Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry.  More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you personalised […]

How to increase traffic to your website in 2020 using voice search

Written by Georgie Kemp, SEO Executive at the multi-award winning digital marketing agency, Impression.

How to increase traffic to your website in 2020 using voice search

In the first quarter of 2019, 22% of UK households were reported to own a voice-controlled assistant, such as a Google Home, Amazon Alexa or Microsoft’s Cortana. What is voice search? To put it simply, voice search is a type of speech recognition technology that allows users to search for a query or question via […]

Global Savings Group enters exclusive negotiations over acquisition of iGraal

Global Savings Group enters exclusive negotiations over acquisition of iGraal

The Global Savings Group (GSG) and M6 Group have entered into exclusive negotiations concerning the acquisition of the leading French cashback player iGraal. The Munich-based Commerce Content company has submitted a binding offer. With iGraal valued at 123.5 million euros (subject to adjustment), the transaction would be accomplished through a partial acquisition in cash for an amount of 35 million […]

Revealing the secret of an untapped digital marketing channel

By Conor McGrath, Head of UK Clients at post-purchase experts parcelLab

Revealing the secret of an untapped digital marketing channel

Psst. Want to hear a secret? What if I told you that there’s a way to achieve marketing performance metrics upwards of 80% – and one that doesn’t have anything to do with Artificial Intelligence (AI), Augmented/Virtual Reality, Chatbots, Programmatic or any of the other new tech buzzwords we’ve been promised will revolutionise marketing in […]

Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts

Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts

People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]

69% of digital media will be programmatic in 2020 – Zenith’ Programmatic Marketing Forecasts

Programmatic adspend to exceed US$100bn for the first time in 2019

69% of digital media will be programmatic in 2020 – Zenith’ Programmatic Marketing Forecasts

  While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth   Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific:   We forecast continued […]

When is the right time to launch an app for your business?

Rob Sandbach, Managing Director of Indiespring, explains the essentials you need to consider when it comes to getting your app ready for launch

When is the right time to launch an app for your business?

The most successful apps that you will have heard of will have identify a public need: WhatsApp for messaging; Google Maps for navigation; Uber for on-demand mobility. These apps were built to resolve specific issues and that will have taken a lot of investment – often millions – with plenty of additional budget for a […]

Prostate Cancer UK Sees Spike In Online Giving After Transforming Digital Donation Journey

Prostate Cancer UK Sees Spike In Online Giving After Transforming Digital Donation Journey

Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options. The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC. Honed following years of user testing and excellent campaign results – with learnings fed back into the platform’s […]

Mid and West Wales Fire and Rescue Service appoints Brandwidth to create AR-based solution

- Appointment follows a five-way competitive pitch - AR visualiser will give fire commanders ability to ‘see through walls’ in order to protect firefighters in high-risk scenarios

Mid and West Wales Fire and Rescue Service appoints Brandwidth to create AR-based solution

Mid and West Wales Fire and Rescue Service has announced the appointment of Brandwidth, the digital innovation agency which specialises in solving complex technical challenges, to a major new innovation brief. The £500k project is funded by Innovate UK and SRBI, in conjunction with GovTech Catalyst and the Government Digital Service.  The appointment follows an RFI process […]

Digital Innovation Improves NHS Foundation Trust’s Patient Cancer Care

Digital Innovation Improves NHS Foundation Trust’s Patient Cancer Care

A service design approach has offered Europe’s largest cancer centre an innovative solution to improve the efficiency of the hundreds of cancer trials it carries out each year. The North West based NHS Foundation Trust approached Manchester digital experience agency Code Computerlove, part of the MediaCom North Group, to explore how digital technology can be applied […]

1 2 3 290