Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]

Eurostar mobile tickets can now be saved on Google Pay

Eurostar mobile tickets can now be saved on Google Pay

Eurostar, the high-speed passenger rail service linking the UK with mainland Europe, is offering travellers a new way to organise and manage paperless tickets, by adding the ability to buy and save mobile tickets on Google Pay in a world first for any international rail company. Travellers using Google Pay on Android L or higher […]

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid, the non-profit organisation changing millions of lives every year through clean water, sanitation and hygiene initiatives, has launched its first-ever Alexa voice skill created by digital product and innovation consultancy Hi Mum! Said Dad. Every day, Alexa delivers a unique letter from the village of Tsarafangitra in Madagascar, covering topics such as food, music, wildlife – and of […]

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads, the global media platform, announced an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst increasing video and display ad monetization through both its direct sales team as well as Teads demand. Initially […]

Classical music streaming service Primephonic overhauls its software with offline listening

Classical music streaming service Primephonic overhauls its software with offline listening

Dutch-American start-up Primephonic has rolled out the most exciting update to its app and desktop versions since the inception of the classical music streaming service. Users will now be able to download personalised and pre-made playlists for easy and convenient offline listening. The software update will allow users to enjoy the 1.5 million plus classical […]

Use of CLV metric grows 33% year-on-year, but data skills gap holds back further adoption

Use of CLV metric grows 33% year-on-year, but data skills gap holds back further adoption

Criteo, the advertising platform for the open Internet, reveals that despite growing awareness of Customer Lifetime Value (CLV), a lack of digital skills, customer data, and organisational silos are holding back its use as an actionable business metric. In its 2019 report, Is ROI dead? The state of Customer Lifetime Value 2019, Criteo benchmarks CLV awareness […]

Tech partnership set to bring greater transparency to UK eCommerce

Tech partnership set to bring greater transparency to UK eCommerce

A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience. The initiative will establish digital and technical foundations for businesses to drive ethical customer experiences in their […]

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