Daily use of voice assistants is on the up, according to new research by Code Computerlove and Mediacom North

Daily use of voice assistants is on the up, according to new research by Code Computerlove and Mediacom North

The daily use of voice assistants in the UK has risen significantly in the past 12 months according to new research. The survey of 1000 smart speaker owners in the UK was carried out by digital experience agency Code Computerlove and Mediacom North to benchmark changes in the use of voice assistants in the past 12 months. Seven out of […]

New report from Wunderman Thompson reveals that technology triumphs in the beauty industry

New report from Wunderman Thompson reveals that technology triumphs in the beauty industry

The future of beauty tech is upon us. A new report by Wunderman Thompson Intelligence, shows that the beauty industry is turning to science and technology to meet the consumer hunger for hyper-personalisation. The report, “Beauty Tech Futures”, found that new technologies help consumers stay in tune with their health. Over the last four years, the industry has seen a shift from a New Natural renaissance where synthetic […]

10 animated films by Mother Shanghai help launch Oppo’s Reno2

10 animated films by Mother Shanghai help launch Oppo’s Reno2

Oppo has appointed Mother Shanghai to launch its latest handset, Reno2, initially targeting China. OPPO is the top smartphone brand in China in 2019 and was ranked No. 5 worldwide, in market share. The Reno2 campaign plays on the creative possibilities of the Reno2, with a series of 10 distinct animated films. The playful set of […]

Out There Media sign Vodafone Group RCS deal after successful Disney and McDonald’s mobile campaigns

Out There Media sign Vodafone Group RCS deal after successful Disney and McDonald’s mobile campaigns

Out There Media (OTM), a global leader in mobile advertising and data monetization, has partnered with Vodafone Group for its Rich Communication Services (RCS) offering. The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands. […]

Customers ‘make savings in the moment’ with geo-location discount notifications

Customers ‘make savings in the moment’ with geo-location discount notifications

Thousands of Personal Group customers will now receive push notifications alerting them to local retail savings and discounts. Enabling over 800,000 users to make substantial savings in the moment. As one of the UK’s leading employee benefits and insurance companies, Personal Group is focussed on supporting low and middle income earners to help make their […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]

1 2 3 358