Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic in-game […]

Lumen Research and Avocet combine forces to drive a new category in attention

Lumen Research and Avocet combine forces to drive a new category in attention

Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and […]

Motor retailer launches satisfying web game based on packing your car boot

Motor retailer launches satisfying web game based on packing your car boot

UK Top 10 motor retail group JCT600 is putting some extra fun into packing for holiday travel this summer with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position JCT600 as leaders […]

King ADZ creates eye opening social media advertising campaign for DNA-based health app, SelfDecode.com

King ADZ creates eye opening social media advertising campaign for DNA-based health app, SelfDecode.com

Writer, photographer and filmmaker, King ADZ, has created a month-long social media campaign for SelfDecode.com featuring the CEO and founder of the brand dancing and then stripping off to demonstrate just how good the website and app really are. The campaign, which will run on Meta and Google, aims to put SelfDecode.com on the map […]

KEVIN BACON SKYDIVES IN NEW EE CAMPAIGN SHOWING THE NATION IT CAN COUNT ON EE WITH STAY CONNECTED DATA

EE launches its latest campaign Stay Connected Data, featuring a skydiving Kevin Bacon free falling through the sky to illustrate the panic a customer feels when they run out of data Stay Connected Data offers UK customers unlimited backup data on essential apps, such as WhatsApp and Maps, when they reach their monthly data allowance – showing they can count on EE for a connection that goes further The campaign launched in OOH on 15th August and leads with a 30-second TV a

KEVIN BACON SKYDIVES IN NEW EE CAMPAIGN SHOWING THE NATION IT CAN COUNT ON EE WITH STAY CONNECTED DATA

EE announces its latest campaign, Stay Connected Data, featuring Kevin Bacon hurtling through the sky before being rescued by a timely parachute. The ad which will hit screens this weekend, reminds EE customers that with Stay Connected Data they can keep in touch with friends and loved ones even when their data has run out. Directed by […]

Studio BLUP helps drive five times higher conversions with shoppable Augmented Reality experiences for Kylie Cosmetics by Kylie Jenner and Boots.com

Studio BLUP helps drive five times higher conversions with shoppable Augmented Reality experiences for Kylie Cosmetics by Kylie Jenner and Boots.com

Studio BLUP, the London-based creative agency which specialises in connecting brands to new culture through relevant design, have created the first-of-its-kind augmented reality m-commerce experience for Boots.com, the UK’s largest health and beauty retailer and Kylie Cosmetics by Kylie Jenner. The agency, whose clients include the likes of Nike, Adidas, Sony Music, Redbull, the BBC […]

Motorola x Heaven – M is ready for summer !

Motorola x Heaven – M is ready for summer !

Following their campaign last October, Motorola and its agency heaven surrounded themselves again with digital artists to express the diversity of interpretations of their new slogan, “T’as le M”. For this seasonal edition, the brand gave “carte blanche” to three talented motion designers, Alexandre Avram, Fanny Rollot and Vincent Viriot, who revisited the iconic logo, […]

Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters

Passendo enables real-time sponsored ad serving and improved relevance with its innovative product for the Zürich-based company

Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before.  audienzz is a Swizz digital advertising specialist which offers a portfolio of […]

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