GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising

Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

The experienced ad tech professional brings two decades of experience…

By Newsroom on September 26, 2024Comments Off on Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

VeraViews leverages NextGen FDI initiative to launch in UAE

The company will establish its global headquarters in Dubai’s Media…

By Newsroom on September 20, 2024Comments Off on VeraViews leverages NextGen FDI initiative to launch in UAE

Latest

Apps

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioural targeting to 10,000+ apps

Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives…

By Newsroom on April 30, 2024Comments Off on Verve Group’s ATOM 3.0 brings ID-less, on-device behavioural targeting to 10,000+ apps

A New Tool to Help Marketers Measure and Optimize Mobile App Performance

Introducing Airship’s latest feature, the App Health Dashboard, a brand-new reporting dashboard that tracks your app’s performance through the entire mobile app lifecycle! Tailored reports to highlight key…

By Newsroom on March 13, 2024Comments Off on A New Tool to Help Marketers Measure and Optimize Mobile App Performance

The Lucy Rayner Foundation collaborates with Snapchat to launch transformative lens empowering young people to use their voices

The Lucy Rayner Foundation (TLRF) based in Surrey, a well-known mental health charity focusing on awareness and supporting young adults, is delighted to announce a collaboration with Snapchat,…

By Newsroom on January 31, 2024Comments Off on The Lucy Rayner Foundation collaborates with Snapchat to launch transformative lens empowering young people to use their voices

Reports

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

People in the UK spend more time on TikTok than any other country in the world, with a…

By Newsroom on February 21, 2024Comments Off on New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

Is SMS marketing dead? Brands were able to earn $33 million through text messages

With 66% of customers using SMS to engage with companies, marketing experts say that texting is a powerful…

By Newsroom on February 21, 2024Comments Off on Is SMS marketing dead? Brands were able to earn $33 million through text messages

Digital 2024: Global social media users pass 5 billion milestone

New report finds that the world averaged 8.4 new social media users per second over the past year…

By Newsroom on January 31, 2024Comments Off on Digital 2024: Global social media users pass 5 billion milestone

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Marketing
Apps
Projects
Reports

SPEEDRUNNERS, ASSEMBLE! EE UNITES THE UK’S FASTEST BEDROOM GAMERS TO SMASH SPEEDRUN.COM WORLD RECORDS, AS NEW BROADBAND MADE FOR GAMERS BUNDLE LAUNCHES

This week, EE assembled a duo of bedroom gamers…

By Newsroom on June 27, 2024

Publicis Inspire Grand Theft Insurance: Baloise opens branch in the world’s most dangerous city.

Carjackings, break-ins and property damage by the minute: no…

By Newsroom on February 13, 2024

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung Espana and Cheil Worldwide Spain have created a…

By Newsroom on April 6, 2023

SMARTY LAUNCHES “LESS MALARKEY, MORE SMARTY” CAMPAIGN

SMARTY, the SIM-only mobile network owned by Hutchison 3G,…

By Newsroom on February 14, 2023

Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Deutsche Telekom, majority owner of T-Mobile, today unveils its…

By Newsroom on April 23, 2024

Multilocal integrates with Onetag to simplify access to high-quality inventory

The partnership will see Onetag’s DealCurate cookieless curation platform…

By Newsroom on April 23, 2024

Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital…

By Newsroom on February 21, 2024

Publicis Inspire Grand Theft Insurance: Baloise opens branch in the world’s most dangerous city.

Carjackings, break-ins and property damage by the minute: no…

By Newsroom on February 13, 2024

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioural targeting to 10,000+ apps

Verve Group today announced the release of ATOM 3.0,…

By Newsroom on April 30, 2024

A New Tool to Help Marketers Measure and Optimize Mobile App Performance

Introducing Airship’s latest feature, the App Health Dashboard, a…

By Newsroom on March 13, 2024

The Lucy Rayner Foundation collaborates with Snapchat to launch transformative lens empowering young people to use their voices

The Lucy Rayner Foundation (TLRF) based in Surrey, a…

By Newsroom on January 31, 2024

Verve Group Skyrockets to Become the Most Popular Mobile SSP in North America on both Google and Apple App Stores in Pixalate Seller Trust Rankings

Verve Group, one of the fastest-growing SSPs for mobile…

By Newsroom on January 25, 2024

SPEEDRUNNERS, ASSEMBLE! EE UNITES THE UK’S FASTEST BEDROOM GAMERS TO SMASH SPEEDRUN.COM WORLD RECORDS, AS NEW BROADBAND MADE FOR GAMERS BUNDLE LAUNCHES

This week, EE assembled a duo of bedroom gamers…

By Newsroom on June 27, 2024

Publicis Inspire Grand Theft Insurance: Baloise opens branch in the world’s most dangerous city.

Carjackings, break-ins and property damage by the minute: no…

By Newsroom on February 13, 2024

EE launches HUGE “Broadband Made For You” Nationwide campaign

EE announces its new online Game Store with a…

By Newsroom on July 20, 2023

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung Espana and Cheil Worldwide Spain have created a…

By Newsroom on April 6, 2023

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

People in the UK spend more time on TikTok…

By Newsroom on February 21, 2024

Is SMS marketing dead? Brands were able to earn $33 million through text messages

With 66% of customers using SMS to engage with…

By Newsroom on February 21, 2024

Digital 2024: Global social media users pass 5 billion milestone

New report finds that the world averaged 8.4 new…

By Newsroom on January 31, 2024

Verve Group Skyrockets to Become the Most Popular Mobile SSP in North America on both Google and Apple App Stores in Pixalate Seller Trust Rankings

Verve Group, one of the fastest-growing SSPs for mobile…

By Newsroom on January 25, 2024

Innovation

Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation

The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem Leading data activation, curation…

By Newsroom on September 5, 2024Comments Off on Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation

impact.com Unveils Fully Customisable Customer Referral Solution, Empowering Brands to Build Authentic Trust with New Audiences

impact.com/advocate helps brands build authentic trust with new audiences through their customer base, transforming loyal customers into motivated advocates impact.com, the world’s leading partnership…

By Newsroom on July 30, 2024Comments Off on impact.com Unveils Fully Customisable Customer Referral Solution, Empowering Brands to Build Authentic Trust with New Audiences

Features

Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally

Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally…

By Newsroom on May 18, 2022Comments Off on Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally