Bubbl appoints Taz Hossain as CRO and Ollie Aynsley as Head of Commercial

Heavyweight hires follow significant funding round, with CAN Advertising Network as lead investor at the hyperpersonal mobile marketing platform

Bubbl appoints Taz Hossain as CRO and Ollie Aynsley as Head of Commercial

Disruptive mobile marketing platform, Bubbl, has appointed Taz Hossain as Chief Revenue Officer (CRO) and Ollie Aynsley as Head of Commercial, as the business continues to onboard talent following a recent, significant funding round. As the world’s first hyper mobile ‘out of app’ marketing platform, Bubbl delivers relevant, situation specific content and offers to app […]

Mastercard and Ravelin Partner to Reduce Fraud and Create Frictionless Checkout in Digital Quick Commerce

Partnership addresses fraud in rapidly growing segment

Mastercard and Ravelin Partner to Reduce Fraud and Create Frictionless Checkout in Digital Quick Commerce

During the pandemic, online grocery orders rose by more than 50% and are expected to rise further this year, according to McKinsey research. More than ever, people make day-to-day purchases online, choosing quick commerce merchants that offer speed and convenience. As people open new accounts and make faster purchases, merchants are challenged to verify identities and manage […]

Bloom UK launches Allyship Code to champion and celebrate allies

The non-profit launches the code in time for National Inclusion Week, to emphasise the critical role of allies as it continues to champion positive change in the industry

Bloom UK launches Allyship Code to champion and celebrate allies

Bloom UK, a professional network for women in communications, has launched its Allyship Code, as we celebrate National Inclusion Week between 26th September and 2nd October. Founded by Inclusive Employers, National Inclusion Week (NIW), now in its tenth year, is a week dedicated to celebrating inclusion and taking action to create inclusive workplaces. It is […]

SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution

SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by OMD Hamburg, a leading media agency, the campaign successfully improved […]

Gospooky First Dutch Partner of Arcadia, Snap’s Augmented Reality Creative Studio

Arcadia and Gospooky partner to support Snap’s AR campaigns

Gospooky First Dutch Partner of Arcadia, Snap’s Augmented Reality Creative Studio

Social technology agency Gospooky is the first Dutch agency to partner with Arcadia, the augmented reality (AR) creative studio of Snap Inc. Gospooky will support the custom AR activations that Arcadia is helping create as part of Snap Inc’s efforts to enhance concerts and festivals with augmented reality. Gospooky will be responsible for concept, design […]

RAF and Engine launch VR film putting potential recruits at the centre of the action

RAF and Engine launch VR film putting potential recruits at the centre of the action

The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. Link to the VR experience: https://recruitment.raf.mod.uk/360interactiveexperience/index.html The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand […]

White Bullet releases Ad Funded Piracy Report for World Intellectual Property Organisation (WIPO)

The cybersecurity company’s long-standing partnership with the UN agency is designed to help defund online piracy

White Bullet releases Ad Funded Piracy Report for World Intellectual Property Organisation (WIPO)

Cybersecurity and IP protection company, White Bullet, has worked alongside the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy for over a year, and recently released a six month update revealing key trends in cybersecurity in the monitored markets throughout 2022. WIPO is the global forum for intellectual property (IP) services, policy, information […]

Motor retailer launches satisfying web game based on packing your car boot

Motor retailer launches satisfying web game based on packing your car boot

UK Top 10 motor retail group JCT600 is putting some extra fun into packing for holiday travel this summer with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position JCT600 as leaders […]

Adnami secures series A funding from QNTM Group

The investment is designed to accelerate Adnami’s steep growth trajectory as it continues to revolutionise programmatic, high impact advertising

Adnami secures series A funding from QNTM Group

Following its rapid growth across the Nordics and throughout Europe, leading ad tech company Adnami today announces that it has secured series A growth funding from QNTM Group. Adnami is on a mission to improve the effectiveness of digital advertising. Its solutions for programmatic high impact advertising allow brands to get better returns on their […]

King ADZ creates eye opening social media advertising campaign for DNA-based health app, SelfDecode.com

King ADZ creates eye opening social media advertising campaign for DNA-based health app, SelfDecode.com

Writer, photographer and filmmaker, King ADZ, has created a month-long social media campaign for SelfDecode.com featuring the CEO and founder of the brand dancing and then stripping off to demonstrate just how good the website and app really are. The campaign, which will run on Meta and Google, aims to put SelfDecode.com on the map […]