BT teaches children to code in Piccadilly Circus takeover

BT teaches children to code in Piccadilly Circus takeover

BT is taking over the world-famous Piccadilly Circus in a one day activation that shows children how to code by creating their own avatars. These avatars will be displayed on the iconic screens at the London landmark. The activation is part of “Beyond Limits,” BT’s biggest brand campaign in 20 years and is led by Saatchi […]

Firefly team with AccuWeather to deliver most dynamic campaigns ever available in OOH

Firefly team with AccuWeather to deliver most dynamic campaigns ever available in OOH

Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, announced the launch of a first-of-its-kind integration with global weather forecasting leader AccuWeather, bringing weather-based dynamic content triggers to Firefly’s smart media platform. Alongside the new partnership, the company is also expanding operations to the streets of Chicago, Illinois and […]

Talon Boosts US Out of Home Data Intelligence with SafeGraph Partnership

Talon Boosts US Out of Home Data Intelligence with SafeGraph Partnership

Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of U.S. Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ complementing its existing and expanding suite of audience insights and campaign planning tools. The partnership […]

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

Talon Launches AdTech Platforms for OOH

Talon Launches AdTech Platforms for OOH

Talon has developed proprietary technology platforms that allow internal users and external customers to engage seamlessly with Out-of-Home (OOH) to deliver meaningful outcomes.   The two platforms simplify a fragmented and complex medium by bridging the gap between advertisers’ demands and existing capability in the OOH market place. They will be instrumental to delivering more advanced capabilities […]

TabMo’s DSP gets connected TV, DOOH, and audio

TabMo’s DSP gets connected TV, DOOH, and audio

Mobile ad tech firm TabMo now gives advertisers the ability to run campaigns that display complementary messages to audiences across advertising channels. Through the company’s Hawk DSP, advertisers are able to amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening […]

Immotion releases World first “Swimming with Humpback Whales” VR experience

Immotion releases World first “Swimming with Humpback Whales” VR experience

Immotion Group, the UK-based immersive virtual reality (VR) ‘Out of Home’ entertainment business, is pleased to announce the release of its new live-action VR experience, Swimming with Humpbacks.   This world-first experience provides a rare glimpse and insight into one of the most mysterious creatures on the planet, the giant Humpback whale.  The breath-taking short […]

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney is working with Accenture Interactive to evolve the engagement between cinema goers and movie posters, unveiling a facial recognition photo booth to promote the studio’s live-action remake of Dumbo at SXSW in Austin. Through Studio Lab – a co-venture between the two companies designed to develop the production, distribution and marketing of the entertainment […]

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