In February Jeep chose to air its minute-long Super Bowl spot “Portraits” vertically, partly because the creative fit the size of a mobile phone. Now, the brand is permanently setting up shop on vertical-oriented Snapchat. Recently, Jeep officially opened a Snapchat account, posting user-generated photos of cars. Each day, users have been voting for their favourite photo […]
Burberry currently running its very own temporary Discover channel on Snapchat, a native ad with a suite of branded content. The channel, which can be found in the first slot of the Discover tab of Snapchat, is dedicated to promoting Mr. Burberry, the luxury brand’s latest men’s fragrance and accompanying capsule collection and men’s grooming products. While […]
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer. The film studio is amidst a reshoot to include more upbeat and humorous moments in the upcoming movie, following positive reception from […]
Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads. Snapchat’s advertising business has only been around for about 17 months, and in that time its ad formats have been pretty basic: 10-second vertical videos slotted between posts in its Live and […]
Snapchat has launched ‘Chat 2.0’, a major update for the social app’s ‘Chat’ messaging functionality. The update introduces audio calling, 200 emoji-style stickers, and short video and audio ‘notes’, looping clips which can be up to 10 seconds long. Chat’s video calling feature has also been updated to be more intuitive. These changes bring Chat closer in line with Facebook’s […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]