Mobvista’s Mintegral launches mobile creative studio

Mobvista’s Mintegral launches mobile creative studio

AI-driven programmatic and interactive advertising platform Mintegral has setup a studio dedicated to creating digital experiences for brands on mobile. Through the Mindworks Creative Studio, the Beijing-headquartered firm will offer creative services to brands and app companies for their mobile advertising, user acquisition, and monetisation campaigns. Mindworks will focus on engaging ad formats including rewarded video, 3D […]

Fyber team with Game of Whales to help app developers identify profitable users

Fyber team with Game of Whales to help app developers identify profitable users

Fyber, a leading technology company creating solutions for smarter ad monetisation, announced it has partnered with Game of Whales, provider of an AI-driven monetisation optimisation platform. This will offer a first of its kind, transparent, accurate and holistic monetisation solution that empowers app and game developers to have full view of user lifetime value (LTV) […]

Snapchat looking to launch gaming platform

Snapchat looking to launch gaming platform

Snap Inc. plans to announce its long-rumoured gaming platform for developers in April. The mobile game platform, internally codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to a person familiar with the matter. The new games initiative will be unveiled at Snap’s […]

Spotify’s #loveAds site invites marketers to build playlists of their favourite TV ad scores

Spotify’s #loveAds site invites marketers to build playlists of their favourite TV ad scores

Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate the soundtracks that helped cement top ads in the minds of the public. It is encouraging marketers to build a soundtrack of their favourite ad scores in a marketing push dubbed #loveAds. Boasting 116m free tier, ad-funded users, Spotify […]

Google introduces app campaigns in Google ads; enhances mobile gaming

Google introduces app campaigns in Google ads; enhances mobile gaming

Google recently announced new solutions to increase the lifetime value for the marketers. Now, it’s easier than ever to re-engage marketers with their audience and take advantage of a new, smarter approach to monetisation. Sissie Hsiao, VP of Product, Mobile App Advertising, says, “Let’s face it, the majority of players that marketers acquire aren’t going to […]

Marketers need a ‘one-second mobile strategy’, says new MMA study

Marketers need a ‘one-second mobile strategy’, says new MMA study

The human brain needs less than half a second to engage with a mobile ad to create its own positive or negative impression, according to research from the Mobile Marketing Association (MMA). This means marketers need to think fast and create mobile ads made for maximum instant impact. MMA’s Cognition Neuroscience Research project was conducted in collaboration […]

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