Billboard listening to cold symptoms – Reminds Swedes of KLM’s full refund offering
AI, KLM, M&C Saatchi Stockholm, Maria Hagelberg, OOH, Technology, The Refund Billboard
Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts
People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]
2020 to be the year programmatic digital OOH goes mainstream, VIOOH research reveals
VIOOH, the global marketplace for out of home (OOH) trading, releases their exclusive predictions looking into the future of digital OOH, in their State of the Nation, 6-month update. In early 2019, VIOOH conducted a major piece of research looking at how technology and data were transforming digital OOH and how the market was adapting […]
BT teaches children to code in Piccadilly Circus takeover
BT is taking over the world-famous Piccadilly Circus in a one day activation that shows children how to code by creating their own avatars. These avatars will be displayed on the iconic screens at the London landmark. The activation is part of “Beyond Limits,” BT’s biggest brand campaign in 20 years and is led by Saatchi […]
Firefly team with AccuWeather to deliver most dynamic campaigns ever available in OOH
Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, announced the launch of a first-of-its-kind integration with global weather forecasting leader AccuWeather, bringing weather-based dynamic content triggers to Firefly’s smart media platform. Alongside the new partnership, the company is also expanding operations to the streets of Chicago, Illinois and […]
Talon Boosts US Out of Home Data Intelligence with SafeGraph Partnership
Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of U.S. Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ complementing its existing and expanding suite of audience insights and campaign planning tools. The partnership […]
Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign
Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]
Google Launches Data-Driven DOOH Campaign “Make the Most of Summer”
On July 29, Google extends its “Make the Most of Summer” campaign with a responsive, data driven, UK-wide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer. The campaign showcases Google’s Search functionality with popular city-wide summer search terms, such as ‘Best ice cream in […]
Talon Launches AdTech Platforms for OOH
Talon has developed proprietary technology platforms that allow internal users and external customers to engage seamlessly with Out-of-Home (OOH) to deliver meaningful outcomes. The two platforms simplify a fragmented and complex medium by bridging the gap between advertisers’ demands and existing capability in the OOH market place. They will be instrumental to delivering more advanced capabilities […]
TabMo’s DSP gets connected TV, DOOH, and audio
Mobile ad tech firm TabMo now gives advertisers the ability to run campaigns that display complementary messages to audiences across advertising channels. Through the company’s Hawk DSP, advertisers are able to amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening […]