Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

Acoustic, the largest independent marketing cloud with a total focus on the marketer, released its 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data. The study reveals that consumer engagement with email campaigns is increasing as a result of shifting marketing strategies influenced by privacy regulations, among […]

Advertisers ditch open market in favour of private marketplaces for better in-app integrity, says PubMatic’s Q2 report

Advertisers ditch open market in favour of private marketplaces for better in-app integrity, says PubMatic’s Q2 report

Premium digital technology company, PubMatic released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency […]

Most consumers would stop buying products advertised near dangerous content, says Tag & BSI’s survey

Most consumers would stop buying products advertised near dangerous content, says Tag & BSI’s survey

80% of people in the US would reduce or stop buying a product if advertised next to extreme or dangerous content online, according to a study from the Trustworthy Accountability Group (Tag). Along with the Brand Safety Institute (BSI), Tag surveyed 1017 people, testing how a range of hypothetical situations involving ad misplacement would impact […]

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions. People turn to Facebook more than any other social media platform to […]

The average mobile consumer would pay to keep most popular apps, says McGuffin report

The average mobile consumer would pay to keep most popular apps, says McGuffin report

The five most popular free apps that users would be least willing to pay for are Facebook, Messenger, Venmo, Instagram, and Twitter, according to a new report from McGuffin. The creative agency recently conducted the McGuffin Paid Apps Survey, which asked participants if they would continue to use the 16 most widely-used apps if they were no longer […]

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