31% of consumers shop on social media despite worries, according to new MarkMonitor research

31% of consumers shop on social media despite worries, according to new MarkMonitor research

More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), […]

Half of marketers want complete control over influencers’ marketing posts

Half of marketers want complete control over influencers’ marketing posts

Leading influencer marketing service, Takumi, publishes findings on the Instagram influencer marketing industry’s dynamics – in a study of over 4,000 consumers, marketers and influencers across the UK, US, and Germany. The report ‘Trust, transactions and trend-setters: the realities of influencer marketing’, focuses on four key themes: legislation, authenticity, influence & trust, and creativity & control. […]

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics.  As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding […]

BBC and tech firms join forces to fight disinformation

BBC and tech firms join forces to fight disinformation

Plans to help tackle so-called “fake news” have been announced by the BBC and some of the biggest names in journalism and technology. The new measures include an early warning system for use during elections or when lives may be at risk, extra online education and improved access to impartial resources for voters. Major publishers, […]

Facebook launches Facebook Dating in 20 countries, European launch to follow next year

Facebook launches Facebook Dating in 20 countries, European launch to follow next year

Facebook has launched its dating service, named, simply enough, Facebook Dating. In a blog post announcing the move, Facebook Dating product manager Nathan Sharp said the service: “makes it easier to find love through what you like – helping you start meaningful relationships through things you have in common, like interests, events and groups. It takes […]

TikTok and the British Olympic Association launch the #IamTeamGB challenge

TikTok and the British Olympic Association launch the #IamTeamGB challenge

Short-form video platform TikTok has teamed up with the British Olympic Association and Team GB to launch a new campaign aimed at getting more Brits involved in the “I am Team GB” initiative. With the #IamTeamGB challenge, TikTok users could record themselves playing sports or getting active, then send the clip into Team GB’s TikTok account. The […]

TikTok launches new campaign to raise funds for Blue Cross

TikTok launches new campaign to raise funds for Blue Cross

TikTok has partnered with UK animal charity Blue Cross to raise funds for pet welfare in the UK. The short-form streaming platform launched the #PetBFF hashtag this weekend, encouraging users to create and upload content featuring their pets – or their ‘Best Friends Forever’. TikTok says it will donate £1 to Blue Cross for each […]

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