Yuanben blockchain and Hakuhodo team to help consumers fall in love with advertising

Yuanben blockchain and Hakuhodo team to help consumers fall in love with advertising

Emerging technologies such as blockchain, AI, and big data are driving development and innovation in the advertising industry. Japanese advertising giant Hakuhodo released a message on their official website on January 31, indicating the company would now be working with a Chinese blockchain technology service provider, Yuanben, and a famous Japanese company United, to develop a […]

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH […]

Brandwatch launches Vizia Enterprise Reporting, bringing data intelligence to mundane internal reports

Brandwatch launches Vizia Enterprise Reporting, bringing data intelligence to mundane internal reports

Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too often […]

State of California tackles drought with IoT and Blockchain

State of California tackles drought with IoT and Blockchain

The Freshwater Trust (TFT), a 501(c)(3) nonprofit working to protect and restore freshwater ecosystems, is partnering with IBM Research and SweetSense Inc., a provider of low-cost satellite connected sensors, to pilot technologies which can accurately monitor and track groundwater use in one of the largest and most at risk aquifers in North America. Additional research […]

Facebook strikes cinema ticket deal with Odeon

Facebook strikes cinema ticket deal with Odeon

Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]

Fintech startup Yoyo is launching a new omnichannel solution

Fintech startup Yoyo is launching a new omnichannel solution

European fintech startup, Yoyo, has announced a new eCommerce solution for its already existing shopping platform, which is geared towards tracking retail transactions and loyalty programs. Currently, Yoyo Wallet gives consumers the ability to organise mobile and in-store payment options, rewards, offers, and itemised receipts all in one place. Yoyo’s new omnichannel features include multichannel one-click […]

Verizon Media uses VR to bring Abu Dhabi’s beautiful tourism destinations to life

Verizon Media uses VR to bring Abu Dhabi’s beautiful tourism destinations to life

On February 8, in partnership with Spark Foundry UK and The Department of Culture and Tourism – Abu Dhabi, Verizon Media announces a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi. Created by RYOT Studio, the branching narrative within the video places […]

The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023

The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023

The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. That according to a new study by award-winning market research solution firm, Reportlinker.  Major factors driving the market include increasing use of mobile device applications […]