Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
Rob Sandbach, Managing Director of Indiespring, explains the essentials you need to consider when it comes to getting your app ready for launch
The most successful apps that you will have heard of will have identify a public need: WhatsApp for messaging; Google Maps for navigation; Uber for on-demand mobility. These apps were built to resolve specific issues and that will have taken a lot of investment – often millions – with plenty of additional budget for a […]
Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options. The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC. Honed following years of user testing and excellent campaign results – with learnings fed back into the platform’s […]
- Appointment follows a five-way competitive pitch
- AR visualiser will give fire commanders ability to ‘see through walls’ in order to protect firefighters in high-risk scenarios
Mid and West Wales Fire and Rescue Service has announced the appointment of Brandwidth, the digital innovation agency which specialises in solving complex technical challenges, to a major new innovation brief. The £500k project is funded by Innovate UK and SRBI, in conjunction with GovTech Catalyst and the Government Digital Service. The appointment follows an RFI process […]
A service design approach has offered Europe’s largest cancer centre an innovative solution to improve the efficiency of the hundreds of cancer trials it carries out each year. The North West based NHS Foundation Trust approached Manchester digital experience agency Code Computerlove, part of the MediaCom North Group, to explore how digital technology can be applied […]
VIOOH, the global marketplace for out of home (OOH) trading, releases their exclusive predictions looking into the future of digital OOH, in their State of the Nation, 6-month update. In early 2019, VIOOH conducted a major piece of research looking at how technology and data were transforming digital OOH and how the market was adapting […]
Samsung Electronics and IBM announced at the Samsung Developer Conference, a new joint platform leveraging IBM Cloud and AI capabilities, and Samsung’s mobile offerings. The collaboration between the two companies brings together IBM’s capabilities with the Samsung Galaxy ecosystem for today’s enterprise customers. “The mobile industry is undergoing a dramatic transformation and opening up new […]
WARC, the international marketing intelligence service, has released the latest Media Allocation Benchmark report, identifying where successful advertisers invest their budget. Using its database of effective advertising campaigns, WARC has analysed over 1,100 case studies between 2009 and 2018 that contain budget and media allocation information for TV, digital (including online and mobile), OOH/experiential, print, […]
Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers. It enables brands to deliver a contextual search experience on their own website that rivals the experiences of the most sophisticated search engines. Powering Answers is the Yext Knowledge Graph, which harnesses […]
Research from real-time personalisation platform Fresh Relevance has revealed the variety of channels and sources holidaymakers use to research and book their holidays, and their willingness to use social channels to do so. The “Digital Holidaymaker Trend Report,” which surveyed 2,000 UK holidaymakers in collaboration with Censuswide, indicates that 42 per cent are using review websites, such […]
