iPX London offers an exclusive opportunity to engage with trailblazers in the partnerships sector to discover experiences and best practices impact.com, the world’s leading partnership management platform, today announces an inspiring line-up of speakers for its iPX2023 London event, set to take place in the afternoon and evening of June 28th at Landing Forty Two […]
New tool tracks the carbon cost of digital advertising across the funnel – enabling marketers to target high attention/low carbon inventory Lumen Research, the global attention technology company, is today announcing the launch of a new carbon measurement tool with Scope3, the end to-end emissions measurement company for the media and advertising supply chain, in […]
Adaptive streaming technology will drive enhanced ad quality and minimised carbon emissions for Australia’s most influential automotive network Drive.com.au has announced a partnership with ground-breaking adaptive streaming technology company, SeenThis, to deliver its latest brand campaign whilst minimising its digital carbon footprint from creative delivery. With 30% of internet energy consumption being attributed to the […]
Winning Campaigns Included stc pay, Unilever, McDonald’s, and Marriott; InMobi shortlisted Across 7 Categories InMobi, a leading provider of mobile marketing and monetization technologies, won big at the MMA Smarties Awards during the organization’s May 18th gala for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named “Technology […]
PubMatic (NASDAQ: PUBM) has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behavior in favor of more sustainable media, without compromising on advertising performance. SeenThis’ proprietary video […]
Audiencerate, the identity hub enabling data-driven advertising, today announced its expansion into the finance industry. It has been selected to enhance the management and activation of first party data across digital marketing for its leading European paytech client, Nexi. Nexi offers a wide range of payment services to both consumers and businesses, which are fast, simple and […]
GumGum, a contextual-first, global digital advertising platform, today announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first approach across their programmatic campaigns within the MediaMath platform with GumGum Verity. By applying Verity’s accredited and […]
multilocal, the supply-side expert, has appointed Justin Lim as the new general manager for its APAC operations, effective May 2023, with Ryan Nash also joining the team as sales director. Justin has been working in ad tech for over a decade, having started his career in London with DAZN, where he held various commercial and […]
The spend and expense management platform Expend has launched ‘Expend Card Connect’, enabling real-time integration of Visa Business Card transactions for seamless processing of business expenses. The new product enables Visa Business Card debit and credit transactions to be passed into Expend in real-time. This allows expense data to be processed and ready for review […]
Key to beating back fraud is widespread adoption of optimisation and prevention strategies Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its highly anticipated 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22%, the same as 2021. Worldwide […]