Teads unveils Teads for Publishers helping publisher sales teams to scale video & display inventory

Teads unveils Teads for Publishers helping publisher sales teams to scale video & display inventory

Teads, The Global Media Platform, announced the availability of Teads for Publishers (TFP) empowering publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad inventory and generate incremental revenue while also allowing them to deliver premium, brand safe user experiences. […]

British Museum and Samsung offer 35,000 school pupils the chance to virtually visit the Museum

British Museum and Samsung offer 35,000 school pupils the chance to virtually visit the Museum

The British Museum and Samsung reopen the award-winning Samsung Digital Discovery Centre (SDDC) after a significant upgrade, and announce an ambitious new digital learning programme that brings together the world of museums with the world of technology. The new SDDC sees a major expansion of the Virtual Visits programme, where schools that are unable to […]

Brandwatch Disrupts Market Research Industry with New Flagship Product

Brandwatch Disrupts Market Research Industry with New Flagship Product

Digital consumer intelligence company Brandwatch has brought its new flagship product Consumer Research to market. The unified platform follows the merger between industry-leaders Brandwatch and Crimson Hexagon, and marries the best of both technologies.  The merger in October 2018 created a $100m SaaS company, with 2,200 customers including 39 of the Fortune 100. The new […]

Location Sciences announces always-on contract with Vicinity Media to deliver data verification

Location Sciences announces always-on contract with Vicinity Media to deliver data verification

Location Sciences, the leading mobile location data and intelligence expert, has announced a contract with Vicinity Media, Africa’s first premium location-based ad network. The partnership will see Vicinity run verification on all its location impressions.  Vicinity Media initially implemented Verify, Location Sciences’ proprietary location verification platform, to carry out an independent audit of its location […]

GameAnalytics report sheds light on gaming apps’ revenue and retention performance

GameAnalytics report sheds light on gaming apps’ revenue and retention performance

Game analytics platform GameAnalytics has released its Mobile Games Benchmark report, which analyses how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU (Average Revenue Per Paying User) and ARPDAU (Average Revenue Per Daily Active User). GameAnalytics also […]

Isobar launches ‘XR Playbook’ to guide the future of experience

Isobar launches ‘XR Playbook’ to guide the future of experience

Global Digital Agency Isobar has published a ‘XR playbook’, a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar’s view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight […]

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