Global Savings Group enters exclusive negotiations over acquisition of iGraal

Global Savings Group enters exclusive negotiations over acquisition of iGraal

The Global Savings Group (GSG) and M6 Group have entered into exclusive negotiations concerning the acquisition of the leading French cashback player iGraal. The Munich-based Commerce Content company has submitted a binding offer. With iGraal valued at 123.5 million euros (subject to adjustment), the transaction would be accomplished through a partial acquisition in cash for an amount of 35 million […]

Smart Devices Try To Avoid A Festive Failure

56% planning to purchase a device over the Christmas Period, despite 69% confirming their device doesn’t always understand them

Smart Devices Try To Avoid A Festive Failure

There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to the latest research on the hottest Christmas gifts. Despite 56% of the population already owning a smart device and 56% planning on purchasing a smart device for either themselves or a loved one, many are only using limited […]

Tis The Season To be Active: Nike Empowers Everyone To Banish Excuses And Bring On Winter Sport

As the colder weather sets in, exercise levels drop, only recovering for New Year's resolutions • Shopping takes over but we need to keep moving. To ensure no-one misses out for themselves or their loved ones this year, Nike is dropping its seasonal activation, GIVE SPORT with unique offers and rewards for the whole holiday period • Nike continues to transform the retail experience, so you can shop seamlessly with the introduction of Nike Fit and Nike App at Retail in selected Nike stores • New shopping capabilities launch in the Nike Training Club and Nike Run Club apps, so shopping doesn't take time away from sport

Tis The Season To be Active: Nike Empowers Everyone To Banish Excuses And Bring On Winter Sport

Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if […]

Signals Analytics Joins Nielsen Connect Partner Network

Collaboration Brings Connected Market Insights to Category Leaders Across the Fast-Moving Consumer Goods Sector

Signals Analytics Joins Nielsen Connect Partner Network

Signals Analytics, the next generation advanced analytics platform that leverages external data to uncover trends and predictive insights, today announced that it has joined the Nielsen Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. Available through Nielsen’s Global Connect Business, this relationship expands the reach […]

It’s National App Day (and time to rethink app advertising)

By Alex Springer, Director, Sales and Solutions Architects, Impact EMEA

It’s National App Day (and time to rethink app advertising)

Happy National App Day—that traditional time of year when we pause (briefly, between swipes) to reflect on just how much the world and its purchases have gone mobile. For everything from entertainment to fitness to fertility, we now look to apps to meet our most basic needs.  We spend 87% of our mobile time in-app, and when we […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

Gismart invests $500,000 in music-making company Jambl

Gismart invests $500,000 in music-making company Jambl

Gismart, a leading developer and publisher of entertainment-focused apps and games, today announced a $500,000 investment into Jambl, a Berlin-based music startup aspiring to become the largest social media platform for beat making music creators. The investment has been made within the framework of Gismart’s recently announced investment programme for talented teams with promising mobile […]

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience.  Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]

Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts

Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts

People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]