New Acxiom research reveals data is critical if retailers are to survive and thrive

New Acxiom research reveals data is critical if retailers are to survive and thrive

Faced with significant challenges in the UK retail sector, new research reveals that retailers are emphatic about the importance of data and customer insight when it comes to long-term success.  The new findings from marketing data and services expert Acxiom, revealed that nearly three quarters (74%) of retail decision makers believe their businesses couldn’t operate […]

Mobvista’s Mintegral launches mobile creative studio

Mobvista’s Mintegral launches mobile creative studio

AI-driven programmatic and interactive advertising platform Mintegral has setup a studio dedicated to creating digital experiences for brands on mobile. Through the Mindworks Creative Studio, the Beijing-headquartered firm will offer creative services to brands and app companies for their mobile advertising, user acquisition, and monetisation campaigns. Mindworks will focus on engaging ad formats including rewarded video, 3D […]

Fyber team with Game of Whales to help app developers identify profitable users

Fyber team with Game of Whales to help app developers identify profitable users

Fyber, a leading technology company creating solutions for smarter ad monetisation, announced it has partnered with Game of Whales, provider of an AI-driven monetisation optimisation platform. This will offer a first of its kind, transparent, accurate and holistic monetisation solution that empowers app and game developers to have full view of user lifetime value (LTV) […]

Snapchat looking to launch gaming platform

Snapchat looking to launch gaming platform

Snap Inc. plans to announce its long-rumoured gaming platform for developers in April. The mobile game platform, internally codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to a person familiar with the matter. The new games initiative will be unveiled at Snap’s […]

Spotify’s #loveAds site invites marketers to build playlists of their favourite TV ad scores

Spotify’s #loveAds site invites marketers to build playlists of their favourite TV ad scores

Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate the soundtracks that helped cement top ads in the minds of the public. It is encouraging marketers to build a soundtrack of their favourite ad scores in a marketing push dubbed #loveAds. Boasting 116m free tier, ad-funded users, Spotify […]

Google introduces app campaigns in Google ads; enhances mobile gaming

Google introduces app campaigns in Google ads; enhances mobile gaming

Google recently announced new solutions to increase the lifetime value for the marketers. Now, it’s easier than ever to re-engage marketers with their audience and take advantage of a new, smarter approach to monetisation. Sissie Hsiao, VP of Product, Mobile App Advertising, says, “Let’s face it, the majority of players that marketers acquire aren’t going to […]

Research shows consumers pay more attention to creatively consistent digital campaigns

Research shows consumers pay more attention to creatively consistent digital campaigns

A study from Inskin Media and Lumen Research has found that standard ad formats attract greater visual attention when they are creatively very similar to other digital formats within the campaign. The findings conclude that the traditional ‘matching luggage’ approach to creative execution is therefore key to maximising the impact of a brand’s ad spend. The research, […]

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