New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time. Companies are increasingly betting big on voice with new services such as Alexa and Siri increasingly being promoted by brands and adopted by […]
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final. This means Snapchat’s ‘Our Story’ coverage will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams and those watching at home. BT’s commercial partnership with […]
Lucozade Sport has launched a new health app for its Made to Move campaign, helping increase engagement with consumers and yeilding a potentially valuable stream of data on them. The new app will offer hundreds of daily and weekly prizes as part of the Made to Move campaign’s attempts to encourage one million people in […]
A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them. The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones […]
A10 Networks, a Secure Application Services company, has revealed in new research that Britons are so addicted to and dependent upon their smartphones and applications that a quarter believe mobile apps are equally as important as a basic human resource such as eating, breathing and drinking. The Application Intelligence Report (AIR) is a global research […]
The increasing popularity of Facebook, WhatsApp and Instagram mean communications and social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics. Measuring the cross-device behaviour of nearly 5,000 UK adults revealed the monthly time spent on communications and social media apps grew by 11.2 […]
The Creative Circle has relaunched its official app ahead of 2017’s Creative Circle Ball. The updated app, available for both smartphone and tablet users through the App Store and Google Play, is available now. Armed with a fresh look in keeping with The Creative Circle’s new ‘angry, anarchic’ graphic identity, the app will keep you […]
Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy. A few of […]
Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company. Its ‘discovery-driven commerce’ platform enables retailers to leverage visual content from a variety of sources and make it fully shoppable for consumers. Curalate’s technology tags each image and video with […]
The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics. While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs […]