Nordea reveals results of Cavai chatbot advertising campaign with 4.4% conversion rate

Nordea reveals results of Cavai chatbot advertising campaign with 4.4% conversion rate

Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform, Cavai. In June, Nordea was launching a major advertising campaign, looking for ways to achieve ‘stand out’ versus competitors. Steffen Svartberg, CEO […]

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.  Unveiled on the […]

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]

Indian Superstore Big Bazaar Kicks-Off Shopping Festival with ‘Bachat Rush’ Game

Indian Superstore Big Bazaar Kicks-Off Shopping Festival with ‘Bachat Rush’ Game

Indian superstore Big Bazaar is offering its customers fun and discounts with its ongoing Mahabachat campaign. Partnering with Bangalore-based creative tech agency AliveNow, the new Bachat Rush Newsfeed SmartApp game provides players with the opportunity to avail shopping coupons with an extra discount. Players are given one minute to collect as many points as possible. […]

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]

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