Talon Launches AdTech Platforms for OOH

Talon Launches AdTech Platforms for OOH

Talon has developed proprietary technology platforms that allow internal users and external customers to engage seamlessly with Out-of-Home (OOH) to deliver meaningful outcomes.   The two platforms simplify a fragmented and complex medium by bridging the gap between advertisers’ demands and existing capability in the OOH market place. They will be instrumental to delivering more advanced capabilities […]

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne, a Taptica, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. The report provides full-year […]

Cheetah Mobile previews international edition of top-selling CM Translator at Microsoft Build 2019

Cheetah Mobile previews international edition of top-selling CM Translator at Microsoft Build 2019

Cheetah Mobile, a leading mobile internet company with global market coverage, announced the upcoming release of the international version of CM Translator, a top-selling handheld AI translation device in China. Set to release later in May, CM Translator features an easy-to-use “One Click · One World” one-button design, ultra-long battery life with 180 days of […]

Pocketmath Serves 80 Billion Ad Impressions

Pocketmath Serves 80 Billion Ad Impressions

Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced that it has reached and surpassed 80-billion impressions served since January 2015. This milestone represents an industry shift in favour of mobile devices, as the mobile-focused ad company continues to gain momentum in the marketplace. Focusing exclusively on […]

AdColony launches $5 million advanced monetisation program for publishers

AdColony launches $5 million advanced monetisation program for publishers

AdColony, the mobile performance marketplace, announced the launch of a $5 million Advanced Monetisation Program (AMP) — a tailored set of incentives designed to encourage publishers to adopt the latest in-app monetisation technologies through the advanced technology of AdColony’s SDK. AdColony believes so strongly in its product that in an effort to distribute the fund […]

Leo Burnett Bucharest Create New Telekom App to Enable Long Distance Storytime

Leo Burnett Bucharest Create New Telekom App to Enable Long Distance Storytime

Storytime, a revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just […]

Three out of ten CMOs haven’t invested in customer experience, says new AmazeRealise report

Three out of ten CMOs haven’t invested in customer experience, says new AmazeRealise report

Research unveiled on May 1 found that 36% of CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% expecting a focused CX programme to yield long-term customer loyalty and increasing sales over time. The survey of over 100 senior CX professionals from national and international brands of all sizes was carried […]