Tesco and Say It Now successfully deliver actionable smart speaker advertising campaign

<strong>Tesco and Say It Now successfully deliver actionable smart speaker advertising campaign</strong>

Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK’s largest supermarket chain, to successfully deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who […]

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic in-game […]

Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience

Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner

Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience

AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive to monetize their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly integrated into the gameplay of Wolves Interactive’s endless arcade game series Traffic Tour and Motor Tour as […]

iD Mobile launches new ‘Wake Up’ campaign.

• iD Mobile launches its latest digital ad campaign, ‘Wake Up’, introducing the rambunctious rock-loving bear – HeiDi. • HeiDi aims to “wake up” Brits hibernating on their mobile deal and get them to switch to iD Mobile, for savings on average £152 cheaper vs major networks.1 • The 30 second advert and digital cut-downs launch on Thursday 20th October –

iD Mobile launches new ‘Wake Up’ campaign.

Today, iD Mobile – the mobile virtual network operator (MVNO) from Currys – announces its new digital ad campaign, ‘Wake Up’.  The campaign features a new “spokes-bear” for the brand called HeiDi – a rambunctious rock-loving bear who’s here to “wake up” a nation of ‘mobile hibernators’ sleepwalking through expensive phone deals. The new ad […]

Gospooky First Dutch Partner of Arcadia, Snap’s Augmented Reality Creative Studio

Arcadia and Gospooky partner to support Snap’s AR campaigns

Gospooky First Dutch Partner of Arcadia, Snap’s Augmented Reality Creative Studio

Social technology agency Gospooky is the first Dutch agency to partner with Arcadia, the augmented reality (AR) creative studio of Snap Inc. Gospooky will support the custom AR activations that Arcadia is helping create as part of Snap Inc’s efforts to enhance concerts and festivals with augmented reality. Gospooky will be responsible for concept, design […]

RAF and Engine launch VR film putting potential recruits at the centre of the action

RAF and Engine launch VR film putting potential recruits at the centre of the action

The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. Link to the VR experience: https://recruitment.raf.mod.uk/360interactiveexperience/index.html The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand […]

Motor retailer launches satisfying web game based on packing your car boot

Motor retailer launches satisfying web game based on packing your car boot

UK Top 10 motor retail group JCT600 is putting some extra fun into packing for holiday travel this summer with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position JCT600 as leaders […]

King ADZ creates eye opening social media advertising campaign for DNA-based health app, SelfDecode.com

King ADZ creates eye opening social media advertising campaign for DNA-based health app, SelfDecode.com

Writer, photographer and filmmaker, King ADZ, has created a month-long social media campaign for SelfDecode.com featuring the CEO and founder of the brand dancing and then stripping off to demonstrate just how good the website and app really are. The campaign, which will run on Meta and Google, aims to put SelfDecode.com on the map […]

KEVIN BACON SKYDIVES IN NEW EE CAMPAIGN SHOWING THE NATION IT CAN COUNT ON EE WITH STAY CONNECTED DATA

EE launches its latest campaign Stay Connected Data, featuring a skydiving Kevin Bacon free falling through the sky to illustrate the panic a customer feels when they run out of data Stay Connected Data offers UK customers unlimited backup data on essential apps, such as WhatsApp and Maps, when they reach their monthly data allowance – showing they can count on EE for a connection that goes further The campaign launched in OOH on 15th August and leads with a 30-second TV a

KEVIN BACON SKYDIVES IN NEW EE CAMPAIGN SHOWING THE NATION IT CAN COUNT ON EE WITH STAY CONNECTED DATA

EE announces its latest campaign, Stay Connected Data, featuring Kevin Bacon hurtling through the sky before being rescued by a timely parachute. The ad which will hit screens this weekend, reminds EE customers that with Stay Connected Data they can keep in touch with friends and loved ones even when their data has run out. Directed by […]

Studio BLUP helps drive five times higher conversions with shoppable Augmented Reality experiences for Kylie Cosmetics by Kylie Jenner and Boots.com

Studio BLUP helps drive five times higher conversions with shoppable Augmented Reality experiences for Kylie Cosmetics by Kylie Jenner and Boots.com

Studio BLUP, the London-based creative agency which specialises in connecting brands to new culture through relevant design, have created the first-of-its-kind augmented reality m-commerce experience for Boots.com, the UK’s largest health and beauty retailer and Kylie Cosmetics by Kylie Jenner. The agency, whose clients include the likes of Nike, Adidas, Sony Music, Redbull, the BBC […]

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