PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network […]
Carjackings, break-ins and property damage by the minute: no city harbors as many dangers as Los Santos, the fictional setting of the Grand Theft Auto video game series. But now, this locus of lawlessness is being made safer. Baloise is expanding into the virtual world. As of February 7th, gamers can take out insurance and […]
PubMatic (NASDAQ: PUBM) has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behavior in favor of more sustainable media, without compromising on advertising performance. SeenThis’ proprietary video […]
Lumen becomes the first attention technology company to be assessed by the global consulting firm Lumen Research, the leading technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC […]
Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new appointments as it continues its expansion Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high impact formats which cut through a fragmented media landscape, delivering […]
Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impression GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across […]
King, an interactive entertainment company for the mobile world, has appointed BBH to the creative account for Candy Crush Saga, the legendary match-three puzzle game with over five trillion levels played. King’s brief will see BBH create a new brand platform for Candy Crush Saga and will unveil its new positioning in both the US […]
Virtual try-on startup Vyking.io today unveils its new in-store augmented reality (AR) solution, ‘Magic Mirror’, that will enable consumers to easily visualise footwear through an in-store smart mirror. Activated by walking up to a full-length digitally connected mirror, customers can ‘try virtually before they buy’ dozens of pairs of trainers and other footwear quickly and […]
New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice™ has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally. Joining The Digital Voice™ is marketing technology platform Automated Creative, […]
Digital product agency Mondo Robot—a proud co-conspirator within the Conspiracy Theory network—has launched the official website for the 2023 Coachella music festival with headliners Bad Bunny, BLACKPINK, and Frank Ocean. This is the third year the agency has worked with promoter Goldenvoice. This year’s Coachella will run two consecutive weekends, April 14-16 and April 21-23. Tickets for Weekend 1 are no longer available. […]