Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

Gismart invests $500,000 in music-making company Jambl

Gismart invests $500,000 in music-making company Jambl

Gismart, a leading developer and publisher of entertainment-focused apps and games, today announced a $500,000 investment into Jambl, a Berlin-based music startup aspiring to become the largest social media platform for beat making music creators. The investment has been made within the framework of Gismart’s recently announced investment programme for talented teams with promising mobile […]

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience.  Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]

Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts

Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts

People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]

TabMo launches ‘OmniGuaranteed’, the first cross-device advertising solution for programmatic guaranteed

Rubicon Project, Smart AdServer and Soundcast sign up as the first supply partners

TabMo launches ‘OmniGuaranteed’, the first cross-device advertising solution for programmatic guaranteed

Mobile advertising company TabMo has launched OmniGuaranteed, a new tool that will enable advertisers to use one platform to undertake programmatic guaranteed media trading across multiple channels for the first time. Rubicon Project, Smart AdServer (Smart RTB+), Soundcast and Ströer Digital are the first supply partners to adopt the technology. Buyers and publishers using their […]

60% of Brits see themselves using voice tech more at work

New research reveals voice assistants and data from phone calls are set to transform the workplace

60% of Brits see themselves using voice tech more at work

Nearly nine in ten (89%) UK workers want to unlock the automation, productivity and compliance benefits of their ‘voice data’ from work calls, with adoption of voice tech in the business world predicted to follow rapid consumer adoption of hands-free assistants, new research from voice data capture platform Dubber has revealed.  The use of smart […]

Savvy Sam bolsters newly launched tech enterprise

Savvy Sam bolsters newly launched tech enterprise

Machine learning (ML) and AI brand Third Foundation has grown its team even further following the arrival of a vastly experienced technical director. Sam Kirkbride joins the recently launched tech start-up with the core focus of leading a team of engineers to help businesses to integrate the enterprise’s intuitive programme, Prime Radiant, into their existing […]

SocialCode Announces New Listener-Centric Audio Division, CodeAudio

CodeAudio will offer podcast, streaming and voice AI capabilities, helping brands find their voice through the power of audio marketing

SocialCode Announces New Listener-Centric Audio Division, CodeAudio

SocialCode, the digital media marketing partner, announced today the launch of its new audio division, CodeAudio, the world’s first and only listener-centric, performance-obsessed audio solution. The new division will offer podcast, streaming and voice AI capabilities, helping brands and creators connect with valuable audiences and discover the power of audio marketing. To lead the new division, […]

The BBC’s Own It app aims to support children’s emotional wellbeing and resilience online

The BBC’s Own It app aims to support children’s emotional wellbeing and resilience online

Young people getting their first phone have a new way to help them have a happier, healthier, more positive life online, with the new BBC Own It app. Aimed at supporting children’s emotional wellbeing and resilience online, the app is a first-of-its-kind in empowering – rather than monitoring – children aged 8-13 years with their […]

What’s Preventing Marketers Turning Data Into Gold?

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage

What’s Preventing Marketers Turning Data Into Gold?

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]