Yahoo teams with Statiq for location-based advertising in the UK

Yahoo teams with Statiq for location-based advertising in the UK

Soon-to-be Verizon-owned Yahoo is partnering with mobile geolocation data startup Statiq, which was recently acquired by Telefonica’s Axonix programmatic trading platform. The partnership sees Yahoo ‘refine its ability to offer location-based targeted adverting for brands in the UK’. Yahoo is leveraging Statiq’s location insights to create ‘a unique, accurate and scaled view of consumer behaviour’ […]

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

To celebrate and activate the launch of their new limited edition bottle range, Jameson Whiskey has launched its first collection incorporating Near Field Communication (NFC) technology. Created in partnership with Dublin based artist, Steve McCarthy and Pearlfisher London, the bottle’s added connectivity offers users the chance to experience the rich history of Jameson. The IoT enabled […]

More Than a Third of UK Ad Spend Going Mobile in 2017

More Than a Third of UK Ad Spend Going Mobile in 2017

Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]

O2 looks to give mobile users ‘more control’ to block ads

O2 looks to give mobile users ‘more control’ to block ads

O2 is considering giving its users “more control” to reduce the number of ads they see on their mobile devices in a move that could encourage ad-blocking. Mark Evans, the chief executive of O2, Britain’s second biggest mobile operator, said at Mobile World Congress in Barcelona that users should have the right to block ads […]

comScore Launches Multi-platform Video Analytics Solution in UK

comScore Launches Multi-platform Video Analytics Solution in UK

comScore, Inc. announced the UK launch of Video Metrix Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. This launch also includes the introduction of enhanced mobile video reporting for YouTube and its […]

McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]

Vogue Launches Facebook Chatbot for Latest Fashion News

Vogue Launches Facebook Chatbot for Latest Fashion News

British Vogue has become the latest brand to use chatbots on Facebook Messenger. The publication is using a chatbot to update fashion fans on the latest news and shows – to cater for the shortening attention spans of modern day readers. By signing up to Vogue’s ‘Fashion Update’ service, the bot will bring users the […]

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