UK viewability reaches over 70% for the first time, according to Integral Ad Science

UK viewability reaches over 70% for the first time, according to Integral Ad Science

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research. The latest Integral Ad Science Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across all digital environments and channels around the world. Viewability […]

Businesses are seeing growing advantages from implementing digital assistants

Businesses are seeing growing advantages from implementing digital assistants

The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have chat bots and assistants readily available to consumers. According to the report, 70 per cent of consumers said they will replace store visits to a brick-and-mortar […]

Closing the post-purchase communications gap drives 90% repurchase rates

Closing the post-purchase communications gap drives 90% repurchase rates

Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research by parcelLab.  Most online retailers leave post-purchase communication to their courier company. In fact, only 11 of Britain’s 100 largest online retailers contact their shoppers directly during […]

UK firms holding back on technological investments, according to new report by Fujitsu

UK firms holding back on technological investments, according to new report by Fujitsu

UK organisations are not innovating fast enough, and business leaders cite public nervousness as their main barrier to adopting emerging tech, according to new research. 58 percent of UK public and private sector leaders say that public nervousness around new technologies is holding them back, according to Fujitsu’s ‘Driving a Trusted Future in a Radically […]

Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out […]

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Despite strong results being realised by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mis-targeted location impressions. That’s the finding of an analysis conducted by Location Sciences, a global location intelligence company, of 500 million digital location targeted impressions delivered in the UK and […]

Travelers are starting to prefer chatbots over humans in the booking process, says Smooch report

Travelers are starting to prefer chatbots over humans in the booking process, says Smooch report

Smooch by Zendesk, an omnichannel conversation platform, has released State of Messaging: Travel, a report covering modern messaging technology and strategies used by travel brands to optimize customer service. The report takes consumers through all stages of booking travel with online messaging, including Pre-Stay, Pre-Flight, In-Stay and Post-Trip. “Travel is an industry that’s taking a leading […]

Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

Acoustic, the largest independent marketing cloud with a total focus on the marketer, released its 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data. The study reveals that consumer engagement with email campaigns is increasing as a result of shifting marketing strategies influenced by privacy regulations, among […]