Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]

Marin Software research reveals shifting patterns in digital ad spend

Marin Software research reveals shifting patterns in digital ad spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report.  Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels […]

Impact launches new solution to optimise mobile partnership experience

Impact launches new solution to optimise mobile partnership experience

Impact, the global leader in partnership automation, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep linking to a specific product page in an app, as well as tracking of in-app clicks and conversions to validate partner attribution. […]

VURoll introduces new features to transform the social media management for brands

VURoll introduces new features to transform the social media management for brands

Gurgaon based VURoll, India’s first multi-channel DIY social media management platform, introduced its latest version with new and exciting features. The notable additions include posting and social listening, online relationship management, and customer relationship management, extending the platform to a SaaS module in one simple interface. With the new features, VURoll will enable brands to have […]

Eurostar mobile tickets can now be saved on Google Pay

Eurostar mobile tickets can now be saved on Google Pay

Eurostar, the high-speed passenger rail service linking the UK with mainland Europe, is offering travellers a new way to organise and manage paperless tickets, by adding the ability to buy and save mobile tickets on Google Pay in a world first for any international rail company. Travellers using Google Pay on Android L or higher […]

Shutterstock launches “View in Room” AR for mobile

Shutterstock launches “View in Room” AR for mobile

Shutterstock, a leading global technology company offering high-quality content, tools and services through its creative platform, today announced the launch of its first Augmented Reality (AR) feature, available on the Shutterstock customer iOS application. The latest update to the iOS application includes a new “View in Room” button that allows users to access their camera phone […]

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid, the non-profit organisation changing millions of lives every year through clean water, sanitation and hygiene initiatives, has launched its first-ever Alexa voice skill created by digital product and innovation consultancy Hi Mum! Said Dad. Every day, Alexa delivers a unique letter from the village of Tsarafangitra in Madagascar, covering topics such as food, music, wildlife – and of […]

ADYOULIKE launches native stories format in partnership with GMC Media

ADYOULIKE launches native stories format in partnership with GMC Media

ADYOULIKE, the leading native technology platform, has today [Wednesday 10 April, 2019] announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group. This new 100% mobile experience, unique to the market, is a response to the rise of the ‘Stories’ format on […]

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads, the global media platform, announced an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst increasing video and display ad monetization through both its direct sales team as well as Teads demand. Initially […]

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