Eurostar mobile tickets can now be saved on Google Pay

Eurostar mobile tickets can now be saved on Google Pay

Eurostar, the high-speed passenger rail service linking the UK with mainland Europe, is offering travellers a new way to organise and manage paperless tickets, by adding the ability to buy and save mobile tickets on Google Pay in a world first for any international rail company. Travellers using Google Pay on Android L or higher […]

Shutterstock launches “View in Room” AR for mobile

Shutterstock launches “View in Room” AR for mobile

Shutterstock, a leading global technology company offering high-quality content, tools and services through its creative platform, today announced the launch of its first Augmented Reality (AR) feature, available on the Shutterstock customer iOS application. The latest update to the iOS application includes a new “View in Room” button that allows users to access their camera phone […]

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid, the non-profit organisation changing millions of lives every year through clean water, sanitation and hygiene initiatives, has launched its first-ever Alexa voice skill created by digital product and innovation consultancy Hi Mum! Said Dad. Every day, Alexa delivers a unique letter from the village of Tsarafangitra in Madagascar, covering topics such as food, music, wildlife – and of […]

ADYOULIKE launches native stories format in partnership with GMC Media

ADYOULIKE launches native stories format in partnership with GMC Media

ADYOULIKE, the leading native technology platform, has today [Wednesday 10 April, 2019] announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group. This new 100% mobile experience, unique to the market, is a response to the rise of the ‘Stories’ format on […]

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads, the global media platform, announced an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst increasing video and display ad monetization through both its direct sales team as well as Teads demand. Initially […]

Classical music streaming service Primephonic overhauls its software with offline listening

Classical music streaming service Primephonic overhauls its software with offline listening

Dutch-American start-up Primephonic has rolled out the most exciting update to its app and desktop versions since the inception of the classical music streaming service. Users will now be able to download personalised and pre-made playlists for easy and convenient offline listening. The software update will allow users to enjoy the 1.5 million plus classical […]

Use of CLV metric grows 33% year-on-year, but data skills gap holds back further adoption

Use of CLV metric grows 33% year-on-year, but data skills gap holds back further adoption

Criteo, the advertising platform for the open Internet, reveals that despite growing awareness of Customer Lifetime Value (CLV), a lack of digital skills, customer data, and organisational silos are holding back its use as an actionable business metric. In its 2019 report, Is ROI dead? The state of Customer Lifetime Value 2019, Criteo benchmarks CLV awareness […]

IPONWEB’s new service to help media buyers combat programmatic’s shift to first price auctions

IPONWEB’s new service to help media buyers combat programmatic’s shift to first price auctions

Google’s shift to first price auctions creates more transparency for media buyers and sellers – but financial risk for advertisers or tech platforms that aren’t yet prepared to bid in a first-price environment.  IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively in the first-price world. Buy side partners currently […]

Women take control of their financial future with 41% surge in finance app use, says new report

Women take control of their financial future with 41% surge in finance app use, says new report

Liftoff, the leader in mobile app marketing and retargeting, released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report […]

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