BT Sport partners Snapchat for Champions League Final in the UK

Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final.

This means Snapchat’s ‘Our Story’ coverage will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams and those watching at home.

BT’s commercial partnership with Snapchat will offer the 10m+ daily Snapchatters in the UK a new way to experience the climax of this season’s UEFA Champions League.

The partnership saw Snapchat produce Our Stories for the semi-finals between AS Monaco and Juventus, and Atletico Madrid and Real Madrid, and will now include coverage of the UEFA Champions League Final on Saturday 3rd June direct from Cardiff.

Each Snapchat ‘Our Story’ is produced in-house by Snapchat and features clips provided by BT Sport of key moments from the match as well as behind-the-scenes Snaps taken by the teams and players participating in the competition.

The Champions League Our Story will also feature Snaps submitted from fans in the stadium, those watching at home and fans in Madrid and Turin. This allows Snapchatters to experience the match from many different perspectives.

“This partnership with will allow over 10m daily Snapchatters in the UK to experience what it feels like to be at the Champions League final.” said Ben Schwerin, VP Partnerships, Snap Inc. “We’re always thrilled to work with innovative partners like BT Sport to develop our sports coverage in the UK, in Europe and worldwide.”

Jeremy Rosenberg, Head of Advertising Partnerships, BT Sport said “Social media has played a big part in BT Sport’s Champions League success, and we are delighted to explore this exciting new partnership with Snapchat, which will take football fans to the heart of sport. We believe these Stories complement our innovative live match coverage, and we hope to give new audiences a distinctive and engaging experience.”

Official UEFA Champions League sponsor adidas will be running Snap Ads within Snapchat’s Our Story coverage of the final from Cardiff.

“Snapchat provides an amazing platform for our creators to do what they do best. We’re excited to see how our activation around the UEFA Champions League Final with NEMEZIZ will help add to the pinnacle of the European season.” said Barry Moore, Brand Director, adidas North Europe.

In 2017 Snapchat partnered with some of Europe’s top football clubs including all UEFA Champions League semi-finalists Real Madrid, Juventus, Atletico Madrid and AS Monaco to launch dynamic lenses that allow fans to paint their faces in team colours and head a ball in a game like experience.

For the UEFA Champions League final the Real Madrid and Juventus lenses will be available globally to allow all football fans around the world to show their support for their favourite team.

Source: Net Imperative

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