Is SMS marketing dead? Brands were able to earn $33 million through text messages

Is SMS marketing dead? Brands were able to earn $33 million through text messages

With 66% of customers using SMS to engage with companies, marketing experts say that texting is a powerful marketing channel A recent report by the ecommerce marketing platform Omnisend showed that brands were able to generate $33 million using SMS marketing in 2023. Another report shows that 66% of consumers choose to communicate with businesses […]

Verve Group Skyrockets to Become the Most Popular Mobile SSP in North America on both Google and Apple App Stores in Pixalate Seller Trust Rankings

Verve Group Skyrockets to Become the Most Popular Mobile SSP in North America on both Google and Apple App Stores in Pixalate Seller Trust Rankings

Verve Group, one of the fastest-growing SSPs for mobile and CTV and a part of Media and Games Invest (“MGI”), announced its continued growth in dominance within the mobile SSP space, confirmed by the release of Pixalate’s Mobile SSP Market Share Report for Q3 2023. The report places Verve Group as the No. 1 Mobile SSP in North […]

More Consumers Are Downloading Quick Service Restaurants’ Apps, Revealing Key Loyalty Strategy, Shows InMobi Insights Annual Survey

<strong>More Consumers Are Downloading Quick Service Restaurants’ Apps, Revealing Key Loyalty Strategy, Shows InMobi Insights Annual Survey</strong>

Consumers Download QSR Apps Mainly for Discounts and Promotions InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study, conducted year-over-year, found that consumers value QSRs […]

Expense management app achieves industry first with new service, Expend Card Connect.

Expense management app achieves industry first with new service, Expend Card Connect.

The spend and expense management platform Expend has launched ‘Expend Card Connect’, enabling real-time integration of Visa Business Card transactions for seamless processing of business expenses. The new product enables Visa Business Card debit and credit transactions to be passed into Expend in real-time. This allows expense data to be processed and ready for review […]

Gordon Bowman appointed Sales Director at ConsultMyApp

<strong>Gordon Bowman appointed Sales Director at ConsultMyApp</strong>

Leading mobile marketing consultancy ConsultMyApp has appointed Gordon Bowman as its new Sales Director. Gordon will lead the agency’s business development strategy, expanding ConsultMyApp’s existing client roster which includes O2 Priority, General Motors, Channel 4, and Holland & Barrett. He will also work closely with the rest of the senior management team to expand the […]

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]

BBH WINS CANDY CRUSH SAGA ACCOUNT

BBH WINS CANDY CRUSH SAGA ACCOUNT

King, an interactive entertainment company for the mobile world, has appointed BBH to the creative account for Candy Crush Saga, the legendary match-three puzzle game with over five trillion levels played. King’s brief will see BBH create a new brand platform for Candy Crush Saga and will unveil its new positioning in both the US […]

SMARTY LAUNCHES “LESS MALARKEY, MORE SMARTY” CAMPAIGN

SMARTY LAUNCHES “LESS MALARKEY, MORE SMARTY” CAMPAIGN

SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]

Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to mobile searches conducted at home

<strong>Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to mobile searches conducted at home</strong>

The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]

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