Prostate Cancer UK Sees Spike In Online Giving After Transforming Digital Donation Journey

Prostate Cancer UK Sees Spike In Online Giving After Transforming Digital Donation Journey

Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options. The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC. Honed following years of user testing and excellent campaign results – with learnings fed back into the platform’s […]

TripAdvisor Launches its First Self-Service Advertising Platform

New TripAdvisor Media Manager helps small and medium businesses reach a global audience

TripAdvisor Launches its First Self-Service Advertising Platform

TripAdvisor, the world’s largest travel platform, today launched TripAdvisor Media Manager – a self-service platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach […]

Sound business for Costcutter – selects TabMo to add audio to mobile advertising campaigns

Sound business for Costcutter – selects TabMo to add audio to mobile advertising campaigns

Costcutter Supermarkets Group (CSG) has notched up another first in the UK convenience sector by using audio messaging to drive store visits.   Joining forces with mobile adtech firm, TabMo, CSG has responded to the increasing use of voice-enabled devices and music streaming apps, by adding sound to its extensive programme of mobile advertising for retailers.  […]

New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails

New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. The Sinch Mobile Consumer Engagement 2020 report uncovers […]

YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas

YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas

With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile Internet are Thailand (5 hours and 13 minutes), Philippines (4:58) and Indonesia (4:35) versus a worldwide average (3:14), US (2:24) and the UK (2:09) – the […]

Samsung and IBM team up on 5G and AI-powered safety platform

Samsung and IBM team up on 5G and AI-powered safety platform

Samsung Electronics and IBM announced at the Samsung Developer Conference, a new joint platform leveraging IBM Cloud and AI capabilities, and Samsung’s mobile offerings. The collaboration between the two companies brings together IBM’s capabilities with the Samsung Galaxy ecosystem for today’s enterprise customers. “The mobile industry is undergoing a dramatic transformation and opening up new […]

52 per cent of Gen Zers would book a holiday on Instagram, according to Fresh Relevance report

52 per cent of Gen Zers would book a holiday on Instagram, according to Fresh Relevance report

Research from real-time personalisation platform Fresh Relevance has revealed the variety of channels and sources holidaymakers use to research and book their holidays, and their willingness to use social channels to do so. The “Digital Holidaymaker Trend Report,” which surveyed 2,000 UK holidaymakers in collaboration with Censuswide, indicates that 42 per cent are using review websites, such […]

Alex Oxlade-Chamberlain is the first to try Three’s hyper-immersive Call of Duty 5G experience and loves it

Alex Oxlade-Chamberlain is the first to try Three’s hyper-immersive Call of Duty 5G experience and loves it

Liverpool footballer Alex Oxlade-Chamberlain became the first to try out Three’s new Call of Duty 5G experience, playing the latest instalment of the gaming phenomenon, Call of Duty Modern Warfare which is released on Friday, October 25. Three gave the England international and avid ‘COD’ fan the exclusive chance to experience 5G through one of the most […]

IMImobile partners with Mavenir for RCS Business Messaging

IMImobile partners with Mavenir for RCS Business Messaging

IMImobile, a global communications software provider, announced that it has partnered with Mavenir, a US-based leading network software provider, as part of their RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel. IMImobile and Mavenir will work together with mutual global operator customers, integrated RCS enablement technologies and a shared […]

Facebook launches news hub test

Facebook launches news hub test

Facebook has begun trialling a hub dedicated to news within its mobile app in the US. Facebook News is aimed at giving users more control over the stories they see, creating a more personalised and relevant experience. The hub features a ‘Today’s Stories’ section curated by Facebook’s team of journalists; the ability to personalise based […]

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