Smart Homes ‘most discussed IoT tech among influencers’, according to GlobalData

Smart Homes ‘most discussed IoT tech among influencers’, according to GlobalData

‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company. GlobalData’s research reveals that the global IoT technology market is set to grow at a compound annual […]

Technology-related items are the most popular products for customers looking for Black Friday deals worldwide

Technology-related items are the most popular products for customers looking for Black Friday deals worldwide

Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research by Taboola. With Black Friday just a few short weeks away, deal-hunters everywhere are already considering ways to capitalise on the world’s number one shopping day. […]

Instagram has one of the highest levels of ad effectiveness, according to Kargo and Tobii Pro Insight

Instagram has one of the highest levels of ad effectiveness, according to Kargo and Tobii Pro Insight

Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which ones are being easily […]

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]

Daily use of voice assistants is on the up, according to new research by Code Computerlove and Mediacom North

Daily use of voice assistants is on the up, according to new research by Code Computerlove and Mediacom North

The daily use of voice assistants in the UK has risen significantly in the past 12 months according to new research. The survey of 1000 smart speaker owners in the UK was carried out by digital experience agency Code Computerlove and Mediacom North to benchmark changes in the use of voice assistants in the past 12 months. Seven out of […]

New report from Wunderman Thompson reveals that technology triumphs in the beauty industry

New report from Wunderman Thompson reveals that technology triumphs in the beauty industry

The future of beauty tech is upon us. A new report by Wunderman Thompson Intelligence, shows that the beauty industry is turning to science and technology to meet the consumer hunger for hyper-personalisation. The report, “Beauty Tech Futures”, found that new technologies help consumers stay in tune with their health. Over the last four years, the industry has seen a shift from a New Natural renaissance where synthetic […]

Customers ‘make savings in the moment’ with geo-location discount notifications

Customers ‘make savings in the moment’ with geo-location discount notifications

Thousands of Personal Group customers will now receive push notifications alerting them to local retail savings and discounts. Enabling over 800,000 users to make substantial savings in the moment. As one of the UK’s leading employee benefits and insurance companies, Personal Group is focussed on supporting low and middle income earners to help make their […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

BDO and WARC’s latest insights report puts year-on-year global martech growth at 22%

BDO and WARC’s latest insights report puts year-on-year global martech growth at 22%

The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their ‘Martech: 2020 and Beyond‘ report, published on October 14. For […]