Elmwood helps bring to life ground-breaking app which seeks to make pet care more accessible and affordable

Elmwood helps bring to life ground-breaking app which seeks to make pet care more accessible and affordable

One of the world’s most effective brand design consultancy Elmwood, has helped to create Joii, a ground-breaking mobile app which leverages AI and is designed to make looking after a pet more accessible, more affordable and more convenient. The objective was to improve pet care outcomes by meeting the wants and needs of pets, pet owners and […]

Facebook suspends app pre-installs on Huawei phones

Facebook suspends app pre-installs on Huawei phones

Facebook is no longer allowing pre-installation of its apps on Huawei phones, the latest blow for the Chinese tech giant as it struggles to keep its business afloat in the face of a U.S. ban on its purchase of American parts and software. Customers who already have Huawei phones will still be able to use […]

20th Century Fox and ODEON summon X-Men’s Dark Phoenix with innovative Snapchat AR campaign

20th Century Fox and ODEON summon X-Men’s Dark Phoenix with innovative Snapchat AR campaign

20th Century Fox, in partnership with ODEON Cinemas Group has worked with Snapchat to reach cinema-goers like never before for the release of their new blockbuster, X-Men: Dark Phoenix. This innovative campaign featuring Snapchat’s Marker Tracking Lens will mean that cinema-goers across Europe will be able to see static X-Men: Dark Phoenix posters and large format standees […]

Swrve and KeyPoint partnership yields 248 per cent growth in monthly app usage

Swrve and KeyPoint partnership yields 248 per cent growth in monthly app usage

Swrve, a real-time customer engagement platform, has helped KeyPoint, a Silicon Valley-based full-service, not-for-profit credit union, achieve 248 per cent growth in monthly app usage, prompting both companies to further expand their partnership. Swrve helped KeyPoint achieved such growth by sending hyper-relevant push notifications, launching geo-triggered campaigns, and sending detailed in-app messages. With the help of Swrve, KeyPoint […]

Instagram lets brands turn influencer posts into ads

Instagram lets brands turn influencer posts into ads

Instagram has launched a tool that will let advertisers pay to make influencer posts appear as ads so that they reach a bigger audience. Until recently, brands who paid influencers to post sponsored videos or images on their Instagram profiles have had their reach limited to that particular influencer’s following on the platform. Now, posts uploaded […]

SoundCloud debuts ads in five more European markets

SoundCloud debuts ads in five more European markets

Open audio platform SoundCloud has launched advertising in Belgium, Italy, Portugal, Spain, and Switzerland, thanks to an extension of its partnership with digital audio advertising firm Targetspot. The introduction of advertising in these markets coincides with the launch of SoundCloud Go+ – the platform’s premium subscription plan – in the nations. SoundCloud’s free offering will now […]

Most Brits won’t make a purchase via social media over ‘fake’ fears, says OnBuy.com survey

Most Brits won’t make a purchase via social media over ‘fake’ fears, says OnBuy.com survey

Fewer than one in six UK consumers have made a purchase using a buy button on social media with more than a third entirely opposed to the idea of buying items via social platforms. According to an OnBuy.com survey of 1,424 consumers, Brits are most open to purchasing products through Instagram (59 per cent), followed by Facebook […]

Never Lose Your Friends at a Music Festival Again with This New App by SEAT, Google and Wildbytes

Never Lose Your Friends at a Music Festival Again with This New App by SEAT, Google and Wildbytes

In a crowded music festival setting, losing sight of friends is a common problem – but now there’s a solution. Spanish car manufacturer SEAT and experiential innovation agency Wildbytes, in collaboration with Google, have created an essential app for festival-goers. ‘SEAT Lost&Sound’ enables people to locate their friends using augmented reality. The app was unveiled […]

Cristal, the First Beer for Your Stories

Cristal, the First Beer for Your Stories

Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]