Mid and West Wales Fire and Rescue Service appoints Brandwidth to create AR-based solution

- Appointment follows a five-way competitive pitch - AR visualiser will give fire commanders ability to ‘see through walls’ in order to protect firefighters in high-risk scenarios

Mid and West Wales Fire and Rescue Service appoints Brandwidth to create AR-based solution

Mid and West Wales Fire and Rescue Service has announced the appointment of Brandwidth, the digital innovation agency which specialises in solving complex technical challenges, to a major new innovation brief. The £500k project is funded by Innovate UK and SRBI, in conjunction with GovTech Catalyst and the Government Digital Service.  The appointment follows an RFI process […]

BigChange Mobile Technology Helps Vianet Keep the Beer Flowing

BigChange Mobile Technology Helps Vianet Keep the Beer Flowing

Vianet, whose intelligent flow meters connect to the internet to provide real-time data on the dispensing of beer, has rolled out a 5-in-1 Mobile Workforce Management Platform from BigChange.  The cloud-based system provides intelligent job scheduling, real time-vehicle tracking and a mobile app for engineers – giving Vianet a paperless end-to-end solution for the business.   Through […]

Startup India Partners With Brandie, To Support Nation’s Entrepreneurs

~Ten businesses from Startup India initiative pave the way for crowd-marketing amongst India’s entrepreneurs~ ~Provides opportunity to experience the benefits of crowd marketing and build brand awareness~ World's First Social media Loyalty Platform

Startup India Partners With Brandie, To Support Nation’s Entrepreneurs

Startup India, Government of India’s flagship innovation programme today announced its association with Brandie, the world’s first crowd marketing tech platform based out of Sweden. This partnership will grant ten of Startup India’s most promising businesses a free trial period on Brandie’s exclusive platform, allowing them to be the first startups in India to build social […]

Pixel Artworks Illuminates McArthurGlen Designer Outlet Ashford with The Garden of Light

Pixel Artworks Illuminates McArthurGlen Designer Outlet Ashford with The Garden of Light

Pixel Artworks, the award-winning specialists in light and pixel technology, have designed and delivered The Garden of Light, a unique multi-sensory installation for McArthurGlen Designer Outlet Ashford. The Garden of Light uses the latest LED pixel lighting and immersive audio technology to create a stunning 360 degree virtual garden environment and is part of the expansion of McArthurGlen Designer Outlet, […]

Digital Innovation Improves NHS Foundation Trust’s Patient Cancer Care

Digital Innovation Improves NHS Foundation Trust’s Patient Cancer Care

A service design approach has offered Europe’s largest cancer centre an innovative solution to improve the efficiency of the hundreds of cancer trials it carries out each year. The North West based NHS Foundation Trust approached Manchester digital experience agency Code Computerlove, part of the MediaCom North Group, to explore how digital technology can be applied […]

Samsung and IBM team up on 5G and AI-powered safety platform

Samsung and IBM team up on 5G and AI-powered safety platform

Samsung Electronics and IBM announced at the Samsung Developer Conference, a new joint platform leveraging IBM Cloud and AI capabilities, and Samsung’s mobile offerings. The collaboration between the two companies brings together IBM’s capabilities with the Samsung Galaxy ecosystem for today’s enterprise customers. “The mobile industry is undergoing a dramatic transformation and opening up new […]

Successful brands spend 82% of their budgets on TV and digital channels combined, says WARC

Successful brands spend 82% of their budgets on TV and digital channels combined, says WARC

WARC, the international marketing intelligence service, has released the latest Media Allocation Benchmark report, identifying where successful advertisers invest their budget. Using its database of effective advertising campaigns, WARC has analysed over 1,100 case studies between 2009 and 2018 that contain budget and media allocation information for TV, digital (including online and mobile), OOH/experiential, print, […]

Yext launches AI-Search product for brand websites

Yext launches AI-Search product for brand websites

Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers. It enables brands to deliver a contextual search experience on their own website that rivals the experiences of the most sophisticated search engines. Powering Answers is the Yext Knowledge Graph, which harnesses […]

Just one in four digital campaigns measured for brand impact, according to On Device Research

Just one in four digital campaigns measured for brand impact, according to On Device Research

Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research. On Device Research, the marketing effectiveness research company, has announced the results of its first ‘State of Digital Brand Measurement’ research report, conducted […]

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