Arsenal Football Club has become the first Premier League club to launch an Amazon Alexa Skill that will allow fans to live stream matches. Skills are Alexa’s in-built capabilities that enable users to interact with devices, like Amazon Echo and Echo Dot, using voice. In this case, the Arsenal Skill for Alexa will allow fans […]
Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]
Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]
Leading OOH agency and location marketing experts Posterscope will, for the first time, activate a bespoke, ‘always ready’ ad-serving platform for Shop Direct. The platform will be powered by Liveposter and at scale through a partnership with Clear Channel, giving Shop Direct brands Very, Very Exclusive and Littlewoods a consistent brand presence on high streets […]
Over 5o% of Londoners consider the capital a lovely place to live. Only 7% of the capital’s dwellers strongly agree that the city is a good place to make friends. Out of the 18 cities polled by Tapestry Research and Time Out Magazine, London came out the loneliest. 29% of the people in London have met […]
Most friction for any young couple is money orientated. The Telegraph reported on a YouGov survey in March, which backed this up, stating that 26 percent of couples claim that it is their key source of tension. In 2015, a poll by the Money Advice Service found that a third of Brits have had a partner […]
Tribe, an online marketplace that connects brands with ‘micro-influencers’, is making the first move outside of its native Australia, launching in the UK. Micro-influencers are social media users with 3,000-100,000 followers – not exactly celebrities, but what you might call ‘internet famous’. Tribe’s self-serve platform lets brands or agencies create a campaign brief and open […]
Environmental organisation Greenpeace UK has teamed with AllofUs, a design consultancy, to launch a VR app that gives its supporters the opportunity ‘to experience amazing places like the Amazon and Artic first-hand’. The Virtual Explorer app provides viewers with 360° films that transport them to various precious environments across the globe, and enables them to […]
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]
Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so. The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]