Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in digital display buying, […]

How did users pay for mobile apps in 2019?

How did users pay for mobile apps in 2019?

The mobile app is a key part of everyone’s digital lives. No matter who you are, or what you’re looking for, you can guarantee that ‘there’s an app for that’. Over the last decade, the digital industry has grown and evolved at an exponential rate, yet apps have maintained their role as a key revenue […]

Wren Kitchens Launches Industry-First Mobile App

Wren designs, manufactures and delivers over 2,000 kitchens a week. Customers can track their journey from start-to-finish including signing documents, viewing a 360-degree panorama of their kitchen and tracking their delivery live on an interactive map. Officially launched in December 2019. The app was developed in-house over nine months.

Wren Kitchens Launches Industry-First Mobile App

Wren Kitchens launches a ground-breaking mobile app so customers can easily manage the process of purchasing a kitchen every step of the way. The first kitchen retailer to launch an app of its kind, Wren aims to equip its customers with even more real-time information with the touch of a button anywhere in the world. The Wren […]

It’s National App Day (and time to rethink app advertising)

By Alex Springer, Director, Sales and Solutions Architects, Impact EMEA

It’s National App Day (and time to rethink app advertising)

Happy National App Day—that traditional time of year when we pause (briefly, between swipes) to reflect on just how much the world and its purchases have gone mobile. For everything from entertainment to fitness to fertility, we now look to apps to meet our most basic needs.  We spend 87% of our mobile time in-app, and when we […]

Gismart invests $500,000 in music-making company Jambl

Gismart invests $500,000 in music-making company Jambl

Gismart, a leading developer and publisher of entertainment-focused apps and games, today announced a $500,000 investment into Jambl, a Berlin-based music startup aspiring to become the largest social media platform for beat making music creators. The investment has been made within the framework of Gismart’s recently announced investment programme for talented teams with promising mobile […]

Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts

Spotify Launches Wrapped Campaign, Digs into Past Decade of Music and Podcasts

People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]

The BBC’s Own It app aims to support children’s emotional wellbeing and resilience online

The BBC’s Own It app aims to support children’s emotional wellbeing and resilience online

Young people getting their first phone have a new way to help them have a happier, healthier, more positive life online, with the new BBC Own It app. Aimed at supporting children’s emotional wellbeing and resilience online, the app is a first-of-its-kind in empowering – rather than monitoring – children aged 8-13 years with their […]

Prostate Cancer UK Sees Spike In Online Giving After Transforming Digital Donation Journey

Prostate Cancer UK Sees Spike In Online Giving After Transforming Digital Donation Journey

Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options. The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC. Honed following years of user testing and excellent campaign results – with learnings fed back into the platform’s […]

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