New research suggests data transparency can have significant positive impact for brands

New research suggests data transparency can have significant positive impact for brands

A new global study from ESOMAR and HERE Technologies, along with research partners BuzzBack Research, and Cint, shows that transparency around consumer data collection brands can potentially have a significant impact on both consumer trust and sales. The study, which surveyed over 10,000 consumers in 10 markets, found that 37% of consumers in the UK […]

Gen Z are the most likely to be influenced online while being the most savvy, finds Adobe study

Gen Z are the most likely to be influenced online while being the most savvy, finds Adobe study

Despite being the first generation to grow up online, new data reveals that Generation Z (age up to 23) are the age group most likely to be influenced by what they see on the internet. Adobe’s Across The Generations study surveyed 1,200 UK consumers evenly distributed across Gen Z, Millennials, Gen X and Baby Boomers. It found that […]

Coca-Cola Embraces Augmented Reality with Interactive Experience

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]

KERB, the parking space marketplace app teams with on-car ad platform, Adverttu

KERB, the parking space marketplace app teams with on-car ad platform, Adverttu

KERB, the International parking space marketplace app, partners up with growing on-car advertising driver community Adverttu, enabling drivers to earn both passive income and save costs while driving and parking! Adverttu’s drivers earn up to £150 a month simply by driving around as normal with advertising wrapped on their vehicles for set ad campaign durations. […]

Industry disruptor Generator breaks boundaries with its revolutionary travel enhancing app

Industry disruptor Generator breaks boundaries with its revolutionary travel enhancing app

Generator, the award-winning accommodation brand which has disrupted the hospitality industry across Europe and now the US, is continuing to break boundaries through its ground-breaking app, GenFriends. The app enables guests to personalise their travel experience by connecting to fellow globetrotters through a group messaging service, catered to each location. Renowned for its unique mix of hip-designed, super-friendly […]

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics.  As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding […]

Macmillan Cancer Support looks to AI to drive sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support looks to AI to drive sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]

IX Reach now offers remote peering for Equinix Internet Exchange in London and Paris

IX Reach now offers remote peering for Equinix Internet Exchange in London and Paris

IX Reach, the leading global provider of remote peering services and connectivity solutions, has announced its selection by Equinix, the global interconnection and data centre company, as its exclusive beta partner for Reseller Ports on Equinix Internet Exchange (IX). Building upon its existing partnership with Equinix to offer global connectivity between its industry-leading data centres, […]

BBC and tech firms join forces to fight disinformation

BBC and tech firms join forces to fight disinformation

Plans to help tackle so-called “fake news” have been announced by the BBC and some of the biggest names in journalism and technology. The new measures include an early warning system for use during elections or when lives may be at risk, extra online education and improved access to impartial resources for voters. Major publishers, […]

UK viewability reaches over 70% for the first time, according to Integral Ad Science

UK viewability reaches over 70% for the first time, according to Integral Ad Science

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research. The latest Integral Ad Science Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across all digital environments and channels around the world. Viewability […]