Streamers representing top Brazilian gaming brands are joining WARRIOR, a huge Brazilian streamer program. WARRIOR will create a unique opportunity for brands that want to reach gamers effectively, while streamers will be able to monetise their content and grow. The project will be powered by Streamcoi, technology that helps manage and monetise streamers and is […]
Michelle Denman brings over 30 years of world-class employee success expertise to the partnership management technology leader as the company aims to further grow and establish its culture of excellence impact.com, the world’s leading partnership management platform, today announces the appointment of Michelle Denman as Chief People Officer (CPO). Denman brings more than three decades […]
Compete and earn game, Lost At Sea has partnered with creative technology studio, Appetite Creative to create, design and build a brand-new multi-player blockchain-based game. The bright, lively and intuitive user experience, where boats race in a variety of water-based courses, follows brave sailors who were once Lost At Sea and are now ready to […]
More and more organisations are failing to get the results that they expect from their investments in engagement technologies. For quite some time now, businesses have been under significant pressure to transform where and how they interact with consumers in order to remain competitive. As most of us comfortably adopted the ‘new norm’ of hybrid […]
Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new appointments as it continues its expansion Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high impact formats which cut through a fragmented media landscape, delivering […]
Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impression GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across […]
Kristen Friesen assumes new role in response to growing demand on both sides of the pond Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Kristen Friesen as VP Business Development in the US as growing numbers of clients opt to use its technology to measure […]
News follows a string of appointments as Adnami continues to scale up across Europe Ad tech company Adnami has appointed Sophie Spencer as UK Agency Sales Director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high impact display and video formats. Formerly Head of […]
Lumen Research, the global attention technology company, is ramping up US operations to meet increased demand for attention measurement and optimization solutions. In Los Angeles, Bill Forelli joins Lumen as VP of Sales, North America, bringing extensive experience in ad-tech measurement and brand sales through executive positions at Frameplay, Newegg, and others. Heading up US […]
King, an interactive entertainment company for the mobile world, has appointed BBH to the creative account for Candy Crush Saga, the legendary match-three puzzle game with over five trillion levels played. King’s brief will see BBH create a new brand platform for Candy Crush Saga and will unveil its new positioning in both the US […]