Billboard listening to cold symptoms – Reminds Swedes of KLM’s full refund offering
AI, KLM, M&C Saatchi Stockholm, Maria Hagelberg, OOH, Technology, The Refund Billboard
Pringles launches new Sizzl’n range with ‘Step Up The Spice’ multi channel campaign
Pringles is challenging consumers to ‘Step Up the Spice’ through a socially-led campaign to promote its new Sizzl’N product range. Working with global agency We Are Social, Pringles will challenge people to see how hot they can go by trialling the progressively spicy flavours, from Kickin’ Sour Cream (Medium), to Spicy BBQ (Hot) and finally, Cheese & Chilli […]
Neil A Dawson & Company help LeBOM say Bolloks to Bookies!
LeBOM is a slick new football predictor app that allows mates to bet against each other rather than the bookies. Their first marketing campaign was created and produced by Richard Russell & Neil A Dawson & Company. The online campaign is rooted in football culture. This funny, irreverent campaign is designed to attract football fans who already enjoy […]
Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment
● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work
South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]
Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts
People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]
App Annie helps global health app Ada expand into Brazil
In 2016, a group of scientists, doctors, and healthcare experts globally launched Ada, an app that allows users to track their health and find medical help. Ada helps users by combining artificial intelligence with the global medical knowledge input by these experts. Since launch, the app has been #1 for medical app downloads in more […]
Nordea reveals results of Cavai chatbot advertising campaign with 4.4% conversion rate
Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform, Cavai. In June, Nordea was launching a major advertising campaign, looking for ways to achieve ‘stand out’ versus competitors. Steffen Svartberg, CEO […]
22feet Tribal Worldwide India Taps Instagram Music for New McDonald’s Digital Campaign
McDonald’s India jumped onto the trend by dedicating songs to all the food on their menu – from Kuch Kuch Hota Hai when we see a burger to Is This Love when it comes to Fries. The brand saw people pouring in with their own songs to show love for their food. To amp up […]
Three unveils world’s first holographic ad on the South Bank
Giving the public an exciting glimpse of the future, Three UK has unveiled the world’s first holographic 5G ad today, to celebrate its game changing high speed 5G Broadband. In collaboration with some of the UK’s hottest new talent – whose careers have been shaped by the internet – the event brings to life the impact of […]
Cheil restores Great Gate lost for a century using AR and VR
Cheil Worldwide has used augmented reality and virtual reality to bring the Great Gate of the Joseon Dynasty (1392-1897) back to life, more than 104 years after it was destroyed. The Donuimun Gate, one of the Four Great Gates in the City Wall of Seoul, was destroyed in 1915 during the Japanese colonial period. In […]