When is the right time to launch an app for your business?

Rob Sandbach, Managing Director of Indiespring, explains the essentials you need to consider when it comes to getting your app ready for launch

When is the right time to launch an app for your business?

The most successful apps that you will have heard of will have identify a public need: WhatsApp for messaging; Google Maps for navigation; Uber for on-demand mobility. These apps were built to resolve specific issues and that will have taken a lot of investment – often millions – with plenty of additional budget for a […]

Prostate Cancer UK Sees Spike In Online Giving After Transforming Digital Donation Journey

Prostate Cancer UK Sees Spike In Online Giving After Transforming Digital Donation Journey

Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options. The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC. Honed following years of user testing and excellent campaign results – with learnings fed back into the platform’s […]

Mid and West Wales Fire and Rescue Service appoints Brandwidth to create AR-based solution

- Appointment follows a five-way competitive pitch - AR visualiser will give fire commanders ability to ‘see through walls’ in order to protect firefighters in high-risk scenarios

Mid and West Wales Fire and Rescue Service appoints Brandwidth to create AR-based solution

Mid and West Wales Fire and Rescue Service has announced the appointment of Brandwidth, the digital innovation agency which specialises in solving complex technical challenges, to a major new innovation brief. The £500k project is funded by Innovate UK and SRBI, in conjunction with GovTech Catalyst and the Government Digital Service.  The appointment follows an RFI process […]

TripAdvisor Launches its First Self-Service Advertising Platform

New TripAdvisor Media Manager helps small and medium businesses reach a global audience

TripAdvisor Launches its First Self-Service Advertising Platform

TripAdvisor, the world’s largest travel platform, today launched TripAdvisor Media Manager – a self-service platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach […]

Will App-ads.txt Foil Fraud? Not If Apps Don’t Play Along

By Florian Gramshammer, MD EMEA at Impact

Will App-ads.txt Foil Fraud? Not If Apps Don’t Play Along

With consumer demand for apps rising every year, it’s no surprise that in-app advertising is a lucrative business.  eMarketer reported that app installs grew 11.6% YOY in Q1 2019, and in 2018 the average American spent more than three hours (3:35 hours!) engaged with apps per day. Unfortunately, anywhere there’s money to be made from advertising, there’s money to be stolen via […]

Illustrator creates Joe Whale-inspired doodling app for children

“Dwoodle” aims to break the record for the largest artwork in the world

Illustrator creates Joe Whale-inspired doodling app for children

Illustrator, author and design agency owner, Simon Harmer, has created an illustration app for children, inspired by Joe Whale, the nine-year-old who landed a job decorating a restaurant’s walls after he was told off for doodling in class. Dwoodle has been created in a bid to break the world record for the world’s largest piece of […]

Adam Williams, CEO of Takumi comments on Instagram hiding likes from users

Adam Williams, CEO of Takumi comments on Instagram hiding likes from users

Following the recent news that Instagram has continued its trial of hiding likes from users, A comment from Adam Williams, CEO of Takumi, the leading Instagram influencer marketing service. “We wholeheartedly support platforms investigating ways to promote better mental health. We think it’s crucial that Instagram is taking this issue seriously and hiding likes on posts could go […]

Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

Impact’s Partnership Cloud can validate high-value app installs, reduce fraudulent activity and identify new partnership opportunities for mobile marketers

Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

 Impact, the global leader in Partnership Automation, today announced an expansion of Impact’s Partnership Cloud™, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile marketers better access to the emerging partnership economy, helping them not only identify new growth opportunities beyond search […]

How to have the most successful app store listing

How to have the most successful app store listing

Relying on reviews and going by the photo are often two fall backs to making a decision. Global App Testing have uncovered what it takes to have the most successful app in the app store with speed, visuals and reviews playing a part. There’s an app for that! Apps are at the forefront of our […]

Boris Johnson Becomes Latest Subject Of ‘Scars Of Democracy’ AR APP.

Boris Johnson Becomes Latest Subject Of ‘Scars Of Democracy’ AR APP.

British Prime Minister Boris Johnson has been included as the latest political figure in the ‘Scars of Democracy’ street art gallery created by artist Capo’s Finest. The timing couldn’t be more apt, as Brexit turmoil persists and MPs gear up for Britain’s first pre-Christmas general election in almost a century. The addition of Boris Johnson […]