GumGum furthers its investment in Japan, tapping Kenzo Selby, former Head of Sales at Teads, as new Managing Director

<strong>GumGum furthers its investment in Japan, tapping Kenzo Selby, former Head of Sales at Teads, as new Managing Director</strong>

GumGum, a contextual-first, global digital advertising platform, showed its deepening commitment to the Japanese market with the appointment of seasoned digital media executive, Kenzo Selby to lead its growing business in Japan. Kenzo and the Japanese team bring The Mindset Platform™ and the inevitable advertising revolution that it represents, to our Japanese partners. He will […]

SeenThis and Val Morgan Digital celebrate six months of carbon emission minimisation thanks to pioneering partnership focused on sustainability and performance

<strong>SeenThis and Val Morgan Digital celebrate six months of carbon emission minimisation thanks to pioneering partnership focused on sustainability and performance</strong>

Val Morgan Digital has successfully minimised carbon emissions across Buzzfeed, Fandom, The Latch and POPSUGAR thanks to SeenThis’ adaptive streaming technology Adaptive streaming technology platform SeenThis and Australian media stable Val Morgan Digital have successfully minimised carbon emissions over the past six months – with SeenThis’ Emissions Dashboard showing that the publisher has avoided over […]

GumGum Verity™ First Contextual Provider to be Awarded SOC2 Compliance

GumGum Verity™ First Contextual Provider to be Awarded SOC2 Compliance

GumGum, the contextual-first, digital advertising platform, announced today that it is the first contextual provider to achieve a System and Organisation Controls Two (SOC2) compliance certification. As a leader in AI-driven advanced contextual insights and data, it’s critical for brands to trust GumGum with the limited amount of anonymised data needed to deliver campaigns in […]

Brand Metrics fuels expansion by appointing a new Client Success Manager

Brand Metrics fuels expansion by appointing a new Client Success Manager

Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between Brand Metrics and its partners to ensure they get the best experience possible – […]

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform […]

GumGum Launches Initiative to Drive Action, Attention, and Awareness for Advocacy Organisations Across CTV With Innovative In-Video Ad Unit

GumGum Launches Initiative to Drive Action, Attention, and Awareness for Advocacy Organisations Across CTV With Innovative In-Video Ad Unit

GumGum, a contextual-first, global digital advertising platform, today announced a new initiative through GumGum Gives, the company’s program that harnesses the power of its platforms and people to create positive social impact. The initiative’s goal is to help advocacy organisations capture people’s attention and drive awareness of CTV inventory through its new, innovative in-video ad […]

Jellyfish Wins Four Google Cloud Training Partner of the Year Awards

Jellyfish Wins Four Google Cloud Training Partner of the Year Awards

Jellyfish, a marketing performance company for the platform world, has today announced that it has been recognised four times in the prestigious 2023 Google Cloud Training Partner of the Year Awards. It has been awarded Training Partner of the Year across two key regions, Europe, Middle East, and Africa (EMEA) and the North America regions, […]

Sharethrough partners with White Bullet to drive a safer, cleaner, higher-performing media ecosystem

<strong>Sharethrough partners with White Bullet to drive a safer, cleaner, higher-performing media ecosystem</strong>

IP protection and cyber safety company White Bullet today announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable and efficient open web. With this partnership, Sharethrough will integrate White Bullet’s cyber risk data within its exchange, ensuring that no ads are […]

impact.com Announces Growth in the Second Quarter Led by Global Client Expansion and Launch of its New Creator Platform

<strong>impact.com Announces Growth in the Second Quarter Led by Global Client Expansion and Launch of its New Creator Platform</strong>

Q2 highlights include the new fully integrated influencer and creator management platform, research on the secrets to thriving brand and creator partnerships, and successful flagship customer events impact.com, the world’s leading partnership management platform, announced today the company’s growth in the second quarter fueled by global client growth and the launch of its new industry […]

ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO

<strong>ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO</strong>

Global technology company partners with leading programmatic platform to support its digital transformation journey Adform, the global programmatic platform, today announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business while focusing on data […]