Optimising ad journeys based on consumer sentiment could save millions, says new study

Optimising ad journeys based on consumer sentiment could save millions, says new study

According to a new study, obtaining and responding to consumer sentiment is crucial to optimising the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry’s only video ad journey platform, takes a deep […]

Mobile channels offer new growth opportunities in the online video ad space, says Frost & Sullivan

Mobile channels offer new growth opportunities in the online video ad space, says Frost & Sullivan

The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetisation technologies among both content owners and advertisers. The targetability, personalisation capabilities, and interactivity offered by online video advertising solutions are expected to drive the $30 billion market toward $120 billion by 2023. Frost & […]

Poor website UX is damaging a quarter of B2B commerce, according to PushON

Poor website UX is damaging a quarter of B2B commerce, according to PushON

Forget product availability or price point, it’s poor website usability that is losing valuable trade for eCommerce businesses.  According to new research by full-service e-commerce agency PushON, a quarter of business customers would shun a company that had poor website usability, choosing to shop elsewhere. Of the 500 UK business decision makers that were surveyed, 25% said a website’s […]

Mobile adspend is set to top TV across key markets in 2019, according to WARC

Mobile adspend is set to top TV across key markets in 2019, according to WARC

Data from WARC’s 12 key markets — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US — which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates […]

Smooch Launches 2nd Annual ‘State of Messaging’ 2019 Report on Conversational Business

Smooch Launches 2nd Annual ‘State of Messaging’ 2019 Report on Conversational Business

Leading omnichannel conversation platform Smooch announced the release of its second annual report on conversational business, State of Messaging 2019. For the report, Smooch spoke with over 30 distinguished experts at the forefront of the conversational revolution — from channel gatekeepers and software vendors, to industry analysts, brand stewards and startup innovators.  Companies involved include Google, […]

Chinese tourists use of mobile payments abroad overtakes cash, according to new study

Chinese tourists use of mobile payments abroad overtakes cash, according to new study

Chinese travellers use of mobile payments abroad has overtaken cash for the first time with 32% of transactions paid for digitally, according to new research. A joint report by Nielsen and Alipay, the Alibaba affiliated financial services company, found Chinese tourists were spending more money when travelling with more tourists using mobile payment while overseas. […]

Mobile is the US$120B future of tech business, according to App Annie’s research

Mobile is the US$120B future of tech business, according to App Annie’s research

With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there’s nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to […]

57% of UK consumers would stop watching Netflix if ads were introduced, say AudienceProject

57% of UK consumers would stop watching Netflix if ads were introduced, say AudienceProject

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]

New research by Acxiom finds automotive organisations are ‘customer data dazzled’

New research by Acxiom finds automotive organisations are ‘customer data dazzled’

Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]