Mondo Robot Brings Mirage Interactive Technology to Desert Festival Coachella

Mondo Robot Brings Mirage Interactive Technology to Desert Festival Coachella

Digital product agency Mondo Robot—a proud co-conspirator within the Conspiracy Theory network—has launched the official website for the 2023 Coachella music festival with headliners Bad Bunny, BLACKPINK, and Frank Ocean. This is the third year the agency has worked with promoter Goldenvoice.  This year’s Coachella will run two consecutive weekends, April 14-16 and April 21-23. Tickets for Weekend 1 are no longer available. […]

VANISH ENLISTS PRO-GAMERS TO TACKLE VIRTUAL CLOTHING WASTE AND HIGHLIGHT REAL-WORLD ENVIRONMENTAL ISSUES

VANISH ENLISTS PRO-GAMERS TO TACKLE VIRTUAL CLOTHING WASTE AND HIGHLIGHT REAL-WORLD ENVIRONMENTAL ISSUES

#ReSkinChallenge, created by Havas London and Havas Play, sees Europe’s most  influential streamers revert to default ‘skins’ – raising questions and starting conversations in their communities Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and […]

STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH

STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH

Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]

EE INSPIRES NEXT GENERATION OF FILM STARS WITH INNOVATIVE AUGMENTED REALITY FILM SETS DESIGNED TO TRANSFORM AT HOME PERFORMANCES

<strong>EE INSPIRES NEXT GENERATION OF FILM STARS WITH INNOVATIVE AUGMENTED REALITY FILM SETS DESIGNED TO TRANSFORM AT HOME PERFORMANCES</strong>

EE has today launched EE Mini Movie Makers, a set of downloadable tools that use innovative AR technology coupled with AI content creation to transform children’s imaginary living room performances. Launching ahead of the 2023 EE BAFTA Film Awards – one of the biggest nights in the global cultural calendar – EE’s Mini Movie Makers […]

Tesco and Say It Now successfully deliver actionable smart speaker advertising campaign

<strong>Tesco and Say It Now successfully deliver actionable smart speaker advertising campaign</strong>

Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK’s largest supermarket chain, to successfully deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who […]

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic in-game […]

Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience

Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner

Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience

AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive to monetize their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly integrated into the gameplay of Wolves Interactive’s endless arcade game series Traffic Tour and Motor Tour as […]

iD Mobile launches new ‘Wake Up’ campaign.

• iD Mobile launches its latest digital ad campaign, ‘Wake Up’, introducing the rambunctious rock-loving bear – HeiDi. • HeiDi aims to “wake up” Brits hibernating on their mobile deal and get them to switch to iD Mobile, for savings on average £152 cheaper vs major networks.1 • The 30 second advert and digital cut-downs launch on Thursday 20th October –

iD Mobile launches new ‘Wake Up’ campaign.

Today, iD Mobile – the mobile virtual network operator (MVNO) from Currys – announces its new digital ad campaign, ‘Wake Up’.  The campaign features a new “spokes-bear” for the brand called HeiDi – a rambunctious rock-loving bear who’s here to “wake up” a nation of ‘mobile hibernators’ sleepwalking through expensive phone deals. The new ad […]

Gospooky First Dutch Partner of Arcadia, Snap’s Augmented Reality Creative Studio

Arcadia and Gospooky partner to support Snap’s AR campaigns

Gospooky First Dutch Partner of Arcadia, Snap’s Augmented Reality Creative Studio

Social technology agency Gospooky is the first Dutch agency to partner with Arcadia, the augmented reality (AR) creative studio of Snap Inc. Gospooky will support the custom AR activations that Arcadia is helping create as part of Snap Inc’s efforts to enhance concerts and festivals with augmented reality. Gospooky will be responsible for concept, design […]

RAF and Engine launch VR film putting potential recruits at the centre of the action

RAF and Engine launch VR film putting potential recruits at the centre of the action

The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. Link to the VR experience: https://recruitment.raf.mod.uk/360interactiveexperience/index.html The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand […]

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