Gismart’s newly published game Cool Goal! becomes a global hit

Gismart’s newly published game Cool Goal! becomes a global hit

Earlier in 2019, mobile entertainment company Gismart announced opening a new division dedicated to casual and hyper casual game development and publishing. Today Gismart Games division has eight teams with a total headcount of over 70 people. Each team is working on a few game titles simultaneously. Gismart’s Cool Goal! – developed by the team […]

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

Teads unveils Teads for Publishers helping publisher sales teams to scale video & display inventory

Teads unveils Teads for Publishers helping publisher sales teams to scale video & display inventory

Teads, The Global Media Platform, announced the availability of Teads for Publishers (TFP) empowering publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad inventory and generate incremental revenue while also allowing them to deliver premium, brand safe user experiences. […]

31% of consumers shop on social media despite worries, according to new MarkMonitor research

31% of consumers shop on social media despite worries, according to new MarkMonitor research

More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), […]

Location Sciences announces always-on contract with Vicinity Media to deliver data verification

Location Sciences announces always-on contract with Vicinity Media to deliver data verification

Location Sciences, the leading mobile location data and intelligence expert, has announced a contract with Vicinity Media, Africa’s first premium location-based ad network. The partnership will see Vicinity run verification on all its location impressions.  Vicinity Media initially implemented Verify, Location Sciences’ proprietary location verification platform, to carry out an independent audit of its location […]

GameAnalytics report sheds light on gaming apps’ revenue and retention performance

GameAnalytics report sheds light on gaming apps’ revenue and retention performance

Game analytics platform GameAnalytics has released its Mobile Games Benchmark report, which analyses how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU (Average Revenue Per Paying User) and ARPDAU (Average Revenue Per Daily Active User). GameAnalytics also […]

Isobar launches ‘XR Playbook’ to guide the future of experience

Isobar launches ‘XR Playbook’ to guide the future of experience

Global Digital Agency Isobar has published a ‘XR playbook’, a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar’s view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight […]

Gen Z are the most likely to be influenced online while being the most savvy, finds Adobe study

Gen Z are the most likely to be influenced online while being the most savvy, finds Adobe study

Despite being the first generation to grow up online, new data reveals that Generation Z (age up to 23) are the age group most likely to be influenced by what they see on the internet. Adobe’s Across The Generations study surveyed 1,200 UK consumers evenly distributed across Gen Z, Millennials, Gen X and Baby Boomers. It found that […]

Coca-Cola Embraces Augmented Reality with Interactive Experience

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]

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