TESCO MOBILE Helps Customers Beat Mobile Price Hikes, Establishing Itself As The Super Helpful Network

Tesco Mobile has launched a nationwide integrated campaign across TV, radio, print, OOH, social and digital video, as the network continues to bring the best of Tesco to mobile.  

The campaign is the latest in Tesco Mobile’s creative platform Supermarket Mobile, continuing its commitment to helping customers in a category that doesn’t.  

Leaning in to the helpfulness of Tesco, Tesco Mobile’s latest campaign shows the different ways the network is on the customer’s side with three OOH food-inspired creatives. With prices that stay fixed for the duration of a contract, 99% UK 4G coverage and the ability to earn Clubcard points on every bill – Tesco Mobile is the super helpful network.  

Rachel Swift, Tesco Mobile CMO, said: 

“We know how hard it is this year with the rising cost of living, so it’s important now more than ever, to provide Tesco shoppers with an unrivalled mobile experience that they can’t get from other networks – like being truly helpful and offering exclusive rewards.”  

The TV ad sees the first outing of the helpful Tesco Mobile trolley on an epic mission to save a customer from an imminent price hike. The trolley can’t help but assist people along the way – from scaring away a fox rifling in a bin, to helping a boy who’s struggling to get up a hill on his bike – before finally reaching a distressed customer, to save them from their mid-contract price increase. 

The film was directed by 32 through production company Pulse Films. BBH also collaborated with Electric Theatre Collective on post-production and with CGI creators Illusion to develop the print creative.  

Uche Ezugwu, BBH Creative Director, said: 

“Tesco Mobile is a challenger brand in the noisy world of telecoms. We created an idea that would right the wrongs of the industry, showing how Tesco Mobile is the customer champion. Work that would “hero” their underdog spirit, helping customers in a way that only Tesco Mobile can.” 

CMO: Rachel Swift 

Head of Brand & Comms: Emma Herridge 

Comms Planning & Campaigns Lead: Lawrence Hamilton 

Campaign Manager: Shadyn Nikzad 

Creative Credits: 

Client name and title: Tesco Mobile 

BBH Creative Team: Tom Chancellor, Gavin Torrance  

BBH Creative Director: Uche Ezugwu 

BBH Executive Creative Director: Helen Rhodes 

BBH Strategist: Harry Guild   

BBH Strategy Director: Ed Kurdland 

BBH Business Lead: Holly Ripper 

BBH Account Executive: Alexandra Keenan 

BBH Account Manager:  Ella McNicholas, Keren Jones 

BBH Senior Account Director: Tessa Cranfield, Bella Bertolotti 

Film Credits  

BBH Producer: Tracy Macassey 

BBH Assistant Producer: Tina Mwazange 

Production Company: Pulse Films 

Directors: 32 

Executive Producer: Lucy Kelly  

Producer: George Saunders 

DoP:  Ray Coates 

Post Production: Electric Theatre Collective  

Editor/Editing House: The Assembly Rooms Eve Ashwell 

Sound: Factory  

Lead Music Supervisor: Hywel Evans 

Print Credits 

BBH Art Producer: Ruth Armitt 

CGI production: Illusion 

CGI Animation: Illusion 

Design: BBH 

Retouching: Wellcom 

Artwork: Wellcom 

Media agency 

Mediacom Partner: James Parnum  

Mediacom Business Director: Jessica Mitchwell 

Mediacom Senior Associate Director: Nicola Evans 

Mediacom Account Manager: Libby Watling   

Mediacom Strategy Director: Greg Newman  

Mediacom Senior Associate Director AV: Nick Docker 

Mediacom Digital Account Director: Frankie Cook  

Mediacom Digital Account Planner: Ashley Best 

Mediacom Audio Account Director: Estelle Miguet & Luke Turner 

Kinetic OOH Account Manager: Alice Tullet 

Source: BBH & MarComm News

  BBH, Rachel Swift, Supermarket Mobile, Tesco Mobile, Uche Ezugwu