AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer, the global leader in mobile attribution and marketing analytics, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 […]

Metrics on in-store performance need to catch up with reality of how people shop, says Conversity research

Metrics on in-store performance need to catch up with reality of how people shop, says Conversity research

2019 so far has seen the struggles of the UK high street continue, with little sign of the crisis abating any time soon. According to research by retail technology expert Conversity, part of addressing these difficulties lies in retailers getting better at how they measure the success of customer interactions across all channels and touch points, […]

Instagram Tests Way to Let You Buy Products Directly on the App

Instagram Tests Way to Let You Buy Products Directly on the App

Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you’re in the US.  Facebook-owned Instagram said on March 19 it’s testing a feature called checkout that will allow users to buy a product without leaving the photo-sharing app. That means Instagram users don’t have to […]

UK mobile customers have paid networks nearly £1 billion due to mid-contract price hikes

UK mobile customers have paid networks nearly £1 billion due to mid-contract price hikes

Mobile networks that impose annual inflation-based mid-contract price hikes on their pay monthly customers are estimated to have cost UK customers almost £1billion since 2013, according to research from specialist mobile analysts Tarifica, commissioned by Tesco Mobile. Further price hikes are set to come into effect from the end of March, with EE, Three and O2 all […]

Tinder sort of scraps the Desirability Scores

Tinder sort of scraps the Desirability Scores

Popular dating app Tinder has provided some insight into how its algorithm decides which potential matches it surfaces to users – and it’s no longer an ‘Elo score’ based on desirability, though it doesn’t sound too dissimilar. The Match Group-owned platform doesn’t hide the fact that it used to rank people based on how desirable […]

Mobvista’s Mintegral launches mobile creative studio

Mobvista’s Mintegral launches mobile creative studio

AI-driven programmatic and interactive advertising platform Mintegral has setup a studio dedicated to creating digital experiences for brands on mobile. Through the Mindworks Creative Studio, the Beijing-headquartered firm will offer creative services to brands and app companies for their mobile advertising, user acquisition, and monetisation campaigns. Mindworks will focus on engaging ad formats including rewarded video, 3D […]

Fyber team with Game of Whales to help app developers identify profitable users

Fyber team with Game of Whales to help app developers identify profitable users

Fyber, a leading technology company creating solutions for smarter ad monetisation, announced it has partnered with Game of Whales, provider of an AI-driven monetisation optimisation platform. This will offer a first of its kind, transparent, accurate and holistic monetisation solution that empowers app and game developers to have full view of user lifetime value (LTV) […]