Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) football season, Etihad Airways – the club’s official shirt and stadium sponsor – took the opportunity to create a unique fan experience and drive engagement using the power of augmented reality (AR). Etihad Airways worked with Snapchat and its regional Lens Studio Partner, Tactical, to conceptualize and […]

Smartphone overtakes the laptop as the top device when shopping, says new research

Smartphone overtakes the laptop as the top device when shopping, says new research

Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

Snapchat rolls out Instant Create easy ad creation tool

Snapchat rolls out Instant Create easy ad creation tool

Snapchat’s Instant Create tool, which enables advertisers to create vertical video ads on Snapchat more quickly and easily, is officially live.  Snap co-founder and CEO Evan Spiegel trailed the tool on last week’s Q2 earnings call when he said: “Just this month, we started testing our new Instant Create onboarding flow, which generates ads for businesses […]

Baidu and Snap Inc. renew sales partnership to reach outbound Chinese advertisers

Baidu and Snap Inc. renew sales partnership to reach outbound Chinese advertisers

Baidu and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorises Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their […]

Snapchat is launching Creator Shows, starring influencers and celebrities

Snapchat is launching Creator Shows, starring influencers and celebrities

Starting July 10, Snap is launching a new form of content on its platform, titled Creator Shows, which will star a range of digital-native creators, social media influencers, and established celebrities. Creator Shows will be continually added to the Discover page of the Snapchat app, and will focus on a “first-person, personality driven” content experience. So […]

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]

New research by ZAK on 18-30 year olds demonstrates a generation turning their backs on the social media giants

New research by ZAK on 18-30 year olds demonstrates a  generation turning their backs on the social media giants

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals […]

Voxi homages Love Island with Snapchat augmented reality villa

Voxi homages Love Island with Snapchat augmented reality villa

Voxi, Vodafone’s youth-facing sub-brand, is leaning into the power of Snapchat for its latest marketing campaign. The Voxi brand was launched in 2017 and is a rival of Three, which ran its own Puggerfly activity on Snapchat last year. Now Voxi has launched its first ever Snapchat presence which is trying to capitalise on the Love Island […]

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