New YouAppi report says data is king and it’s delivering big wins for mobile marketers

New YouAppi report says data is king and it’s delivering big wins for mobile marketers

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical […]

Reddit introduces “App Install” campaign objective and improves its Conversion Pixel

Reddit introduces “App Install” campaign objective and improves its Conversion Pixel

Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities.  A few weeks after Reddit rolled out CPC Ads – its first performance-based ad offering – and more campaign objectives ideal for direct response campaigns, the company is now further expanding campaign objectives with a new […]

TikTok is testing native video ads

TikTok is testing native video ads

Hugely popular short-form video app TikTok has begun testing a new video ad product which directs users to the advertiser’s website or profile page. The native video ad product features a video from the advertiser along with a button to enable users to interact further with the business. An example, first seen by TechCrunch, shows a […]

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik, the Paris-based platform that simplifies monetisation for publishers launched its UK operations and office in 2018 Q4, and recruited Ollie Chadwick as UK Country Manager. The company also announces the release of exclusive European and UK specific programmatic data for 2018. Adomik’s platform is built with and for publishers to address their main monetisation […]

Telkomsel unveils romantic series as part of ongoing efforts to become a digital company

Telkomsel unveils romantic series as part of ongoing efforts to become a digital company

Indonesia-based telco Telkomsel has created a four-episodes romantic comedy series to improve its digital lifestyle experience for its customers. The series, titled ‘Unscripted Man’, is available on the telco’s streaming video application, MAXstream, and was created in partnership with video platform Viddsee. The story revolves around Bas, an office employee who finds a sacred script […]

TSG uses Cyance Nexus platform to enhance its marketing capabilities

TSG uses Cyance Nexus platform to enhance its marketing capabilities

Cyance, a multi-award winning B2B customer behaviour technology company, has been appointed by Technology Services Group (TSG) as a key supplier. TSG, one of the UK’s leading IT services and solutions providers, is deploying the Cyance Nexus Behaviour Based Marketing Platform to enhance its account-based marketing capabilities and generate improved customer interactions.   The Nexus […]

Foundation Laço Rosa transforms the giving of wigs into a barcode for donations

Foundation Laço Rosa transforms the giving of wigs into a barcode for donations

Foundation Laço Rosa, an organisation in Brazil that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who […]

Mediacorp revamps ad rates to create better omnichannel experiences for marketers

Mediacorp revamps ad rates to create better omnichannel experiences for marketers

Mediacorp has revamped its advertising rates as it looks to create a better omnichannel experience for marketers. The broadcaster has restructured its TV rate card to optimise it for parity with digital media, which it claims will result in potential savings of up to 80% for marketers. It has also introduced all-in-one transmedia master contracts which […]

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