Pond’s launches AI tool to match people to skincare products

Pond’s launches AI tool to match people to skincare products

Pond’s has launched an artificial intelligence (AI) chat tool that can match skincare products to customers at a higher consistency match rate compared to dermatologists, it claims. The Skin Advisor Live bot, or ‘SAL’ for short, uses neuro-linguistic technology from Google and BrighTex BioPhotonics’s (BTBP) DeepTag skin diagnosis technology to tell people what the best products are […]

We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

On World Emoji Day (Wednesday 17th July), global socially-led creative agency We Are Social and the Royal National Institute of Blind People (RNIB) have announced a mission to make emojis – the universal online language – more accessible to blind and partially sighted people.  In the UK, there are currently more than two million people […]

Baidu and Snap Inc. renew sales partnership to reach outbound Chinese advertisers

Baidu and Snap Inc. renew sales partnership to reach outbound Chinese advertisers

Baidu and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorises Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their […]

Google is launching Shoelace, its new experimental social network app

Google is launching Shoelace, its new experimental social network app

Just months after Google retired its unsuccessful social network, Google +, the company is launching Shoelace, a hyperlocal network for finding activities and friends in the user’s location. Currently, Shoelace is invite-only, and solely available in New York City. In order to activate their account, New Yorkers will need an invite code.  Shoelace users are able […]

Facebook updates ad tools to give users more detail on how they are targeted by brands

Facebook updates ad tools to give users more detail on how they are targeted by brands

Facebook has implemented a series of updates to its suite of ad tools designed to improve the transparency behind targeted of content. The changes include providing people with the reasoning behind why they are being shown specific ads beyond a simple demographic match or internet history. Now more detailed targeting information will be supplied including the specific interests […]

Pinterest introduces new video tools for brands and creators

Pinterest introduces new video tools for brands and creators

There’s more to Pinterest than pictures and hashtags. According to the San Francisco tech giant, there’s been a 31% uptick in searches for “inspirational videos” since last year, and the network’s nearly 300 million monthly active users (MAU) are 54% more likely to say videos on Pinterest inspire them compared with content on other media […]

Snapchat is launching Creator Shows, starring influencers and celebrities

Snapchat is launching Creator Shows, starring influencers and celebrities

Starting July 10, Snap is launching a new form of content on its platform, titled Creator Shows, which will star a range of digital-native creators, social media influencers, and established celebrities. Creator Shows will be continually added to the Discover page of the Snapchat app, and will focus on a “first-person, personality driven” content experience. So […]

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]

New research by ZAK on 18-30 year olds demonstrates a generation turning their backs on the social media giants

New research by ZAK on 18-30 year olds demonstrates a  generation turning their backs on the social media giants

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals […]

Social advertising growth halved over the last year, according to WARC

Social advertising growth halved over the last year, according to WARC

WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest total on record. However, while this growth outpaced all other advertising sectors, it was roughly half the rate of expansion seen just […]

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