Indian Superstore Big Bazaar Kicks-Off Shopping Festival with ‘Bachat Rush’ Game

Indian Superstore Big Bazaar Kicks-Off Shopping Festival with ‘Bachat Rush’ Game

Indian superstore Big Bazaar is offering its customers fun and discounts with its ongoing Mahabachat campaign. Partnering with Bangalore-based creative tech agency AliveNow, the new Bachat Rush Newsfeed SmartApp game provides players with the opportunity to avail shopping coupons with an extra discount. Players are given one minute to collect as many points as possible. […]

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]

The Open achieves impressive digital fan engagement results at Royal Portrush

The Open achieves impressive digital fan engagement results at Royal Portrush

The Open is celebrating a successful 148th staging of golf’s original Championship both on and off The Royal Portrush course, as its digital platform delivered a new level of access for fans during the event. The new official website designed and developed by Delete, offered an unprecedented insight to The 148th Open across its four […]

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]

Flying Blue creates the Jetlag Social Club a new service to support the customer experience

Flying Blue creates the Jetlag Social Club a new service to support the customer experience

Flying Blue, the Air France-KLM loyalty programme, one of the largest in Europe, has launched a service to tackle jetlag: one of the biggest challenges for travellers. It has partnered with Isobar to create the “Jetlag Social Club” – the first guide of its kind designed by an airline loyalty programme. Developed as an app, this service […]

BBH China creates virtual restaurant in mobile-led campaign for Martell cognac

BBH China creates virtual restaurant in mobile-led campaign for Martell cognac

BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ‘Martell Curious Restaurant’, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that […]