Research tool launched to solve data headache for digital marketers

Research tool launched to solve data headache for digital marketers

A new SEO research tool has been launched, allowing digital marketers to gain valuable and in-depth keyword insights for free. Topics, which was developed by SEOmonitor, a leading provider of SEO software, is a comprehensive monitoring tool that instantly provides a competitive overview for a topic, keyword list or domain. It provides rich insights on keyword trends, […]

Imagination partners with voice and AI experts RAIN to build brand experiences of the future

Imagination partners with voice and AI experts RAIN to build brand experiences of the future

Global experience agency Imagination and voice and conversational AI experts RAIN this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]

PepsiCo Goes Beyond the Bottle with New, Mobile-Enabled Hydration Platform

PepsiCo Goes Beyond the Bottle with New, Mobile-Enabled Hydration Platform

Built to reflect how people drink water today, the new hydration platform from PepsiCo, is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment. As part of PepsiCo’s Beyond the Bottle efforts, the new system makes it easier for people to […]

Location Sciences partners with SITO Mobile; launches Verify Supply

Location Sciences partners with SITO Mobile; launches Verify Supply

Location Sciences Group, the pre-eminent global location verification provider to the $106 billion digital advertising industry, announces its partnership with SITO Mobile, Ltd. Through the partnership, SITO will leverage Verify, Location Sciences’ proprietary location verification platform, to provide independent, media-agnostic analysis and authentication of its location-targeted advertising data. This independent integration is core to SITO’s […]

Angry Birds AR game launches on the App Store

Angry Birds AR game launches on the App Store

Following an initial App Store pre-order campaign, Rovio and Resolution Games released Angry Birds AR: Isle of Pigs for iOS devices, bringing the iconic Angry Birds slingshot gameplay to mobile augmented reality (AR) for the very first time. Angry Birds AR: Isle of Pigs provides fans with an up close look into a remote vacation […]

TabMo becomes first mobile DSP to use Fenestra’s blockchain technology

TabMo becomes first mobile DSP to use Fenestra’s blockchain technology

TabMo has become the first mobile advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology in a move that verifies TabMo’s continued commitment to transparency. Inefficiencies, hidden costs and opaque trading agreements in the programmatic ecosystem drive overall lack of transparency, which in turn fuels the ongoing problem of ad fraud […]