Pond’s launches AI tool to match people to skincare products

Pond’s launches AI tool to match people to skincare products

Pond’s has launched an artificial intelligence (AI) chat tool that can match skincare products to customers at a higher consistency match rate compared to dermatologists, it claims. The Skin Advisor Live bot, or ‘SAL’ for short, uses neuro-linguistic technology from Google and BrighTex BioPhotonics’s (BTBP) DeepTag skin diagnosis technology to tell people what the best products are […]

Precise TV launches HIPAA compliant healthcare advertising solution for YouTube

Precise TV launches HIPAA compliant healthcare advertising solution for YouTube

Precise TV, the leading social video advertising platform for hyper-granular contextual targeting and brand safety, launched its healthcare marketing solution, Precise+Health, and announced certification to become fully HIPAA compliant. Healthcare marketers are increasingly discovering the challenges in safely and compliantly targeting relevant audiences across video platforms. Keyword and affinity targeting often is falling short and […]

Amazon pushes further into healthcare with NHS Alexa deal

Amazon pushes further into healthcare with NHS Alexa deal

Amazon has inked a deal with the NHS that will see it’s AI-powered voice assistant Alexa be used to offer health advice for patients who can’t easily access information online. The move, which follows on from a push into the healthcare space in the US from the business, has sparked concern among privacy campaigners. Starting in July, devices […]

Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers

Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers

Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences. With deep content insights, marketers can now leverage the right […]

Contentsquare buys Clicktale to boost digital experience analytics for clients

Contentsquare buys Clicktale to boost digital experience analytics for clients

Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise […]

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]

Kantar rolls out four AI-powered advertising insight solutions

Kantar rolls out four AI-powered advertising insight solutions

Data, insights and consulting company Kantar has unveiled four big data- and AI-based solutions. The company said the new offerings will help brands, advertising agencies and media companies more efficiently and accurately build and measure campaigns that have global impact. The first is Context Lab. This is a platform designed to create synergy between creative and media […]

Elmwood helps bring to life ground-breaking app which seeks to make pet care more accessible and affordable

Elmwood helps bring to life ground-breaking app which seeks to make pet care more accessible and affordable

One of the world’s most effective brand design consultancy Elmwood, has helped to create Joii, a ground-breaking mobile app which leverages AI and is designed to make looking after a pet more accessible, more affordable and more convenient. The objective was to improve pet care outcomes by meeting the wants and needs of pets, pet owners and […]

Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour

Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour

The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]

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