New Agentic AI solution allows consumers to ask questions, explore products and complete actions without leaving publisher websites. C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites. Michael Page, CEO of C-Centric […]
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time – bringing digital flexibility to trade marketing AI-powered retail media personalisation platform Particular Audience has launched its Trade Media solution, which brings the flexibility, measurability and control of digital media to online supplier-funded promotions. Trade marketing has traditionally required brands to commit promotional […]
The integration delivers forecasting accuracy through access to global demand data and benchmarking insights from 60,000+ OpenTable restaurants Distil.ai, the AI-powered data platform for restaurant groups, has announced a strategic partnership with OpenTable, a global leader in restaurant technology, that reshapes how multi-site operators forecast revenue and manage availability. From the collaboration comes a new tool called, […]
Jellyfish becomes the first company to leverage AI brand perception from models like Gemini and ChatGPT to automatically generate advertising optimizations. With its Share of Model™ tool, Jellyfish becomes the first company to leverage brand perception from AIs like Gemini and ChatGPT to automatically generate ad optimizations. Jellyfish today announces a major breakthrough for advertisers on Google Ads. Its proprietary tool, Share […]
Octave AI offers advertisers an end-to-end audio advertising solution, from dynamic creative to delivery and optimisation using first-party data and premium advertising inventory. M&S and WPP Media sign up as launch partners for the new platform. News UK today announces the launch of Octave AI, a new automated audio advertising creation and optimisation platform, as […]
Truvid, the global video monetization platform, is entering a new growth phase with a comprehensive strategic repositioning that includes a global rebrand, market expansion, and new content partnerships. The initiative reinforces Truvid’s evolution into a leading attention-driven video company, strengthening its footprint in key regions such as Brazil — the first market to host dedicated […]
A New Approach to Media Measurement: Unified, Transparent, and Built for Marketers In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” M+C Saatchi OneView combines Media […]
Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
New channel enables brands to send verified, interactive messages that combat fraud and accelerate conversions within Airship’s AI-powered customer experience platform Mobile-first customer experience company Airship today announced support for RCS (Rich Communication Services). The launch adds one of the most requested and modern messaging channels to its platform. Airship now enables brands to create rich, two-way […]
Yabble, a YouGov company and leader in AI-powered market research, has experienced strong market adoption of its AI image-based concept testing functionality. Launched recently as part of its Virtual Audiences tool, the new capability allows brands to upload static creative assets and instantly gather feedback from AI personas that represent their target audiences in minutes. […]
