InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]

ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO

<strong>ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO</strong>

Global technology company partners with leading programmatic platform to support its digital transformation journey Adform, the global programmatic platform, today announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business while focusing on data […]


PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert

<strong><br>PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert</strong>

IPG Mediabrands, dentsu, Lyft Media, MiQ, and Wallapop Leverage PubMatic Technology to Drive Onsite and Offsite Performance PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced Convert, a unified self-service advertising platform for commerce media. Built on PubMatic’s global cloud infrastructure, Convert is tailored for commerce media […]

impact.com Announces Fully Integrated Influencer and Creator Partnership Management Platform, Empowering Brands and Creators to Discover, Create and Manage Long-Term, Productive Partnerships

impact.com Announces Fully Integrated Influencer and Creator Partnership Management Platform, Empowering Brands and Creators to Discover, Create and Manage Long-Term, Productive Partnerships

Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel […]

Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager

Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager

Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign optimization. Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and […]

PubMatic partners with SeenThis

<strong>PubMatic partners with SeenThis</strong>

PubMatic (NASDAQ: PUBM) has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behavior in favor of more sustainable media, without compromising on advertising performance.    SeenThis’ proprietary video […]

Audiencerate to elevate first party data for Nexi

<strong>Audiencerate to elevate first party data for Nexi</strong>

Audiencerate, the identity hub enabling data-driven advertising, today announced its expansion into the finance industry. It has been selected to enhance the management and activation of first party data across digital marketing for its leading European paytech client, Nexi.  Nexi offers a wide range of payment services to both consumers and businesses, which are fast, simple and […]

SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns

SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns

 Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This […]

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]