Spotify and Picturehouse Cinemas join forces in media-first partnership

Spotify and Picturehouse Cinemas join forces in media-first partnership

In a first-of-its-kind partnership with Picturehouse Cinemas, Spotify, one of the world’s most popular streaming service, will be taking over the pre-movie ‘turn off your phone’ moment across all screenings for two months as part of a broader campaign involving OOH, social, radio and digital activations. The partnership, devised by media agency UM and Digital […]

Three out of ten CMOs haven’t invested in customer experience, says new AmazeRealise report

Three out of ten CMOs haven’t invested in customer experience, says new AmazeRealise report

Research unveiled on May 1 found that 36% of CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% expecting a focused CX programme to yield long-term customer loyalty and increasing sales over time. The survey of over 100 senior CX professionals from national and international brands of all sizes was carried […]

Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Mindshare, part of WPP, and Sanofi, the global healthcare leader, have launched the UK’s first brand-led pollen alert on Amazon’s Alexa platform. In addition to being market-leading within the consumer health space, it is also the first voice-activated skill to use hyper-local data to notify users about high pollen counts in their postcode. It is […]

Research tool launched to solve data headache for digital marketers

Research tool launched to solve data headache for digital marketers

A new SEO research tool has been launched, allowing digital marketers to gain valuable and in-depth keyword insights for free. Topics, which was developed by SEOmonitor, a leading provider of SEO software, is a comprehensive monitoring tool that instantly provides a competitive overview for a topic, keyword list or domain. It provides rich insights on keyword trends, […]

1 2 3 54