After a successful campaign in March this year, summer trip sales went up by 70% in Sweden – KLM Royal Dutch Airlines together with creative agency partner M&C Saatchi Stockholm now follow up with a more high tech approach: The refund billboard.
By detecting cold symptoms the billboard can effectively remind Swedes that for whatever reason, may it be a cold or a change of heart, KLM’s flight bookings can be cancelled at no cost.
”Our full refund policy is a caring move that allows travellers to safely book their tickets and dare to dream about travelling again. The listening billboard is a fun way to highlight that”, says Maria Hagelberg, Marketing Manager KLM North Europe.
The billboard, equipped with a listening device and an AI motor, identifies 40 000 cough and sneeze sounds. When a symptom sound is detected KLMs general travel billboard, with a lovely surf destination at a low price, switches to: ”Unwell?” or ”Bless you!” followed by ”Cancel €0”.
The billboard technology was developed together with outdoor solution agency Havelle and integrated into a Clear Channel adshel in the city center of Stockholm.