Bloom UK launches Allyship Code to champion and celebrate allies

The non-profit launches the code in time for National Inclusion Week, to emphasise the critical role of allies as it continues to champion positive change in the industry

Bloom UK launches Allyship Code to champion and celebrate allies

Bloom UK, a professional network for women in communications, has launched its Allyship Code, as we celebrate National Inclusion Week between 26th September and 2nd October. Founded by Inclusive Employers, National Inclusion Week (NIW), now in its tenth year, is a week dedicated to celebrating inclusion and taking action to create inclusive workplaces. It is […]

SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution

SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by OMD Hamburg, a leading media agency, the campaign successfully improved […]

Gospooky First Dutch Partner of Arcadia, Snap’s Augmented Reality Creative Studio

Arcadia and Gospooky partner to support Snap’s AR campaigns

Gospooky First Dutch Partner of Arcadia, Snap’s Augmented Reality Creative Studio

Social technology agency Gospooky is the first Dutch agency to partner with Arcadia, the augmented reality (AR) creative studio of Snap Inc. Gospooky will support the custom AR activations that Arcadia is helping create as part of Snap Inc’s efforts to enhance concerts and festivals with augmented reality. Gospooky will be responsible for concept, design […]

RAF and Engine launch VR film putting potential recruits at the centre of the action

RAF and Engine launch VR film putting potential recruits at the centre of the action

The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. Link to the VR experience: https://recruitment.raf.mod.uk/360interactiveexperience/index.html The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand […]

White Bullet releases Ad Funded Piracy Report for World Intellectual Property Organisation (WIPO)

The cybersecurity company’s long-standing partnership with the UN agency is designed to help defund online piracy

White Bullet releases Ad Funded Piracy Report for World Intellectual Property Organisation (WIPO)

Cybersecurity and IP protection company, White Bullet, has worked alongside the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy for over a year, and recently released a six month update revealing key trends in cybersecurity in the monitored markets throughout 2022. WIPO is the global forum for intellectual property (IP) services, policy, information […]

Motor retailer launches satisfying web game based on packing your car boot

Motor retailer launches satisfying web game based on packing your car boot

UK Top 10 motor retail group JCT600 is putting some extra fun into packing for holiday travel this summer with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position JCT600 as leaders […]

Adnami secures series A funding from QNTM Group

The investment is designed to accelerate Adnami’s steep growth trajectory as it continues to revolutionise programmatic, high impact advertising

Adnami secures series A funding from QNTM Group

Following its rapid growth across the Nordics and throughout Europe, leading ad tech company Adnami today announces that it has secured series A growth funding from QNTM Group. Adnami is on a mission to improve the effectiveness of digital advertising. Its solutions for programmatic high impact advertising allow brands to get better returns on their […]

KEVIN BACON SKYDIVES IN NEW EE CAMPAIGN SHOWING THE NATION IT CAN COUNT ON EE WITH STAY CONNECTED DATA

EE launches its latest campaign Stay Connected Data, featuring a skydiving Kevin Bacon free falling through the sky to illustrate the panic a customer feels when they run out of data Stay Connected Data offers UK customers unlimited backup data on essential apps, such as WhatsApp and Maps, when they reach their monthly data allowance – showing they can count on EE for a connection that goes further The campaign launched in OOH on 15th August and leads with a 30-second TV a

KEVIN BACON SKYDIVES IN NEW EE CAMPAIGN SHOWING THE NATION IT CAN COUNT ON EE WITH STAY CONNECTED DATA

EE announces its latest campaign, Stay Connected Data, featuring Kevin Bacon hurtling through the sky before being rescued by a timely parachute. The ad which will hit screens this weekend, reminds EE customers that with Stay Connected Data they can keep in touch with friends and loved ones even when their data has run out. Directed by […]

Adverty and Yazle announce exclusive in-game ad partnership in MENA region

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle

Adverty and Yazle announce exclusive in-game ad partnership in MENA region

Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. The exclusive partnership between […]

White Bullet’s collaboration with Poland’s Sygnał Association significantly reduces ad-funded piracy in key European market

White Bullet’s Q2 2022 Ad Funded Piracy Report for Sygnał shows further reductions in ad-funded piracy thanks to collaborative efforts

White Bullet’s collaboration with Poland’s Sygnał Association significantly reduces ad-funded piracy in key European market

IP protection and cyber safety company, White Bullet, today announces that its ongoing collaboration with the Sygnał Association in Poland continues to have a significant impact in the market; with its latest Ad Funded Piracy Report showing further, marked reductions in ad-funded piracy in the country. The Sygnał Association, established in 2001, protects the intellectual […]