The Lucy Rayner Foundation collaborates with Snapchat to launch transformative lens empowering young people to use their voices

The Lucy Rayner Foundation collaborates with Snapchat to launch transformative lens empowering young people to use their voices

The Lucy Rayner Foundation (TLRF) based in Surrey, a well-known mental health charity focusing on awareness and supporting young adults, is delighted to announce a collaboration with Snapchat, the visual messaging platform, to develop a ground-breaking lens designed to facilitate open conversation and encourage young people to express their emotions effectively. From 31st January 2024, […]

Pringles launches new Sizzl’n range with ‘Step Up The Spice’ multi channel campaign

Pringles launches new Sizzl’n range with ‘Step Up The Spice’ multi channel campaign

Pringles is challenging consumers to ‘Step Up the Spice’ through a socially-led campaign to promote its new Sizzl’N product range.  Working with global agency We Are Social, Pringles will challenge people to see how hot they can go by trialling the progressively spicy flavours, from Kickin’ Sour Cream (Medium), to Spicy BBQ (Hot) and finally, Cheese & Chilli […]

Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) football season, Etihad Airways – the club’s official shirt and stadium sponsor – took the opportunity to create a unique fan experience and drive engagement using the power of augmented reality (AR). Etihad Airways worked with Snapchat and its regional Lens Studio Partner, Tactical, to conceptualize and […]

Smartphone overtakes the laptop as the top device when shopping, says new research

Smartphone overtakes the laptop as the top device when shopping, says new research

Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

Snapchat rolls out Instant Create easy ad creation tool

Snapchat rolls out Instant Create easy ad creation tool

Snapchat’s Instant Create tool, which enables advertisers to create vertical video ads on Snapchat more quickly and easily, is officially live.  Snap co-founder and CEO Evan Spiegel trailed the tool on last week’s Q2 earnings call when he said: “Just this month, we started testing our new Instant Create onboarding flow, which generates ads for businesses […]

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