New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]

Beck’s Turns WhatsApp Chats from Legendary Nights Out into Personalised Comics with New App

Beck’s Turns WhatsApp Chats from Legendary Nights Out into Personalised Comics with New App

With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic […]

Cheil Hong Kong launches ‘Fatal Recognition’ safety scan app to detect early warning signs of a stroke

Cheil Hong Kong launches ‘Fatal Recognition’ safety scan app to detect early warning signs of a stroke

A ground-breaking mobile app offering early warning detection of potentially fatal strokes has been developed by Cheil Hong Kong. According to WHO figures, someone has a stroke every two seconds. It claims the lives of more than 6 million people die each year. Meanwhile, two thirds of those who survive are left with brain damage […]

Leo Burnett Bucharest Create New Telekom App to Enable Long Distance Storytime

Leo Burnett Bucharest Create New Telekom App to Enable Long Distance Storytime

Storytime, a revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just […]

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid, the non-profit organisation changing millions of lives every year through clean water, sanitation and hygiene initiatives, has launched its first-ever Alexa voice skill created by digital product and innovation consultancy Hi Mum! Said Dad. Every day, Alexa delivers a unique letter from the village of Tsarafangitra in Madagascar, covering topics such as food, music, wildlife – and of […]

Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

To celebrate the 45th Anniversary of Singapore Cable Car – the most breathtaking way to get into and around Sentosa – One Faber Group has partnered Carbon Interactive and creative technology company AliveNow to create a fun and interactive Facebook AR Camera Filter that takes a user down memory lane. On a visit to Singapore, […]

Warner Bros. launch first ever sponsored voice-activated Snapchat Lens for Shazam!

Warner Bros. launch first ever sponsored voice-activated Snapchat Lens for Shazam!

Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]

Go Instore helps HP and Currys PC World drive customers in-store for four fold sales boost

Go Instore helps HP and Currys PC World drive customers in-store for four fold sales boost

The innovation delivers an in-store experience to online customers, averaging an impressive 4.7 out of 5.0 in customer satisfaction Go Instore, a leading provider of immersive omnichannel retail experiences for personalised eCommerce, announced the success HP inc have had in providing human-led digital user experiences for their retail partners’ online customers. Go Instore is providing HP’s […]

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