Brand Metrics fuels expansion by appointing a new Client Success Manager

Brand Metrics fuels expansion by appointing a new Client Success Manager

Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between Brand Metrics and its partners to ensure they get the best experience possible – […]

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform […]

GumGum Launches Initiative to Drive Action, Attention, and Awareness for Advocacy Organisations Across CTV With Innovative In-Video Ad Unit

GumGum Launches Initiative to Drive Action, Attention, and Awareness for Advocacy Organisations Across CTV With Innovative In-Video Ad Unit

GumGum, a contextual-first, global digital advertising platform, today announced a new initiative through GumGum Gives, the company’s program that harnesses the power of its platforms and people to create positive social impact. The initiative’s goal is to help advocacy organisations capture people’s attention and drive awareness of CTV inventory through its new, innovative in-video ad […]

Jellyfish Wins Four Google Cloud Training Partner of the Year Awards

Jellyfish Wins Four Google Cloud Training Partner of the Year Awards

Jellyfish, a marketing performance company for the platform world, has today announced that it has been recognised four times in the prestigious 2023 Google Cloud Training Partner of the Year Awards. It has been awarded Training Partner of the Year across two key regions, Europe, Middle East, and Africa (EMEA) and the North America regions, […]

Sharethrough partners with White Bullet to drive a safer, cleaner, higher-performing media ecosystem

<strong>Sharethrough partners with White Bullet to drive a safer, cleaner, higher-performing media ecosystem</strong>

IP protection and cyber safety company White Bullet today announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable and efficient open web. With this partnership, Sharethrough will integrate White Bullet’s cyber risk data within its exchange, ensuring that no ads are […]

impact.com Announces Growth in the Second Quarter Led by Global Client Expansion and Launch of its New Creator Platform

<strong>impact.com Announces Growth in the Second Quarter Led by Global Client Expansion and Launch of its New Creator Platform</strong>

Q2 highlights include the new fully integrated influencer and creator management platform, research on the secrets to thriving brand and creator partnerships, and successful flagship customer events impact.com, the world’s leading partnership management platform, announced today the company’s growth in the second quarter fueled by global client growth and the launch of its new industry […]

ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO

<strong>ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO</strong>

Global technology company partners with leading programmatic platform to support its digital transformation journey Adform, the global programmatic platform, today announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business while focusing on data […]

Opportunities for Digital Back-to-School Sales Increase, Shows InMobi Insights Annual Survey

<strong>Opportunities for Digital Back-to-School Sales Increase, Shows InMobi Insights Annual Survey</strong>

Shoppers Diversify Purchases Beyond Big Box Retailers InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America. In an inflationary environment, consumers shopped less across all categories this year, and a significant proportion of […]

More Consumers Are Downloading Quick Service Restaurants’ Apps, Revealing Key Loyalty Strategy, Shows InMobi Insights Annual Survey

<strong>More Consumers Are Downloading Quick Service Restaurants’ Apps, Revealing Key Loyalty Strategy, Shows InMobi Insights Annual Survey</strong>

Consumers Download QSR Apps Mainly for Discounts and Promotions InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study, conducted year-over-year, found that consumers value QSRs […]

Adnami launches in Norway amid flurry of European hires

Adnami launches in Norway amid flurry of European hires

Hege Lorvik to lead Norwegian push as high impact specialist continues growth across the continent High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian Commercial Director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul Dimmock as Business […]