Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]

Into Z Future: Understanding Gen Z, the Next Generation of “Super Creatives”

Into Z Future: Understanding Gen Z, the Next Generation of “Super Creatives”

Raised with online creative tools and entrepreneurial platforms to broadcast their creations, Gen Z is defining a new era of influence and creative communication. This group, ages 13 to 22 years old, are already monetizing their outputs, building empires, e-zines, communities and more—all while using visual tools like those available on Snapchat to propel their […]

Automated home devices to draw in $75bn by 2025, according to GlobalData

Automated home devices to draw in $75bn by 2025, according to GlobalData

Automated home devices, such as smart thermostats and smart speakers, are expected to be worth $75bn to the industry by 2025, according to GlobalData. Smart thermostats are becoming more popular among consumers who want control their energy consumption, while smart speakers have been immensely popular since debuting a few years ago. Both Amazon and Google […]

European digital advertising market exceeds €55bn in 2018, according to IAB Europe

European digital advertising market exceeds €55bn in 2018, according to IAB Europe

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double […]

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