AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer, the global leader in mobile attribution and marketing analytics, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 […]

Metrics on in-store performance need to catch up with reality of how people shop, says Conversity research

Metrics on in-store performance need to catch up with reality of how people shop, says Conversity research

2019 so far has seen the struggles of the UK high street continue, with little sign of the crisis abating any time soon. According to research by retail technology expert Conversity, part of addressing these difficulties lies in retailers getting better at how they measure the success of customer interactions across all channels and touch points, […]

UK mobile customers have paid networks nearly £1 billion due to mid-contract price hikes

UK mobile customers have paid networks nearly £1 billion due to mid-contract price hikes

Mobile networks that impose annual inflation-based mid-contract price hikes on their pay monthly customers are estimated to have cost UK customers almost £1billion since 2013, according to research from specialist mobile analysts Tarifica, commissioned by Tesco Mobile. Further price hikes are set to come into effect from the end of March, with EE, Three and O2 all […]

New Acxiom research reveals data is critical if retailers are to survive and thrive

New Acxiom research reveals data is critical if retailers are to survive and thrive

Faced with significant challenges in the UK retail sector, new research reveals that retailers are emphatic about the importance of data and customer insight when it comes to long-term success.  The new findings from marketing data and services expert Acxiom, revealed that nearly three quarters (74%) of retail decision makers believe their businesses couldn’t operate […]

Research shows consumers pay more attention to creatively consistent digital campaigns

Research shows consumers pay more attention to creatively consistent digital campaigns

A study from Inskin Media and Lumen Research has found that standard ad formats attract greater visual attention when they are creatively very similar to other digital formats within the campaign. The findings conclude that the traditional ‘matching luggage’ approach to creative execution is therefore key to maximising the impact of a brand’s ad spend. The research, […]

Consumers in APAC prefer to use smart assistants for entertainment, according to Digimind

Consumers in APAC prefer to use smart assistants for entertainment, according to Digimind

Smart assistants are being under-utilised by consumers in Asia Pacific as they prefer to use these devices for entertainment purposes as opposed to assisting with everyday tasks, according to a report. Consumers were excited about the conveniences and potential that the likes of Google Assistant and Amazon Alexa present, with these two devices making up 80% of […]

Instagram is now the top place to view influencer content

Instagram is now the top place to view influencer content

YouTube is no longer the number one location to view influencer content with the Google-owned platform being eclipsed by Instagram, according to a report from Rakuten Marketing and Viga. The research, which saw 1,000 UK consumers and 200 UK marketers surveyed as part of a global study, found that Instagram is used 65 per cent […]