New YouAppi report says data is king and it’s delivering big wins for mobile marketers

New YouAppi report says data is king and it’s delivering big wins for mobile marketers

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical […]

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik, the Paris-based platform that simplifies monetisation for publishers launched its UK operations and office in 2018 Q4, and recruited Ollie Chadwick as UK Country Manager. The company also announces the release of exclusive European and UK specific programmatic data for 2018. Adomik’s platform is built with and for publishers to address their main monetisation […]

TSG uses Cyance Nexus platform to enhance its marketing capabilities

TSG uses Cyance Nexus platform to enhance its marketing capabilities

Cyance, a multi-award winning B2B customer behaviour technology company, has been appointed by Technology Services Group (TSG) as a key supplier. TSG, one of the UK’s leading IT services and solutions providers, is deploying the Cyance Nexus Behaviour Based Marketing Platform to enhance its account-based marketing capabilities and generate improved customer interactions.   The Nexus […]

Limitless joins forces with NewDay to deliver pioneering Voice of Customer programme

Limitless joins forces with NewDay to deliver pioneering Voice of Customer programme

Limitless, the UK-based inventor and provider of a SaaS platform offering AI and crowd sourced customer service solutions, announced that it has successfully concluded the first phase of a Voice of Customer (VoC) programme with leading credit card provider, NewDay. The advanced VoC programme uses Limitless’ soon to be launched Crowd Feedback solution to easily capture valuable […]

AnyClip launches free video player with optional AI capabilities

AnyClip launches free video player with optional AI capabilities

AnyClip, an AI-powered video content platform, has announced the launch of its brand-new video player for publishers in the digital media community. Their video player aims to minimise the cost and complications that publishers may face when creating and distributing video content on various platforms, such as unexpected fees. AnyClip’s new video player delivers free […]

Yuanben blockchain and Hakuhodo team to help consumers fall in love with advertising

Yuanben blockchain and Hakuhodo team to help consumers fall in love with advertising

Emerging technologies such as blockchain, AI, and big data are driving development and innovation in the advertising industry. Japanese advertising giant Hakuhodo released a message on their official website on January 31, indicating the company would now be working with a Chinese blockchain technology service provider, Yuanben, and a famous Japanese company United, to develop a […]

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH […]

State of California tackles drought with IoT and Blockchain

State of California tackles drought with IoT and Blockchain

The Freshwater Trust (TFT), a 501(c)(3) nonprofit working to protect and restore freshwater ecosystems, is partnering with IBM Research and SweetSense Inc., a provider of low-cost satellite connected sensors, to pilot technologies which can accurately monitor and track groundwater use in one of the largest and most at risk aquifers in North America. Additional research […]

Fintech startup Yoyo is launching a new omnichannel solution

Fintech startup Yoyo is launching a new omnichannel solution

European fintech startup, Yoyo, has announced a new eCommerce solution for its already existing shopping platform, which is geared towards tracking retail transactions and loyalty programs. Currently, Yoyo Wallet gives consumers the ability to organise mobile and in-store payment options, rewards, offers, and itemised receipts all in one place. Yoyo’s new omnichannel features include multichannel one-click […]

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