Tappx launches App-ads-txt.com to drive adoption for app-ads.txt

Tappx launches App-ads-txt.com to drive adoption for app-ads.txt

Tappx, a leading AdTech company specialising in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorised digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service App-ads-txt.com to […]

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]

Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

To celebrate the 45th Anniversary of Singapore Cable Car – the most breathtaking way to get into and around Sentosa – One Faber Group has partnered Carbon Interactive and creative technology company AliveNow to create a fun and interactive Facebook AR Camera Filter that takes a user down memory lane. On a visit to Singapore, […]

Tech partnership set to bring greater transparency to UK eCommerce

Tech partnership set to bring greater transparency to UK eCommerce

A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience. The initiative will establish digital and technical foundations for businesses to drive ethical customer experiences in their […]

TikTok joins Internet Matters as part of its commitment to online safety

TikTok joins Internet Matters as part of its commitment to online safety

TikTok, the world’s leading short-form video platform, is joining Internet Matters, a not-for-profit organisation whose purpose is to empower parents and carers to keep young people safe in the digital world. As part of the collaboration, Internet Matters and TikTok will work together to educate families about the importance of digital wellbeing and addressing common […]

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. […]

ResearchBods, Bonamy Finch and LiFE team to create new data driven strategy group STRAT7

ResearchBods, Bonamy Finch and LiFE team to create new data driven strategy group STRAT7

Specialist data and analytics agencies ResearchBods, Bonamy Finch and LiFE have partnered to create STRAT7 – a new group that will help businesses and brands extract compelling new customer insights and interpret them to create powerful ‘data driven’ strategies. The new group answers a growing need among businesses: how to make smarter, better-informed strategic decisions […]