Daily use of voice assistants is on the up, according to new research by Code Computerlove and Mediacom North

Daily use of voice assistants is on the up, according to new research by Code Computerlove and Mediacom North

The daily use of voice assistants in the UK has risen significantly in the past 12 months according to new research. The survey of 1000 smart speaker owners in the UK was carried out by digital experience agency Code Computerlove and Mediacom North to benchmark changes in the use of voice assistants in the past 12 months. Seven out of […]

New report from Wunderman Thompson reveals that technology triumphs in the beauty industry

New report from Wunderman Thompson reveals that technology triumphs in the beauty industry

The future of beauty tech is upon us. A new report by Wunderman Thompson Intelligence, shows that the beauty industry is turning to science and technology to meet the consumer hunger for hyper-personalisation. The report, “Beauty Tech Futures”, found that new technologies help consumers stay in tune with their health. Over the last four years, the industry has seen a shift from a New Natural renaissance where synthetic […]

Customers ‘make savings in the moment’ with geo-location discount notifications

Customers ‘make savings in the moment’ with geo-location discount notifications

Thousands of Personal Group customers will now receive push notifications alerting them to local retail savings and discounts. Enabling over 800,000 users to make substantial savings in the moment. As one of the UK’s leading employee benefits and insurance companies, Personal Group is focussed on supporting low and middle income earners to help make their […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

BDO and WARC’s latest insights report puts year-on-year global martech growth at 22%

BDO and WARC’s latest insights report puts year-on-year global martech growth at 22%

The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their ‘Martech: 2020 and Beyond‘ report, published on October 14. For […]

Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods

Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods

A new report – Click and Regret – from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, £641m is the astonishing figure consumers are wasting online every year buying goods they don’t want and failing to return them. The survey of 2,000 UK adults conducted by […]

Social media drives interest in women’s sport as investment grows almost 100%

Social media drives interest in women’s sport as investment grows almost 100%

Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen. The survey of more than 300 senior sports industry executives found that this development is predominately being motivated by […]

Subscription Economy grows more that 350% in 7.5 years, according to Zuora

Subscription Economy grows more that 350% in 7.5 years, according to Zuora

Over the past seven and a half years, the Subscription Economy has continued to thrive, growing more than 350 percent, as consumers increasingly demand access to convenient, digital services over the ownership of physical products. The latest edition of the biannual Subscription Economy Index from Zuora – the leading cloud-based subscription management provider – has […]

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