The mobile app is a key part of everyone’s digital lives. No matter who you are, or what you’re looking for, you can guarantee that ‘there’s an app for that’. Over the last decade, the digital industry has grown and evolved at an exponential rate, yet apps have maintained their role as a key revenue […]
Jumping on the viral ‘which Disney Character are you’? train, the easyJet team at VCCP have created a custom Instagram AR Filter game for the brand.
A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020. You can try out the new filter in the highlights on easyJet’s Instagram page. Source: VCCP
At CES, Charmin announced a robot built to help you in your most vulnerable moment. The RollBot “delivers a fresh roll of Charmin to you so you won’t have to be left in a bind ever again.” The RollBot is part of a trio of “conceptual prototypes” developed by Saatchi & Saatchi NY’s PG One. Charmin’s relentless […]
2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting. Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]
DPL, the London-headquartered data tech start-up that enables clients to automate the application of artificial intelligence and behavioural science insights to improve marketing effectiveness, today announces the completion of a new funding round with an investment of 1.3m GBP and senior management changes. Led by the Angel CoFund (ACF), the new funding will enable DPL […]
As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you personalised […]
Wren designs, manufactures and delivers over 2,000 kitchens a week. Customers can track their journey from start-to-finish including signing documents, viewing a 360-degree panorama of their kitchen and tracking their delivery live on an interactive map. Officially launched in December 2019. The app was developed in-house over nine months.
Wren Kitchens launches a ground-breaking mobile app so customers can easily manage the process of purchasing a kitchen every step of the way. The first kitchen retailer to launch an app of its kind, Wren aims to equip its customers with even more real-time information with the touch of a button anywhere in the world. The Wren […]
Written by Georgie Kemp, SEO Executive at the multi-award winning digital marketing agency, Impression.
In the first quarter of 2019, 22% of UK households were reported to own a voice-controlled assistant, such as a Google Home, Amazon Alexa or Microsoft’s Cortana. What is voice search? To put it simply, voice search is a type of speech recognition technology that allows users to search for a query or question via […]
International foreign exchange firm moneycorp has appointed a specialist agency to manage its performance marketing activity. AI investment for moneycorp to boost marketing performance
Using savvy automated technology to identify customer behaviours and improve online performance, moneycorp and AI and Machine Learning brand Third Foundation have enhanced the global payment services firm’s top-of-the-funnel, new customer acquisition performance by 32%. Following a thorough setup over a few months, the system, built and owned by Third Foundation, means moneycorp can now […]
Presenting a special dashboard to view real-time data that shows how the Christmas spirit is stronger than what divided us the rest of the year. Launching “Year to Share”, a video that compiles some of the moments that have divided people during 2019, highlighting those that have brought them together at Christmas.
Coca-Cola, Ogilvy Colombia and Google join forces to show that at Christmas “what we share is stronger”. Companies have joined efforts to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit. Along with Ogilvy and Google, Coca-Cola intends to show with […]